Microsoft Dynamics 365Formerly Microsoft Dynamics CRM
Overview
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
Customer engagement tool that can make your business easy
"MICROSOFT Dynamics CRM Review"
Buyer Beware!!!
Great CRM tool with a lot of potential
Microsoft Dynamics 365 Is Feature-Rich And Intuitive.
Strong CRM, but, [in my Opinion,] Review Other Options for Capabilities!
It is actually very "dynamic"!
Microsoft Dynamics Review
MS Dynamics 365 ease of use
One of the best CRMs out there!
The platform we developed is being used …
Dynamics gives us a 365 degree view of our customers
Microsoft Dynamics 365 Review
Whether start up, small or well established....Microsoft has the software you need to expand, enhance, and take your business to the next level.
easy to train and create custom documentation
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Customer data management / contact management (68)8.787%
- Custom fields (65)8.383%
- Integration with email client (e.g., Outlook or Gmail) (65)7.676%
- Workflow management (66)7.272%
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $44 per month
Features
Sales Force Automation
This is the technique of using software to automate certain sales-related tasks.
- 8.7Customer data management / contact management(68) Ratings
The software acts as a single source for all customer data and enables users to access that data efficiently.
- 7.2Workflow management(66) Ratings
The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.
- 8.1Territory management(50) Ratings
Users can defines salesperson territories based on customer or market characteristics.
- 8.3Opportunity management(62) Ratings
Users can track deals and create quotes.
- 7.6Integration with email client (e.g., Outlook or Gmail)(65) Ratings
Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.
- 8.3Contract management(51) Ratings
Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.
- 8.3Quote & order management(47) Ratings
Users can create, process and fulfill price quotations and sales transactions.
- 7.1Interaction tracking(59) Ratings
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
- 7.5Channel / partner relationship management(50) Ratings
The software allows for sales, territory, lead, order and account management for partners or OEM relationships.
Customer Service & Support
This component of CRM software automates help desk, call center and field service management.
- 7.9Case management(50) Ratings
This includes incident/ticket creation, routing, escalation, and resolution.
- 8Call center management(44) Ratings
This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.
- 4.9Help desk management(48) Ratings
This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.
Marketing Automation
This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.
- 8.3Lead management(60) Ratings
This includes lead generation, scoring, qualification, routing, and nurturing.
- 7.2Email marketing(61) Ratings
This involves the ability to send mass email to groups of people based on particular qualifications.
CRM Project Management
This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.
- 7.3Task management(58) Ratings
This includes the ability to plan, track, collaborate and report on tasks.
- 7.5Billing and invoicing management(43) Ratings
This includes automated invoice creation and billing.
- 8.3Reporting(52) Ratings
Software provides a broad range of standard and the ability to build custom reports.
CRM Reporting & Analytics
Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.
- 9.1Forecasting(54) Ratings
The software helps users accurately forecast sales based on volume and conversion metrics.
- 9.1Pipeline visualization(60) Ratings
Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.
- 8.3Customizable reports(63) Ratings
Users can create reports and dashboards unique to their needs.
Customization
This addresses a company’s ability to configure the software to fit its specific use case and workflow.
- 8.3Custom fields(65) Ratings
Users can create custom fields to store additional information on standard and custom objects.
- 8Custom objects(60) Ratings
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
- 8.3Scripting environment(47) Ratings
Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.
- 6.7API for custom integration(51) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.3Single sign-on capability(55) Ratings
The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.
- 7.5Role-based user permissions(56) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Social CRM
This component of CRM software helps companies leverage social media in engaging with customers.
- 8.3Social data(35) Ratings
The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.
- 7.5Social engagement(36) Ratings
The software can facilitate and track engagement with customers via social channels.
Integrations with 3rd-party Software
This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.
- 7.5Marketing automation(55) Ratings
The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.
- 7.5Compensation management(28) Ratings
The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.
