Name: Mittum
Author: Mittum

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Mittum is an email marketing tool designed to simplify the process of creating, sending, measuring, and optimizing email campaigns. According to the vendor, Mittum offers a range of features including A/B testing, personalized content, and integration with CRM systems. Mittum is said to be suitable for businesses of all sizes, from small startups to large enterprises, and is utilized by marketing professionals, digital agencies, e-commerce companies, retail businesses, and financial services.

## Key Features

**Gestión de creatividades: test A/B y módulo de personalización**: Mittum allows users to create A/B tests and personalize the content of newsletters to send the right message to the right person at the right time. According to the vendor, this feature is designed to save time and improve the return on investment of email campaigns.

**Gestión automática de bounces**: Mittum claims to automatically manage bounces and remove non-existent email addresses from the contact database to ensure deliverability.

**Recuperación de carritos abandonados**: Mittum partners with Blueknow to recover abandoned shopping carts and send them to customers via email, aiming for high effectiveness rates.

**Integración vía API y gestión de CRM**: Mittum offers a comprehensive API for integrating with CRM systems and real-time communication with users or launching transactional campaigns, according to the vendor.

**Máxima entregabilidad**: According to the vendor, Mittum ensures high deliverability rates by maintaining direct contact with major global ESPs (Email Service Providers) and closely monitoring server responses.

**Entorno 100% personalizable**: Mittum provides the option to customize the look and feel of the platform to match the corporate identity of the user's company. The vendor states that customization of the platform's access URL and campaign measurement URL is also possible to display the user's domain.

**Plantillas de newsletter gratuitas mediante nuestro editor**: Mittum offers a responsive email campaign editor that allows users to create high-quality email templates easily and quickly. According to the vendor, this eliminates the need for extensive time investment in creating emails.

**Departamento creativo de desarrollo de piezas ad-hoc**: Mittum provides a team of experts in design and layout to add personalization, design, and quality to the pieces sent to customers. The vendor claims that the team utilizes the latest design and layout techniques.

**Formularios de registro**: Mittum integrates registration forms into websites and synchronizes them directly with the contact database, aiming to save time in contact list synchronization. The vendor also states that the option to generate specific landing pages through Moõse is available.

**Consultorías integrales tanto a nivel estratégico como de implementación**: Mittum provides comprehensive consulting services for strategic and implementation needs in email marketing. According to the vendor, these services are aimed at taking email communications to the next level and maximizing the return on investment.

**Advanced analytics**: Mittum offers extensive data for evaluating campaign results and can be integrated with third-party tools to incorporate campaign results into the user's tracking dashboard, according to the vendor.

**Más allá del servicio de email marketing**: Mittum expands beyond email marketing to leverage the power of SMS as a communication channel. According to the vendor, this enables users to communicate with customers through SMS, taking advantage of the lack of competition in this channel.

**Atención personalizada**: Mittum provides personalized assistance through various channels, including email, Skype, and phone. According to the vendor, dedicated local support is offered without the typical ticketing system wait times.

**Facebook Audiences**: Mittum allows advertisers to retarget users on Facebook based on behavioral parameters such as email open rates and click-through rates. According to the vendor, this feature provides an efficient way to plan messages through both email and social media ads on Facebook.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Free

Basic

Advanced

Twilio SendGrid

Mittum

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Mittum

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What is Mittum?