MindFire Studio

MindFire Studio Reviews

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Ratings and Reviews
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Score 5 out of 10
Vetted Review
Verified User
Review Source
In my company, we use it primarily for email campaigns and occasionally PURL campaigns.
  • Mindfire provides a direct correlation to a print piece.
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Score 4 out of 10
Vetted Review
Verified User
Review Source
We used Mindfire for sending emails and creating PURLs. It was just used by my department. It addressed issue that our client wanted emails and PURLs.
  • PURL creation was super easy. You don't need to know much about web development in order to create a PURL with this tool.
  • Sending emails was eh. It worked but wasn't anything special.
  • The interface felt very outdated.
  • It took some time to learn my way around the tool and how to do certain tasks.
[MindFire Studio is well suited if] you are looking for a simple tool to create PURLs for email or direct mail pieces.

MindFire Studio Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (6)
52%
5.2
WYSIWYG email editor (1)
20%
2.0
Ability to test dynamic content (1)
30%
3.0
Landing pages (2)
47%
4.7
Email deliverability reporting (1)
100%
10.0
List management (2)
54%
5.4
Triggered drip sequences (1)
60%
6.0
Lead Management (4)
53%
5.3
Lead nurturing (1)
50%
5.0
Lead scoring and grading (1)
60%
6.0
Data quality management (1)
50%
5.0
Automated sales alerts and tasks (1)
50%
5.0
Campaign Management (2)
50%
5.0
Calendaring (1)
60%
6.0
Event/webinar marketing (1)
40%
4.0
Social Media Marketing (2)
40%
4.0
Social sharing and campaigns (1)
40%
4.0
Social profile integration (1)
40%
4.0
Reporting & Analytics (1)
60%
6.0
Dashboards (1)
60%
6.0
Platform & Infrastructure (3)
43%
4.3
API (1)
40%
4.0
Role-based workflow & approvals (1)
50%
5.0
Customizability (1)
40%
4.0

What is MindFire Studio?

MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.

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MindFire Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is MindFire Studio?

MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.

Who uses MindFire Studio?

The most common users of MindFire Studio are from Small Businesses and the Computer Software industry.