Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing

About TrustRadius ScoringScore 7.9 out of 100
Microsoft Dynamics 365 Marketing

Overview

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,200 per month

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Product Details

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics.

Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing.

Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics 365 Marketing Integrations

Microsoft Dynamics 365 Marketing Competitors

Microsoft Dynamics 365 Marketing Technical Details

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Frequently Asked Questions

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing. Pricing starts at $125 to $200 per month per user.

How much does Microsoft Dynamics 365 Marketing cost?

Microsoft Dynamics 365 Marketing starts at $1200.

What is Microsoft Dynamics 365 Marketing's best feature?

Reviewers rate Support Rating highest, with a score of 6.1.

Who uses Microsoft Dynamics 365 Marketing?

The most common users of Microsoft Dynamics 365 Marketing are from Enterprises (1,001+ employees) and the Computer Software industry.

Reviews and Ratings

 (34)

Ratings

Likelihood to Renew (1)

1.0
10%

Usability (2)

5.8
58%

Support Rating (4)

6.1
61%

Reviews

(1-5 of 5)
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November 12, 2021

Marketing Solution for all your segmentation, analytics, social media integration needs !

Verified User
Consultant in Information Technology
Financial Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Microsoft Dynamics 365 Marketing is being used by the Marketing Department of our organization. We use [Microsoft] Dynamics 365 Sales and Customer Service Module, so it makes it natural for us to use [Microsoft] Dynamics 365 Marketing as we have the full Customer 360 information with us, what product they are interested, what product they have, what kind of issues they face etc. Earlier all these customer details were scattered around different application.

Pros and Cons

  • Seamless integration with Microsoft Dynamics 365 Customer Engagement Apps - Dataverse
  • Full customization capabilities
  • Integration with LinkedIn
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse

Likelihood to Recommend

Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
September 18, 2020

Microsoft Dynamics 365 Marketing makes marketing easy

Verified User
Professional in Professional Services
Computer Software Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

My organization uses Microsoft Dynamics 365 Marketing in order to manage all of my organization's customer information across the organization. Further, we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing enables my organization to run a more professional marketing strategy.

Pros and Cons

  • Customer data management
  • Lead management
  • Campaign strategy design
  • Overall usage has so many options
  • Its user interface is a little confusing
  • A little expensive

Likelihood to Recommend

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.

Support Rating

10
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
September 01, 2020

Worst Marketing Automation Solution on the Market. Stay Away!

Verified User
Manager in Marketing
Construction Company, 51-200 employees
Score 1 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Dynamics 365 Marketing to engage our database. Basic triggered email flows based on user behavior.

Pros and Cons

  • Segmentation
  • Lead Scoring
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

Likelihood to Recommend

I wouldn't recommend Microsoft to my worst enemy. I used to work for a Microsoft Gold Partner and Microsoft provided us with a free version of Dynamics. We spent $40K a year using Salesforce and Marketo instead of using Microsoft. That's how much they suck.

Support Rating

1
I have had a few support issues. The poor guys at Microsoft can never seem to figure out the problems either. Simple things like whitelisting a URL are laborious and simply don't work when myself or the Microsoft rep input the credentials. I feel bad for their reps.
January 31, 2020

Making marketing an effortless experience

Verified User
C-Level Executive in Corporate
Computer Software Company, 1-10 employees
Score 10 out of 10
Vetted Review
Reseller
Review Source

Use Cases and Deployment Scope

We plan everything within groups of funnels, we divide tasks and try to maintain a steady schedule of content delivery, we use insights to reach a wider network of potential prospects and use templates for email marketing, videos, shareable links and so on. I greatly appreciate the tools in Dynamics 365 Marketing because of its capabilities and analytics.

Pros and Cons

  • Tracking of content
  • Ability to pinpoint where your content is going to be posted
  • Integration with other operating systems

Likelihood to Recommend

It has a very good communication with other Dynamics products, it specifically assists us on creating email marketing with templates and more... It has landing pages so you can get insights and promote you product by gaining emails as influencers request news updates regarding their needs. I do not think it needs improvement in any aspect, I’m completely happy with it and I do recommend it.

Support Rating

10
Very reliable
December 02, 2016

Still learning but so far, so good ...

Kimberly Yolitz | TrustRadius Reviewer
Kimberly Yolitz
Digital Content & Creative Marketing Manager
Minnesota Chamber of Commerce (Government Relations, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.

Pros and Cons

  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to Hootsuite where you can post/schedule posts.

Likelihood to Recommend

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.