Platform
- 8.3Mobile access(47) Ratings
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 Features
- Supported: Comprehensive Solution for Sales, Service & Marketing
- Supported: Productivity Through Seamless Integration with Office 365
- Supported: Analytics Through Seamless Integration with PowerBI
Microsoft Dynamics 365 Video
Microsoft Dynamics 365 Integrations
- Act-On Software
- HubSpot Marketing Hub
- LeadLife
- Microsoft Dynamics 365 Marketing
- Adobe Campaign
- Aprimo
- eTrigue DemandCenter
- Astera ReportMiner
- Astera Centerprise
- LiveChat
- SAP CPQ
- SAP CLM, discontinued, duplicate
- SnapEngage
- Boingnet
- Devart Excel Add-ins
- GreenRope
- Cincom CPQ
- Axiom Software by Syntellis Performance Solutions
- ClientPoint
- QuoteWerks
- Oracle Marketing
- Syncfrog (unpubllished)
- Ektron Web Content Management System (Discontinued), part of Episerver
- Interactions Digital Roots
- Office 365
- PowerBI
- Yammer
- Microsoft Social Listening
Microsoft Dynamics 365 Competitors
Microsoft Dynamics 365 Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Countries | global |
Supported Languages | Over 40 languages |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(928)Attribute Ratings
Reviews
(1-4 of 4)Microsoft Dynamics 365 is your solution in using CRM.
- Lots of improvement and updates.
- CRM is a great advantage.
- Security is great.
- Customer support requires some support at times as they need some training when dealing with a customer and asking all the questions. The way they handle issues needs attention and they need to be trained.
- Customer data management / contact management
- 90%9.0
- Workflow management
- 70%7.0
- Territory management
- 80%8.0
- Opportunity management
- 80%8.0
- Integration with email client (e.g., Outlook or Gmail)
- 70%7.0
- Contract management
- 80%8.0
- Quote & order management
- 80%8.0
- Interaction tracking
- 70%7.0
- Channel / partner relationship management
- 70%7.0
- Case management
- 80%8.0
- Call center management
- 80%8.0
- Help desk management
- 50%5.0
- Lead management
- 80%8.0
- Email marketing
- 70%7.0
- Task management
- 70%7.0
- Billing and invoicing management
- 70%7.0
- Reporting
- 80%8.0
- Forecasting
- 90%9.0
- Pipeline visualization
- 90%9.0
- Customizable reports
- 80%8.0
- Custom fields
- 80%8.0
- Custom objects
- 80%8.0
- Scripting environment
- 80%8.0
- API for custom integration
- 60%6.0
- Role-based user permissions
- 70%7.0
- Single sign-on capability
- 80%8.0
- Social data
- 80%8.0
- Social engagement
- 70%7.0
- Marketing automation
- 70%7.0
- Compensation management
- 70%7.0
- Mobile access
- 80%8.0
- It saved a lot of time and cost which was impacted when we moved to Dynamics 365.
- It adds value as employees has more space to develop their skills with the less workload they have.
This happened a couple of times which was not a good way.
- CRM
- Inventory
- Finance.
- Analytics which was really great.
- Connect with our global branches and offices.
- Price
- Product Features
- Product Usability
- Product Reputation
Do you know what your customers want? Find out with one click through your Microsoft Dynamics CRM system!
- End-User Usability. The system is very user-friendly. A novice user can easily find an account and review all the account information on one screen with links to contacts, cases, opportunities, etc that are associated with the account. All of the different entities are shown on the left-hand side of the screen. Searching for different records types within each entity is simple. New records can easily be created by users. Users can also create their own advanced finds (views). Users have the ability to set their own default start area along with the ability to set a default view for each entity. This is particularly helpful for users who rarely use the system and don't always remember which entity they need to access or which view to select. In the case of upper-management, who may only interested in viewing Dashboards, setting these user defaults is extremely helpful. Reports are easy to run and can have a variety of parameters to allow the user to customize the report data.
- Integration with Outlook. MS Dynamics CRM easily integrates with MS Outlook through a plug-in that is installed on the user's machine. Through this plug-in, a user can track emails, appointments, and tasks from Outlook to CRM through the click of a button. From that point forward, any changes made in either system are synced. In addition, if an email is tracked, any further responses or forwards of that email (inter-company) are also tracked in CRM. Users do have the ability to untrack any email at any point, which will stop any further responses or forwards from being tracked in CRM.
