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Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…
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Pricing
Free
$0
Cloud
per month
Growth
$17
Cloud
per month
Enterprise
Contact sales
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Mixpanel for Fintechs - Short demo
YouTube
Split MixPanel Integration Demo
YouTube
Improving the patient experience: User behavior analytics for healthcare
YouTube
Inside Mixpanel: Live Demo + Q&A
YouTube
Mixpanel Engagement Analytics for Confluence - quick demo
YouTube
The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel
YouTube
Product Details
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- Integrations
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- Tech Details
- Downloadables
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
For more information, visit: www.mixpanel.com
Mixpanel Features
- Supported: Insights
- Supported: Funnels
- Supported: Flows
- Supported: Explore
- Supported: Retention
- Supported: Impact
- Supported: Experiment Reporting
Mixpanel Screenshots
Mixpanel Videos
Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data.
With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Competitors
Mixpanel Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Mixpanel Downloadables
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 8.9.
The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.
For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.
Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.
Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.
Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.
Users commonly recommend the following when it comes to using Mixpanel for analytics:
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Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.
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Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.
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Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.
Attribute Ratings
Reviews
(1-25 of 39)Companies can't remove reviews or game the system. Here's why
Datanomix is an excellent tool, with similar characteristics; however, Mixpanel has been our preference for two main reasons: one, to have customization and to be able to adapt the interface and tools to our use, and two, to be able to count on reports that it automates the work of sales analysis and being able to evaluate progress.
We chose it to strengthen internal communication to work more organized and productive. Objective achieved.
March 13, 2022
Improves analytics for websites and mobile devices.
Mixpanel is critical for measuring customer and consumer actions through behavioral messaging by allowing notifications to be sent based on their actions; can be deployed on all major platforms, including mobile; facilitates interactive reports to answer questions about products and services; and also promotes security and privacy compliance to keep data safe.
March 11, 2022
MixPanel - A great tool for measuring user engagement
Score 9 out of 10
Vetted Review
Verified User
Google Analytics also has a free option and can be utilized in parallel or as a stand-alone system, it will provide most of the features that are required. but lacks live data tracking so Mixpanel is that alternative that anyone can look for. particularly if your project is dependent on live users' data and feedback.
March 09, 2022
Mixpanel Is a Great Option To Start Your Product Development Practice Based on Hard Data
Mixpanel is a more tailored solution focused on customers and products. Google Analytics behaves more like a generic tool and may require a bit of effort to set up with best practices and actionable data. Mixpanel has a more likable user interface, compared to GA, which can be a bit harsh on the edges and slow.
March 05, 2022
Great, safe choice for your webapp's analytics needs
Mixpanel is much nicer to use and gives a better UX. However, it doesn't offer historical data that wasn't initially defined as to-be-collected, integration with Salesforce, and requires developers to make changes to the code in order to be able to query for some insights. We used Mixpanel for a while but switched to Gainsight PX mainly for the non-DX abilities it allowed the PMs to have. Since Gainsight tracks all clicks, you can "backfill" an event that was just defined based on historical sessions.
March 04, 2022
Mixpanel: The Perfect Way to Understand Your Customer
It’s hard to compare Google Analytics to Mixpanel because Google Analytics doesn’t measure app data, however Google Analytics has a much easier to use platform in my opinion. Google Analytics does not give you as much user data as Mixpanel does though. Mixpanel is definitely more robust.
November 13, 2019
Perfect for bootstrapping and early-stage SaaS founders
- Heap
Mixpanel was fairly simpler to set up and the pricing metrics were easier for us to keep track of.
Besides that, Mixpanel integrated with many of the other products we were using which made it simpler for us to keep all our data integrated and easy to keep track of. Mixpanel's mobile app also helped shape our decision since at the time, they had the best reporting app.
Besides that, Mixpanel integrated with many of the other products we were using which made it simpler for us to keep all our data integrated and easy to keep track of. Mixpanel's mobile app also helped shape our decision since at the time, they had the best reporting app.
October 08, 2019
Mixpanel is priceless for marketers if set up properly!
These two aren't the same but can fulfill some of the funnel optimisation purposes of Mixpanel.
October 04, 2019
My feelings aren't mixed, it's a great product
Mixpanel is way more granular. We do use Google Analytics for top-level trends, but Mixpanel, when properly integrated, shows you the details. Even our marketing team is able to log events, etc. that they care about.
