Skip to main content
TrustRadius
Miva

Miva

Overview

What is Miva?

Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.

Read more
Recent Reviews

TrustRadius Insights

Miva is a versatile eCommerce engine that caters to both B2B operations and businesses of all sizes. Users appreciate the platform's high …
Continue reading

Miva Merchant Review

1 out of 10
April 08, 2015
We used Miva Merchant to build e-commerce websites for clients. We worked with small businesses and individuals on their e-commerce needs. …
Continue reading
Read all reviews

Popular Features

View all 20 features
  • Order processing (6)
    7.7
    77%
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Miva?

Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.miva.com/miva-ecommerce…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

5 people also want pricing

Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Return to navigation

Product Demos

MIVA Demo copy 2

YouTube

Miva – Business Consulting WordPress Theme Download, Installation and Import Demo Content

YouTube

MIVA - Illusion (demo)

YouTube

REPAY for MIVA Demo

YouTube

Miva demo video

YouTube
Return to navigation

Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

8.3
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.5
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

7.6
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.3
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
Return to navigation

Product Details

What is Miva?

Miva is an ecommerce platform which provides businesses with a flexible website and fully-customizable catalog and checkout system with control over the look, content, and functionality of their online store.

Miva is invested in its core competency as an ecommerce platform provider, continuously developing solutions to modern merchants’ most pressing needs. The vendor states Miva excels at supporting businesses whose complex product catalogs or specialized industry requirements have proved too challenging for other ecommerce platforms to handle. With over two decades of experience serving businesses that sell everything from aftermarket parts and fresh-caught seafood to custom diamond rings and swimming pools, Miva invites sellers to bring them the problems other platforms can’t handle.

How Miva Supports a Ecommerce System:

  • Interface provides web management for non-technical users
  • Platform designed to enable B2B and DTC sales on a single website
  • Extensive native functionality minimizes the need for third-party apps and plugins
  • Unlimited product variations for high SKU count (from thousands to millions) catalogs and dependent SKUs
  • Managed ERP integrations with Miva Connect
  • Back-office integrations through Miva’s JSON API
How Miva Helps Merchants Create a Store That Sells More:
  • Built-in subscriptions and reordering for frictionless repeat purchasing
  • Online sales quotes help sales teams automate their sales processes
  • Custom product builders help customers bundle products into kits and custom orders
  • Advanced shipping logic supports complex shipping and compliance requirements
  • Smart pricing options for customer and rule-based pricing

Miva Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Additional Features

  • Supported: Online Sales Quotes

Miva Video

Lotus Sculpture outgrew Yahoo Stores and moved to Miva to keep his business on track.

Miva Integrations

Miva Competitors

Miva Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.

Shopify, Volusion, and WooCommerce are common alternatives for Miva.

Reviewers rate Order processing highest, with a score of 7.7.

The most common users of Miva are from Small Businesses (1-50 employees).

Miva Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)90%
Mid-Size Companies (51-500 employees)8%
Enterprises (more than 500 employees)2%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(29)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Miva is a versatile eCommerce engine that caters to both B2B operations and businesses of all sizes. Users appreciate the platform's high level of customization, allowing them to tailor the customer experience and backend connections to their specific needs. This flexibility extends to design and code adjustments, making it easy for users to optimize their sites for SEO and Google snippets. Miva prioritizes security by ensuring compliance with PCI/PDA-SS requirements, giving customers peace of mind when it comes to protecting their data. The platform also seamlessly integrates with popular third-party services like PayPal, Power Reviews, Shipworks, and Authorize.net.

Miva Merchant goes beyond being an online cart and offers a robust templating system and powerful customization capabilities using Miva Script. Customers find it to be a cost-effective choice for comprehensive e-commerce systems that provide all the necessary functionalities at an affordable price point. The platform has gained popularity among developers for its ongoing development, responsive support, and active community. One of its standout features is its user-friendliness, even for non-tech-savvy individuals, thanks to its intuitive interface and excellent customer service available 24/7. With Miva, users can create functional and user-friendly websites that remain under their control while striking a balance between ease of use and customization options.