- Customization. From a developer's standpoint, most customizations are fairly simple. A new entity can be created for users in less than a day. Web resources can be created and can be very powerful on entity forms, as well as other places. There are several different types of Web Resources that can be created such as javascript, html, and css. Processes (workflows and dialogs) can be created that can be run on-demand or that can be triggered by an event, such as new record creation or field change. New users are easy to setup. Out-of-the-box, there are several security roles already created. These roles can be customized and you can also easily create your own. The system can be used right out-of-the-box and customizations can be done later as needs are realized.
- Third Party Managed Solutions. It is very easy to install managed solutions into MS Dynamics CRM. There is even a marketplace available where you can search for these solutions. They are also very easy to uninstall if you decide it does not suit your needs. Some of these solutions are free and some cost money. Regardless of cost, which is defined by the creator of the solution and not by Microsoft, the availability of these solutions are a definite strength because as a developer, you do not have to reinvent the wheel. In addition, if you create a managed solution that you feel will benefit others, you can add it to the marketplace and share with other developers.
- Marketing Module. The marketing module in CRM is lacking. As-is, it is very difficult to use the marketing entities for regular campaigns as it just lacks the power and functionality that other marketing programs have. There are marketing programs that can be purchased that will either run through the CRM system or that will run outside of the CRM system but can sync data. In my experience, I have worked with both of these scenarios. I work with one CRM organization that uses an installed managed solution for marketing and I work with another CRM organization that syncs with an external marketing program. I prefer the installed managed solution as the program is accessed from within CRM.
- Third Party Managed Solutions. While I listed this as a strength, it is also a weakness. When selecting third party managed solutions, it is important to research and ask questions. With the on-premise version that I use, I control my updates (rollups). When using the online version, updates are automatic. Make sure that the vendor who created the managed solution will keep their solution updates inline with Microsoft's updates. If not, your managed solution could stop working after an update. With some third party managed solutions, updates to the solution are not automatic either.
- Data Import. The data import in MS Dynamics CRM 2011 is much better than the data import from the previous 4.0 version however, it is still not robust enough to handle all scenarios. There is also supposed to be an easy way to export data to Excel, make changes, and then re-import the data with the changes however, you must do this quickly because any change to a record within CRM before the re-import will cause failures. It is also somewhat cumbersome at times when setting up the field mappings during the import. I have found that it is easier to use an external ETL program to import data into CRM. Usually with these programs you can write formulas and create mappings for option sets much easier than you can using the native data import within CRM.
- Mobility. In my opinion, the out-of-the-box mobile capability for the MS Dynamics CRM 2011 version is worthless. Without spending extra money for a third party solution, you are not able to run javascript on forms and the actual mobile form setup is very limited.
- Review your current processes and data. Think about how it will map into MS Dynamics CRM. If possible, obtain a trial license to the online version and perform a sample data import. This will allow you to see data within the entities and how the data relates and rolls up to the account. Keep in mind that customizations can be done.
- If you have current data, ask how easy it will be for your current data to import into CRM. Will you need to tweak any of your current business processes to adapt to CRM or will CRM be able to adapt to your business processes?
- Customer data management / contact management
- 100%10.0
- Workflow management
- 80%8.0
- Territory management
- 80%8.0
- Opportunity management
- 90%9.0
- Integration with email client (e.g., Outlook or Gmail)
- 90%9.0
- Contract management
- 80%8.0
- Quote & order management
- 80%8.0
- Interaction tracking
- 90%9.0
- Channel / partner relationship management
- 80%8.0
- Case management
- 90%9.0
- Call center management
- N/AN/A
- Help desk management
- 70%7.0
- Lead management
- 40%4.0
- Email marketing
- 40%4.0
- Task management
- 90%9.0
- Billing and invoicing management
- N/AN/A
- Forecasting
- N/AN/A
- Pipeline visualization
- 90%9.0
- Customizable reports
- 100%10.0
- Custom fields
- 90%9.0
- Custom objects
- 90%9.0
- Scripting environment
- 80%8.0
- API for custom integration
- 80%8.0
- Single sign-on capability
- 90%9.0
- Social data
- N/AN/A
- Social engagement
- N/AN/A
- Marketing automation
- 70%7.0
- Compensation management
- N/AN/A
- Mobile access
- 30%3.0
- Time savings is the biggest ROI of MS Dynamics CRM. The accessibility of data in one, central program can save a user hours of research for just one customer. Also, being able to setup workflows to update data or automatically send e-mails also saves time. Imagine an option on an account in CRM to request credit for an account. When a user clicks the button, the system generates an email that includes key account information that is sent to the credit department. The credit department can run the necessary credit checks and approve or deny the request.
