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MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.https://dudodiprj2sv7.cloudfront.net/product-logos/KO/65/9HTAVEFZKV28.pngIt's ok if you work in the print industryIn my company, we use it primarily for email campaigns and occasionally PURL campaigns.,Mindfire provides a direct correlation to a print piece.,The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.,5,It has been a neutral experience,HubSpot,100,000 to 250,000,BothMindFire isn't too bad, getting betterWe used Mindfire for sending emails and creating PURLs. It was just used by my department. It addressed issue that our client wanted emails and PURLs.,PURL creation was super easy. You don't need to know much about web development in order to create a PURL with this tool. Sending emails was eh. It worked but wasn't anything special.,The interface felt very outdated. It took some time to learn my way around the tool and how to do certain tasks.,4,It made our client happy because from where they sat everything looked great and it had a positive affect on site traffic, which was the intent of the campaign.,marketo,1 to 5 million,Both,Marketo
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MindFire Studio
4 Ratings
Score 6.0 out of 101
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MindFire Studio Reviews

MindFire Studio
4 Ratings
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Score 6.0 out of 101
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September 13, 2017

MindFire Studio Review: "It's ok if you work in the print industry"

Score 5 out of 10
Vetted Review
Verified User
Review Source
In my company, we use it primarily for email campaigns and occasionally PURL campaigns.
  • Mindfire provides a direct correlation to a print piece.
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
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March 16, 2017

MindFire Studio Review: "MindFire isn't too bad, getting better"

Score 4 out of 10
Vetted Review
Verified User
Review Source
We used Mindfire for sending emails and creating PURLs. It was just used by my department. It addressed issue that our client wanted emails and PURLs.
  • PURL creation was super easy. You don't need to know much about web development in order to create a PURL with this tool.
  • Sending emails was eh. It worked but wasn't anything special.
  • The interface felt very outdated.
  • It took some time to learn my way around the tool and how to do certain tasks.
[MindFire Studio is well suited if] you are looking for a simple tool to create PURLs for email or direct mail pieces.
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MindFire Studio Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (1)
2
Ability to test dynamic content (1)
3
Landing pages (2)
5.6
Email deliverability (1)
10
List management (2)
5.8
Triggered drip sequences (1)
6
Lead nurturing (1)
5
Lead scoring and grading (1)
6
Data quality management (1)
5
Automated sales alerts and tasks (1)
5
Calendaring (1)
6
Event/webinar marketing (1)
4
Social sharing and campaigns (1)
4
Social profile integration (1)
4
Dashboards (1)
6
API (1)
4
Role-based workflow & approvals (1)
5
Customizability (1)
4

About MindFire Studio

MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.
Categories:  Marketing Automation

MindFire Studio Competitors

MindFire Studio Technical Details

Operating Systems: Unspecified
Mobile Application:No