The platform's configurability allows businesses to overcome security and SEO challenges effortlessly, while its ability to handle high traffic loads without issues ensures seamless operations even during peak periods. Miva serves as a reliable backend sales platform, providing modern front-end interfaces for retail and wholesale customers while offering integrations to automate various processes. Users value Miva's exceptional customer support, with knowledgeable staff delivering timely and insightful responses. Many online companies rely on Miva Merchant for merchandising and content management, particularly those offering a wide range of products.

However, some users have encountered challenges such as MAP pricing implementation, inventory management with POS systems, and integrating live data feeds. Despite these hurdles, Miva Merchant has been successfully utilized to create and launch ecommerce websites, providing wireframe design, strategy, implementation, and ongoing support. Users appreciate the platform's powerful and customizable nature when building online storefronts for clients. They have managed over 1000 products seamlessly through Miva Merchant, allowing customers to place orders, track shipments, and create accounts. The flexibility and customization options of Miva Merchant have received praise for facilitating unique online store designs and streamlined workflows. Its extensive community of developers enables the creation of custom templates, giving stores a unique look and feel. In addition to the built-in scripting language and modules, users have found that Miva Merchant offers further customization options to meet their specific needs.

The exceptional assistance provided by Miva's support staff, online documentation, and user community has been commended by users. This level of support is particularly valuable for users who may be new to the platform or facing technical challenges. Miva Merchant has proven to be a cost-effective and flexible choice for many businesses seeking an ecommerce solution.

However, it is worth noting that some users have experienced reliability issues with hosting, as well as a lack of critical management features and delayed updates when compared to other ecommerce platforms. As a result, some users have chosen to migrate from Miva Merchant to alternative platforms like Shopify and Big Commerce, citing cost and feature considerations as key factors in their decision.

Despite these challenges, Miva Merchant continues to come recommended by service providers due to its flexibility, cost-effectiveness, and feature set. The platform remains popular among developers and businesses alike for its ability to create and manage online catalogs and ecommerce projects effectively. With its customizable design options, secure infrastructure, powerful integrations, and ongoing development support, Miva proves to be a trusted solution for those seeking full-featured ecommerce systems.

Limitless Customization Options: Users appreciate the platform's limitless customization options, with several reviewers stating that they can fully customize their store design and functionality to accommodate any design elements. They find it convenient to use external API options via XML and JSON, which adds even more flexibility to their customization capabilities.

Easy to Learn and Use: Many users find the platform easy to learn and program, specifically mentioning PHP, JQuery, and other programming languages. Some reviewers have praised its user-friendly interface and intuitive features, making it effortless for them to navigate and utilize the platform effectively.

Solid Architecture and Reliable Performance: The solid architecture of the platform is highly appreciated by users who find it reliable. Several users have mentioned that they trust the platform's performance as the company invests in its future development, ensuring a stable and dependable experience for their businesses.

  1. User-Friendly Admin Area: Some users have found the Miva admin area to be not very user-friendly and outdated in terms of its user interface UI. They have expressed frustration with navigating and using the admin area, which can make managing their online store more challenging.

  2. Limited Theme Engine: Several users have mentioned that the current Miva Merchant lacks a clean and standards-compliant theme engine like WordPress, making it less desirable compared to other options. This limitation restricts their ability to customize the look and feel of their online store according to modern design trends.

  3. Cumbersome Page Content Editing: Users have pointed out that editing page content in MIVA is a cumbersome and old-school task, lacking a WYSIWYG editor. This means they need to rely on manual HTML coding or use external tools for editing content, which adds complexity and time-consuming steps to their workflow.

