In my company, we use it primarily for email campaigns and occasionally PURL campaigns.
- Mindfire provides a direct correlation to a print piece.
- The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.