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Microsoft Advertising

Microsoft Advertising
Formerly Bing Ads

Overview

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and…

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Learn from top reviewers

Microsoft Advertising Ease of Content visibility plus reachability

Rating: 7 out of 10
May 23, 2025
IncentivizedVetted ReviewVerified User
It broadens reachability on WWW. It provides platform to have payments done on basis of clicks from end-user. Analytical power for tracking performance.
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Varun Kohli
Professional - Information Technology
Senior Executive
Vardhman textiles ltd.
Microsoft Advertising3 years of experience
Verified on LinkedIn

Great Advertising Platform if you want to target USA Businesses.

Rating: 10 out of 10
May 16, 2025
IncentivizedVetted ReviewVerified User
Microsoft Ads is used for lead generation. We run ads on the Bing and partner search networks. Users search, click on our ads, and then sign up for our app. It's a great adver...
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Verified user
Professional
Microsoft Advertising5 years of experience

Microsoft Advertising (formerly Bing Ads) review

Rating: 6 out of 10
December 9, 2024
IncentivizedVetted ReviewVerified User
It helps us in new user acquisition from the paid channel - search engine marketing. We currently import everything from Google search ads directly to Microsoft Advertising (f...
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Verified user
Employee
Microsoft Advertising3 years of experience

In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue

Rating: 6 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We are a marketing agency that runs Microsoft Ads for many of our clients as part of a multi-channel marketing strategy. Microsoft Ads fits as a supplemental channel to Google...
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Bailey Witt, MBA
Strategist - Marketing
Senior Digital Marketing Strategist
Trellis
Microsoft Advertising5 years of experience

Microsoft is HORRIBLE

Rating: 1 out of 10
December 12, 2023
Vetted ReviewVerified User
Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 vague reasons under the sun with no direc...
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Verified user
C-Level Executive
Microsoft Advertising2 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Microsoft Advertising

Microsoft Advertising

N/A
Unavailable

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

17 people also want pricing

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Google Ads

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$500
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What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Constant Contact

Constant Contact

$12
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What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

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Product Demos

Alexa interaction with Microsoft Cortana Demo

YouTube

Microsoft Advertising demo

YouTube

Microsoft Advertising Retail Day, Munich - 29 August 2019

YouTube
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Features

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.1
Avg 5.5

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

5.7
Avg 5.6

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

6.2
Avg 7.0
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Product Details

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Microsoft Advertising Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Reviewers rate Ad deployment highest, with a score of 7.4.

The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 69)

Microsoft Advertising Ease of Content visibility plus reachability

Rating: 7 out of 10
Incentivized
May 23, 2025
Pros
  • Target audience on basis of location, interest, etc.
  • Platform that allows to place ADS
  • Integrated UserSupport via Chat GPT
Cons
  • Google Ads is famous amongst Computer communities
  • Third party integrations are not on higher side
  • Limited ad format support

Great Advertising Platform if you want to target USA Businesses.

Rating: 10 out of 10
Incentivized
May 16, 2025
Verified User
Professional in Marketing
Information Technology Services Company, 11-50 employees
Vetted Review
Verified User
Microsoft Advertising
5 years of experience
Pros
  • Advertising
  • Lead Generation.
  • Analytics and Insights.
  • Market information.
Cons
  • Would be great if we could solely target business customers.
  • More advertising reaching in Europe.
  • Analytics on conversions from app sign-ups - more information would be great.
  • Better conversion tracking.

In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue

Rating: 6 out of 10
Incentivized
June 25, 2024
BW
Bailey Witt, MBA
Senior Digital Marketing Strategist
Trellis (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Microsoft Advertising
5 years of experience
View profile
Pros
  • It is easy to import Google Ads and keep them synced to Microsoft ADS, and make minor adjustments that stay different in Microsoft, such as bid strategies, ad group statuses, etc
  • Microsoft ADS in a lot of cases is less competitive than Google Ads, so cost per click is cheaper. This makes it so your budget can go a little farther, and you don't have to spend a ton on Microsoft to start getting results
  • The user interface is really easy to use. It feels very familiar if you have used Google Ads, and it is quicker to navigate than Google Ads in some cases as well.
Cons
  • In my opinion, the Audience network is horrible. I think it is a big waste of spend, and there's no way to turn it off completely, which is very dumb.
  • In my opinion, the level of customization with custom columns and metrics leaves much to be desired. You can't create custom columns based on conversion goals, or even create something like a budget utilization column to easily see if your campaigns are spending their full budgets.
  • In my opinion, the quality of keyword matching is not nearly as good as Google, so you get some really "far-out" search terms, and ones that don't make any sense. For this reason, conversion rates are typically not as strong as Google Ads, especially for shopping ADS.

Microsoft Advertising (formerly Bing Ads) review

Rating: 6 out of 10
Incentivized
December 09, 2024
Verified User
Employee in Marketing
Leisure, Travel & Tourism Company, 201-500 employees
Vetted Review
Verified User
Microsoft Advertising
3 years of experience
Pros
  • account manager support
  • new clear interface
  • supporting direct importation from Google Ads
  • new product betas
Cons
  • performance max does not work as well as Google Ads
  • reporting function can be improved
  • would like to see more 'overview' pagas where all the bid/budget protfolios from different accounts are listed

Microsoft is HORRIBLE

Rating: 1 out of 10
December 12, 2023
Verified User
C-Level Executive in Corporate
Sports Company, 11-50 employees
Vetted Review
Verified User
Microsoft Advertising
2 years of experience
Cons
  • Providing accurate customer feedback on suspensions
  • Providing accurate customer feedback on suspensions
  • Providing accurate customer feedback on suspensions
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