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Microsoft Dynamics Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing. Pricing starts at $125 to $200 per month per user.https://dudodiprj2sv7.cloudfront.net/product-logos/bq/zu/KBV0WI4C134H.pngStill learning but so far, so good ...Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.,Allows for detailed segmented marketing lists Customized email templates Subscription management,Creating/Managing marketing lists - specifically copying them (dynamic) The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.,7,We've only been using it for 8 months so I cannot comment on the cost aspect From a marketing and data perspective - it is invaluable.,,Google Analytics, Hootsuite Pro, Constant Contact, HubSpot, Wistia, Drupal
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Microsoft Dynamics Marketing
25 Ratings
Score 7.5 out of 101
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Microsoft Dynamics Marketing Reviews

Microsoft Dynamics Marketing
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
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Kimberly Yolitz profile photo
December 02, 2016

Microsoft Dynamics Marketing Review: "Still learning but so far, so good ..."

Score 7 out of 10
Vetted Review
Verified User
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Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.
  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to Hootsuite where you can post/schedule posts.
It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Read Kimberly Yolitz's full review

Microsoft Dynamics Marketing Scorecard Summary

About Microsoft Dynamics Marketing

Microsoft Dynamics Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics.

Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing.

Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics Marketing Integrations

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Microsoft Dynamics Marketing Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Microsoft Dynamics Marketing Technical Details

Operating Systems: Unspecified
Mobile Application:No