- Reporting through SSRS (SQL Server Reporting Services). Powerful reports can be created using SSRS and can be easily imported into CRM. These reports are easily accessible by users at the click of a button. These reports can include tables, charts/graphs, and even links to existing CRM records. These reports can provide users and management with answers to questions that they may not have thought to ever ask. User productivity reports can also be created.
- Higher customer satisfaction ratings. Being able to view an account with all its history at the click of a button can allow any user to provide better customer service which will return higher customer satisfaction. When a customer has to re-explain their situation multiple times to multiple departments they can quickly become frustrated. Through the CRM system, these situations can be documented where any user can review it and be immediately up-to-speed with the customer's situation.
- You can perform better marketing campaigns which can lead to higher sales. Knowing what your customers want and being able to track it in a CRM system will allow marketing visibility to this information. This will allow them to create more specialized campaigns geared towards a specific group.
- I converted a company from JD Edwards CRM to MS Dynamics CRM 4.0. I had very limited experience with the JD Edwards CRM, but my overall impression of the JDE CRM is that JDE is not a CRM system but an ERP system. It seemed that the CRM piece of JDE was added-on as a last minute, "let's stay with the times" module. It was very simplistic and lacked structure. My experience with the JDE CRM system was in 2008-2009.
- I converted a very small division of my current company from SalesForce into CRM. I had limited visibility to the SalesForce system. It seemed that there was a limited ability to customize the system. It was also difficult to export all of the data from SalesForce for import into MS Dynamics CRM. This was done in 2010.
Raving Fan for Microsoft Dynamics
Used to streamline sales process---handling of leads and opportunities. Used to manage our interaction with accounts and contacts. We also use the goal function and ClickDimensions for marketing automation.
- Incredibly intuitive to use. I was hired without any prior knowledge of Microsoft Dynamics and had a custom system Implemented and trained to our sales team in just over 3 months. That is incredible.
- Readily available training materials----just google your question and you'll find support from all corners of the internet.
- The dashboards are very easy to create and customize.
- Sometimes there are too many ways to skin a cat----this has lead to confusion from our sales team at points. IE...multiple ways to get to the same place within CRM.
- I find the Outlook version to be "glitchy". We get crashes or disconnects fairly often. Easy to fix but nonetheless it's annoying. I tend to use the IE version exclusively.
I was an end user with salesforce.com at previous employer---to me there is no comparison.
- Customer data management / contact management
- 100%10.0
- Workflow management
- 100%10.0
- Territory management
- 100%10.0
- Opportunity management
- 100%10.0
- Integration with email client (e.g., Outlook or Gmail)
- 80%8.0
- Contract management
- N/AN/A
- Quote & order management
- N/AN/A
- Interaction tracking
- N/AN/A
- Channel / partner relationship management
- N/AN/A
- Case management
- N/AN/A
- Call center management
- N/AN/A
- Help desk management
- N/AN/A
- Lead management
- N/AN/A
- Email marketing
- 100%10.0
- Task management
- 100%10.0
- Billing and invoicing management
- N/AN/A
- Forecasting
- 100%10.0
- Pipeline visualization
- 100%10.0
- Customizable reports
- 100%10.0
- Custom fields
- 100%10.0
- Custom objects
- 100%10.0
- Scripting environment
- 100%10.0
- API for custom integration
- N/AN/A
- Single sign-on capability
- 100%10.0
- Social data
- N/AN/A
- Social engagement
- N/AN/A
- Marketing automation
- 100%10.0
- Compensation management
- N/AN/A
- Mobile access
- N/AN/A
- Has given our sales leadership SIGNIFICANT insight into individual rep pipelines, conversion rates, lead generation and order income (won opportunities). We were able to implement a KPI rep ranking system and bonus program because of the insight CRM provides our sales management.
- Drastically improved our account and contact management---captured email address and implemented customer newsletter as a direct result of CRM. Increased customer satisfaction.
I was not part of the decision making process when purchase decision was made. It was important for us to have on premise deployment.
#1 is Patience. CRM was new to ouir organization and a big culture change to our sales team. I get questions all day long on items that were previously trained or introduced.
