Microsoft Dynamics 365 Marketing Reviews

30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100

Do you work for this company? Manage this listing

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Reviews (1-4 of 4)

Companies can't remove reviews or game the system. Here's why.
Anonymous | TrustRadius Reviewer
September 18, 2020

Microsoft Dynamics 365 Marketing makes marketing easy

Score 10 out of 10
Vetted Review
Verified User
Review Source
My organization uses Microsoft Dynamics 365 Marketing in order to manage all of my organization's customer information across the organization. Further, we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing enables my organization to run a more professional marketing strategy.
  • Customer data management
  • Lead management
  • Campaign strategy design
  • Overall usage has so many options
  • Its user interface is a little confusing
  • A little expensive
Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 01, 2020

Worst Marketing Automation Solution on the Market. Stay Away!

Score 1 out of 10
Vetted Review
Verified User
Review Source
We use Dynamics 365 Marketing to engage our database. Basic triggered email flows based on user behavior.
  • Segmentation
  • Lead Scoring
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
I wouldn't recommend Microsoft to my worst enemy. I used to work for a Microsoft Gold Partner and Microsoft provided us with a free version of Dynamics. We spent $40K a year using Salesforce and Marketo instead of using Microsoft. That's how much they suck.
Read this authenticated review
Anonymous | TrustRadius Reviewer
January 31, 2020

Making marketing an effortless experience

Score 10 out of 10
Vetted Review
Review Source
We plan everything within groups of funnels, we divide tasks and try to maintain a steady schedule of content delivery, we use insights to reach a wider network of potential prospects and use templates for email marketing, videos, shareable links and so on. I greatly appreciate the tools in Dynamics 365 Marketing because of its capabilities and analytics.
  • Tracking of content
  • Ability to pinpoint where your content is going to be posted
  • Integration with other operating systems
It has a very good communication with other Dynamics products, it specifically assists us on creating email marketing with templates and more... It has landing pages so you can get insights and promote you product by gaining emails as influencers request news updates regarding their needs. I do not think it needs improvement in any aspect, I’m completely happy with it and I do recommend it.
Read this authenticated review
Kimberly Yolitz | TrustRadius Reviewer
December 02, 2016

Still learning but so far, so good ...

Score 7 out of 10
Vetted Review
Verified User
Review Source
Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.
  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to Hootsuite where you can post/schedule posts.
It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Read Kimberly Yolitz's full review

About Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics.

Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing.

Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics 365 Marketing Integrations

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Microsoft Dynamics 365 Marketing Competitors

Microsoft Dynamics 365 Marketing Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Microsoft Dynamics 365 Marketing Technical Details

Operating Systems: Unspecified
Mobile Application:No