TrustRadius Analytics with MixpanelMixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.,Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.,Using Mixpanel, we are able to analyze the use of our product in real time, with real customers, and improve upon any flaws. We can also see how our visitors interact with our site, and help streamline the process for them to take the actions we want.,9,9,We use Mixpanel to measure user activity on our website and within our SaaS application.,,,Implemented in-house,9,Online training,9,No,9Better than Google Analytics in tracking user behavior, but can be priceyWe use it to track user behavior throughout the entire site (SaaS), with a strong focus on the user signup flow. It is used by me (marketing + product) and sometimes designers in order to measure the attrition rate at various stages of the sign up funnel. It helps us to identify potential obstacles that users are facing in signing up for our service.,Able to identify users and track their behavior over time Able to calculate user retention funnels Powerful API that goes beyond page views but can also track link click, javascript events, etc,Lower pricing (too expensive) More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow,10,Greater transparency in knowing where/ why users attrite Identify problems within the product/ UX that are causing problems for users,,9,2,2,Tracking sign up flow Tracking usage of a particular feature that was recently launched/ modified Tracking user retention,able to set up user flows retroactively,Launching user surveys based on user behavior Linking user attrition and attributing it to channel of acquisition,No,Price Product Features Product Usability Prior Experience with the Product,might look for a cheaper alternative,Implemented in-house,No,Change management was minimal,learnt that event properties needed to be unique or they might be overwritten,9,No,9,No,able to answer questions on transitioning from the old mixpanel async api to the new analytics.track api,setting up user flows drilling down user behavior based on properties,setting properties of events,No,9Mixpanel is a useful analytics tool but leaves a little bit to be desired.Segmentation - allows us to look at different groups of users and how they respond to our game. First Time Experience - Tutorial funnels help us identify problem areas of our tutorial and ultimately we can onboard more users. Retention - tells us if we are retaining new and existing users.,Mixpanel charges based on data points which can encourage skimping on important data points. Takes a while to get used to the interface.,Increase in conversion rate. Increase in spend from existing paying users.,5,7,User Engagement. User Retention. Monetization.,,,Implemented in-house,7,Self-taught,The product was somewhat difficult to learn without training. I would not recommend this approach to users. Either set up a training with Mixpanel or talk to someone who has used the product.,No,6
98 Ratings
Score 8.2 out of 101
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Mixpanel Reviews

98 Ratings
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Score 8.2 out of 101

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About Mixpanel

Mixpanel aims to help companies build beloved products with leading analytics software for mobile and web.

The vendor says as the only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Mixpanel Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android