Based on user reviews, the most common recommendations for Miva are to consider its power, affordability, and functionality. Users highly recommend it for businesses with unique needs and coding knowledge. They suggest investing in support and customization, including hiring expert programmers or development teams. Users also emphasize the importance of attending Mivacon conferences, engaging with documentation and forums, and taking advantage of Miva's robust support services. Additionally, reviewers advise evaluating the size of the business and desired level of control before choosing a platform. They recommend comparing features, exploring hosting options, and considering costs to ensure Miva's flexibility meets specific business requirements.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Paco Goebel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Miva is the backend sales platform for our websites. They provide a very modern front end for our retail and wholesale customers as well as many integrations to automate our processes. One of their key strengths is customer support, so I've had a great experience working with them and our outside development team addressing our specific needs and functions. If they don't already have a module you can add on, they can either build it, or there are many outside development teams who can tackle the problem for you. The support staff at Miva are incredibly knowledgeable and US based, so an answer is always delivered in a timely manner, and probably with deeper insight than you'd ever expect! Miva works with their customers at such a personal level that I feel comfortable reaching out to any number of people at their company from the CEO all the way down and can expect a human response!
  • Customer support
  • Customization
  • Documentation
  • Flexibility
  • Integrations
  • Usability
  • Wholesale sales
Miva has been incredibly easy to work with for our site buildouts. They have provided excellent support in all the situations where we needed them. Our sites need to accomidate retail and wholesale sales, with many different price levels as well as tax situations and if it wasn't already built in, they had modules that could handle our situation.