- Heap, FullStory and Google Analytics
Mixpanel does what it does very well. We sometimes don't see it as the only tool in the arsenal. When combined with other solutions, we get a more complete picture. It also allows us to validate data across different tools.
While Heap isn't as simple as Mixpanel, its major advantage is that it allows for the retroactive setting of events through either a graphical tool or through HTML/CSS attributes. This can be very handy!
FullStory comes at it from the recorded user sessions angle, which is very powerful. While FullStory has basic funnel functionality, it doesn't approach Mixpanel yet in terms of cohort analyses.
Google Analytics is the more general purpose tool for analytics, but it doesn't have the ease of use that Mixpanel has, nor its robust messaging capabilities.
While Heap isn't as simple as Mixpanel, its major advantage is that it allows for the retroactive setting of events through either a graphical tool or through HTML/CSS attributes. This can be very handy!
FullStory comes at it from the recorded user sessions angle, which is very powerful. While FullStory has basic funnel functionality, it doesn't approach Mixpanel yet in terms of cohort analyses.
Google Analytics is the more general purpose tool for analytics, but it doesn't have the ease of use that Mixpanel has, nor its robust messaging capabilities.
February 04, 2019
A useful tool with a high price tag.
December 15, 2018
Good event-based analytics platform to make better product decisions
Mixpanel has a much better UX and the toolset provided by Mixpanel helps us solve our needs in a better way.
December 08, 2018
Mixpanel review
I wasn't directly part of the evaluation for Amplitude but I think we went with Mixpanel because of the price.
Mixpanel has been my favorite tool I've used thus far because of how simple it is to use. While Google Analytics is quick to setup also, Mixpanel provides a lot more functionality. The reporting and visualization capabilities that are provided out-of-the-box make it a good tool for both technical and non-technical employees to use and benefit from.
May 29, 2018
Decent platform for web and mobile analytics
Mixpanel is pretty up to date with many good and useful features. As I mentioned before, the Mixpanel platform provides a pretty good mobile analytics and when our marketing team was looking for the web and mobile analytics tool, detailed and accurate mobile analytics was one of the key factors for us.
May 10, 2018
Provides a lot of valuable data
We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are also great and insightful tools, especially Google Analytics.
April 18, 2018
Good Analytics Platform
Mixpanel has a free plan and looks more up to date than Kissmetrics. We use Google Analytics and Mixpanel together. We stopped use Kissmetrics simply because there is not enough time to use 3 analytics platform with so many features and capabilities.
April 12, 2018
Good for e-commerce analytics
- Yandex Metrica, Kissmetrics and Google Analytics
We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for free. We like all 3 tools and will continue using them together.
April 11, 2018
Great for mobile users behavior analyze
Mixpanel has pretty powerful mobile users' behavior analytics when comparing to its competitors on a market. Also, Mixpanel offers a lot of capabilities for free, it has an up-to-date, user friendly interface, quick and very professional customer support, reports that you can create within seconds and they advertise themselves very well.
April 06, 2018
Useful tool for marketing teams
We use Google Analytics as our primary website analytics platform and Mixpanel as an addition to Google Analytics. We have chosen Mixpanel over Tableau and Moz because Mixpanel offers pretty decent free version that has many features we needed. We are pretty satisfied with Mixpanel so far and thinking about upgrading our plan.
March 28, 2018
Great tool to understand users' behavior
We also use Google Analytics to analyze our web and mobile app data. We noticed that although Google Analytics is a great tool with a lot of useful insights, Mixpanel gives us more data about our mobile users. So, I would say that Mixpanel does a better job on a mobile side.
March 05, 2018
Mixpanel - Don't Build an app without it.
- Hotjar, Intercom and Kissmetrics
Mixpanel got lots of praise from trusted colleagues. And they were right. It is powerful, affordable, and easy to use. It integrates with Segment which made it very easy for us to implement multiple metrics tools. It has great visuals and powerful
February 19, 2018
Mixpanel has a ways to go to scale well
Very much like Treasure Data SDK much better than Mixpanel. Set up for query-ability along with an actual response from the API to ensure that Mixpanel has received confirmation of completion.