We use third party advanced support when I can't solve something on my own. Javascript and programming as an example.
- Managing sales process
- Marketing automation
- Goal and rep performance monitoring
- Managing contacts and accounts
- Marketing automation. ClickDimensions email marketing was recommended to us. When we first made decision to implement a CRM system we had no idea this add-on was available. We have since implemented and use to send customer newsletters.
- Will eventually use to manager communication and workflows across multiple departments. Sales to Engineering for example.
- Implemented in-house
- Training our sales team. This was a big cultural change and change in environment to them.
- The implementation itself was a dream. It's so intuitive. I knew nothing about Microsoft Dynamics when hired. I was able to fully customize our system, import all of our data and implement in just over three months.
It is so intuitive and easy to use that I learned the system, made all of our customizations, imported all of our contact and account information in just over three months. Training was rolled out to our sales team the second week of June. That is incredible.
Dynamics CRM can be extended to support your business
- It has a familiar Microsoft Interface. Since most of our organization uses Microsoft products, it helps with the learning curve.
- It has good integration with other Microsoft products like Outlook and Excel.
- It has some good reporting features in Views. Users can create them easily and also export them to Excel to do further analysis
- A skilled administrator can do a lot to build and maintain the system without needing a developer.
- It has a good workflow engine. It is easy to configure for someone with business analyst skills. A lot of your business processes can be automated and you would not need a developer.
- It has a powerful security model and framework which really helps us segregate data and processes
- The User Interface is quite clunky. It is not Web 2.0. This is improved in the 2013 release.
- It does not have good out of the box mobile functionality. I think there are some third party products that address this and CRM 2013 will also improve this ability.
- Limited marketing and field service automation functionality. Again, there are some good third party products that address this. We are looking at implementing Marketo for Marketing Automation. We have not begun evaluating field service automation vendors yet, but FieldOne has a product that provides this functionality for Dynamics CRM.
- We have extended Dynamics CRM to track our energy efficiency programs. We manage over 400 energy efficient programs operating in almost 25 States for over 70 clients. We manage and process almost 200,000 payments to over 15,000 energy program participants. Each Program is a unique, delivering a customized professional service to a targeted local customer base. Customer Service Management on such a large and decentralized scale was possible with Dynamics CRM.
- 20% Increase in Call Center Efficiency – CRM use across CLEAResult means that Call Center Staff, Incentive Processing Center Staff, Program Operating Teams, Program Managers, Client Call Center Staff and Client Managers all work off of the same data set. For example, during the program management process, incidents arise when application for rebates are received partially complete. CLEAResult utilizes the Customer Service module to manage these cases, work with participants to earn complete rebates and eliminated major complaints to the utility companies that CLEAResult serves. The result is reduced churn, increased communication, more satisfied Program Participants and more satisfied Clients.
- Scalability For a Complex Business - The business process improvements that CRM enables allow CLEAResult to scale our business. In 2011, before CRM, CLEAResult had 300 employees doing business in fewer than 10 States. We now have over 600 users on CRM and the CLEAResult family of companies has over 1000 employees doing business in almost 25 States. We can now report on the progress of our programs in real-time allowing for quick adjustments to program design in order to meet client goals. We can more easily onboard new employees and new clients, launch new programs and extend into new states. Adoption of the standardized business process that CRM enabled makes this continued growth possible.
- Business Development
- Operations (Energy Efficiency Program Management)
- Incentive Processing Center
- Customer Call Center
We have one CRM Business Analyst. She is knowledgeable about CRM and how the business uses it.
- We have configured and customized the tool to run our energy efficiency programs
- The Incentive Processing Center uses CRM to enter rebate applications and generate invoice information to pass to our financial system
- The Customer Call Center uses it to manage cases for the participants in our programs
- Business Development uses it to manage their pipeline
- We have extended the system to help us manage our energy efficiency programs. The system is very configurable to do so. It has been very effective for us versus building custom software.
- We plan to implement add-ons for Field Service Automation and Marketing Automation
- Prior Experience with the Product
- Professional services company
There was a three month discovery and design phase followed by the first release. We then had multiple releases that were 6-8 weeks in length.
- Change Management
- Challenges with infrastructure as we scaled the system very rapidly