One area they need work on is for wholesale sales that require prebooking for later delivery and backordering out of stock items to be filled upon later deliveries. We've found another integration specialist who is working with us to fill our needs and they are excited to work with Miva so it may not be an issue for long.
Online Storefront (9)
90%
9.0
Product catalog & listings
90%
9.0
Product management
90%
9.0
Bulk product upload
100%
10.0
Branding
90%
9.0
Mobile storefront
100%
10.0
Product variations
90%
9.0
Website integration
90%
9.0
Visual customization
90%
9.0
CMS
70%
7.0
Online Shopping Cart (2)
85%
8.5
Abandoned cart recovery
80%
8.0
Checkout user experience
90%
9.0
Online Payment System (1)
70%
7.0
eCommerce security
70%
7.0
eCommerce Marketing (3)
76.66666666666667%
7.7
Promotions & discounts
80%
8.0
Personalized recommendations
80%
8.0
SEO
70%
7.0
eCommerce Business Management (4)
72.5%
7.3
Order processing
70%
7.0
Inventory management
60%
6.0
Shipping
80%
8.0
Custom functionality
80%
8.0
  • We started during the pandemic so any ROI data is impossible to justify
Miva is so much more customer oriented and willing to work with and for you. There are many modules you can install to get specific functionality to work, but if there's none available, they are more than willing to work with you to accomplish your needs. Miva actually listens and acts on customer feedback to keep their product growing and improving.
Rebecca Blackburn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm not your typical "tech-savvy" online retailer, so you're going to want to read this review. I'm the target audience for Wix and Shopify, and I have chosen not to use them. This is why: Our company has used Miva Merchant for our online retail presence for over 20 years. It's easy to use, especially considering my degrees are in psychology and absolutely nothing to do with tech. Their tech support is insanely good compared to other companies. They answer all of my questions, even the dumb ones. And there a lot of dumb ones. I need the versatility of Miva Merchant for the look and feel of the website almost daily. I have a very rudimentary "web" background from the 90's-early 2000s when my parents owned the company. Since I've only recently re-entered this company when my parents retired, I'm way behind the curve on what I can do (but I am constantly learning). This is where Miva Merchant really shines for me. I want to be more independent with caring for the upkeep of the website. Miva Merchant has tons of guides on using their platform, but the engineers and techs at Miva Merchant are willing to help and have made my experience jumping back into online retail a breeze. To be honest, I've looked at other platforms like Shopify Plus and Wix. It's just not what we need. We have so many product lines and recently added a wholesale line. I need a platform that's tailor-made for retail and this works for our small business. We're about to completely overhaul the look and feel of the website and I wouldn't want to be anywhere else when this happens. If I had to pinpoint one aspect of why I have chosen to stay with Miva Merchant, it's customer service. They don't farm it out. I can call or email 24/7 and I get immediate service. I never call them and get a foreign company with impersonal, handbook-driven customer service. I will emphasize that point especially if you are 1) new to online retail or 2) upsizing your online presence.
  • customer service
  • tech support
  • diverse retail platform
  • some integrations are limited or difficult (apple pay, etc.) but I have not found these to impede the functionality
If you are familiar with online retail, you will find it easy to use and love the diverse way of arranging your store and products. If you are brand new to online retail, Miva Merchant has partners that can help you design the perfect present that is easy to maintain.
Online Storefront
N/A
N/A
Online Shopping Cart
N/A
N/A
Online Payment System
N/A
N/A
eCommerce Marketing
N/A
N/A
eCommerce Business Management (1)
100%
10.0
Order processing
100%
10.0
  • SEO is easy to navigate and adjust
Versatility and customer service. There is nothing more frustrating than being in the middle of a task and having to do tech support via a computer-generated chat box. Miva Merchant gives you a live tech support engineer 24/7.
Score 1 out of 10
Vetted Review
Verified User
We left Miva for Shopify in September 2021. We used Miva for almost four years. But it became too costly compared to alternatives like Big Commerce and Shopify, and they've really fallen behind as a platform. Shopify has many more features, is much easier to use, and costs us 1/3rd the monthly rate we were paying Miva.
  • Rock Solid Hosting
  • Great Support
  • Good Shopping Cart Platform
  • Far too costly compared to alternatives
  • Not easy to learn or use
  • Limited integrations to other popular services like: Trust Pilot, Google Shopping, etc.
  • [In my experience, ]company management is stubborn and deaf to customer input
MIVA used to fill the space for companies that weren't small, but also weren't huge. Now [I believe] they're just plain too expensive for the little guy, and also for the small and medium sized online retailers. Seems they've thrown competitive pricing to the wind, and have given into blatant greed. [In my opinion, Miva Merchant is] definitely not worth what they try to charge.
Online Storefront
N/A
N/A
Online Shopping Cart
N/A
N/A
Online Payment System
N/A
N/A
eCommerce Marketing
N/A
N/A
eCommerce Business Management (1)
60%
6.0
Order processing
60%
6.0
  • It was a great improvement over our previous shopping cart Magento
  • Removed website hosting and maintenance headache
  • Competent solution and rock solid
Miva is more costly than its competitors. [In my opinion] it's harder to set up and use and user interface is cumbersome. Requires costly customization for integration to services you get from Big Commerce or Shopify right out of the box. No Google Shopping integration. No Trust Pilot, no Zendesk, etc. [I think] Product Catalog management is not well thought out. [In my experience] you'll spend much more time tweaking Miva to get what you want out of it compared to Shopify, which is frankly, a joy to use.
  • Adding products
  • Paying the monthly SAAS fee - 3 times that of their competitors!
  • Product catalog management [can be] difficult and confusing
  • [In my experience,] importing and exporting data is limited, difficult and confusing
Yes
Reasonably well
Compared to other shopping cart solutions I've vetted, Miva falls short. It seems its taxonomy was created decades ago and they feel no motivation to improve or upgrade it. For example: creating website navigation is tough with Miva. Shopify uses tags and filters - a much better way to get where you need to go, so to create a site with great product navigation is super easy compared to Miva. Also, any kind of cosmetic website layout changes require you to either use Miva's expensive and slow professional services, or go through a recommended partner agency, which could also be expensive and slow. Shopify is simple to use, even for a company like mine (+10 mil/yr rev).
Return to navigation