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Microsoft Advertising

Microsoft Advertising
Formerly Bing Ads

Overview

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…

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Recent Reviews

Microsoft is HORRIBLE

1 out of 10
December 12, 2023
Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 …
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Avoid! Not Recommended

1 out of 10
March 08, 2022
I signed up to use Microsoft Advertising to advertise my online boutique. I was initially just trying it out. Within a month, my site went …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Alexa interaction with Microsoft Cortana Demo

YouTube

Microsoft Advertising demo

YouTube

Microsoft Advertising Retail Day, Munich - 29 August 2019

YouTube
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Product Details

What is Microsoft Advertising?

Microsoft Advertising Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.

Reviewers rate Ad dashboards highest, with a score of 1.

The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(142)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Danil Rudoy | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We do PPC, and Bing is a part of it, albeit not a large one (about 1/7 of AdWords currently).
  • Simplicity
  • Reporting
  • Excellent ROI on some campaigns (usually in languages other than English)
  • No picture ads
How old is your target audience? It is not very useful for catering to younger people and is surprisingly effective when it comes to 45+ age group.
  • Excellent ROI for some campaigns.
Bing is losing by a huge margin, both in terms of the reach and the convenience of its interface. The good thing about Bing is that the competition tends to treat it scornfully, which opens up at least one or two opportunities for a highly profitable campaign. But then again, it is impossible to capitalize on that campaign due to the small scale.
1
Marketing.
1
Analytical mind, drive for optimization, love for human psychology.
  • Driving ROI
  • Increasing brand awareness (Bing falls particularly short of AdWords here)
  • None.
  • Remarketing would be used a lot if Bing had that.
It does drive traffic and conversions, even though the scale is small.
No
  • Price
  • Product Features
  • Product Usability
We were looking to expand the reach of our marketing, Bing Ads was one of the options, and we went for it. I never viewed Bing as competing against other PPC products: it was only complementing them. And yes, for some campaigns the ROI does end up extraordinary... on 3-4 conversions a month, though:).
I'd keep it the same.
  • Implemented in-house
No
Change management was minimal
  • They had nothing to do with Bing itself: we just struggled to get our developers' attention to it.
No.
  • I like Bing's geo reporting, although it gets annoying when you need to generate different reports in a row.
  • I wouldn't call it cumbersome, but the overall design of the interface is not even nearly as visually appealing as that of AdWords. Put simply, it doesn't encourage you to stay on it for a long time. It's discouragingly dated.
Usability itself is all right, I just wish it looked better.
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