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Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
Starting at $0 per month
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…
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Pricing
Free
$0
Cloud
per month
Growth
$17
Cloud
per month
Enterprise
Contact sales
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Mixpanel for Fintechs - Short demo
YouTube
Split MixPanel Integration Demo
YouTube
Improving the patient experience: User behavior analytics for healthcare
YouTube
Inside Mixpanel: Live Demo + Q&A
YouTube
Mixpanel Engagement Analytics for Confluence - quick demo
YouTube
The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
For more information, visit: www.mixpanel.com
Mixpanel Features
- Supported: Insights
- Supported: Funnels
- Supported: Flows
- Supported: Explore
- Supported: Retention
- Supported: Impact
- Supported: Experiment Reporting
Mixpanel Screenshots
Mixpanel Videos
Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data.
With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
Show More Mixpanel Integrations
Mixpanel Competitors
Mixpanel Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Mixpanel Downloadables
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 8.9.
The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Reviews and Ratings
(212)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.
For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.
Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.
Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.
Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.
Users commonly recommend the following when it comes to using Mixpanel for analytics:
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Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.
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Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.
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Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
October 04, 2019
My feelings aren't mixed, it's a great product
Mixpanel is used throughout our organization to track trends in our data as well as the behavior of our users. Originally deployed alongside Google Analytics and Parse, it has proven to be a hard-hitting, valuable tool. The data we collect and store with Mixpanel helps my team understand the journey of our users, which is invaluable for a growing company.
- Data gathering
- Deployment process
- Queries
- User-friendly
- Engineering/deploy time
- Needing an engineer for some data pulls
- Saves time
- Informs product decisions
- Predicts issues in user behavior
Mixpanel is way more granular. We do use Google Analytics for top-level trends, but Mixpanel, when properly integrated, shows you the details. Even our marketing team is able to log events, etc. that they care about.
Yes
Parse. Parse was free but not as feature-rich and was discontinued.
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Third-party Reviews
Speed of deployment that tracked what we needed to know to make business decisions.
Wouldn't.
Score 10 out of 10
Vetted Review
Verified User
We use it to track user behavior throughout the entire site (SaaS), with a strong focus on the user signup flow. It is used by me (marketing + product) and sometimes designers in order to measure the attrition rate at various stages of the sign up funnel. It helps us to identify potential obstacles that users are facing in signing up for our service.
- Able to identify users and track their behavior over time
- Able to calculate user retention funnels
- Powerful API that goes beyond page views but can also track link click, javascript events, etc
- Lower pricing (too expensive)
- More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow
- Greater transparency in knowing where/ why users attrite
- Identify problems within the product/ UX that are causing problems for users
Mixpanel does a great job in tracking user behavior throughout the site from minute details such as link clicks, to event triggers and general page views. Mixpanel also allows you to set up user flows retroactively which GA doesnt.
2
Design, growth (product/ marketing)
2
front end developer (javascript, html)
- Tracking sign up flow
- Tracking usage of a particular feature that was recently launched/ modified
- Tracking user retention
- able to set up user flows retroactively
- Launching user surveys based on user behavior
- Linking user attrition and attributing it to channel of acquisition
No
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
product features - mixpanel works to what our needs are
might look for a cheaper alternative
- Implemented in-house
No
Change management was minimal
- learnt that event properties needed to be unique or they might be overwritten
No
not necessary
No
able to answer questions on transitioning from the old mixpanel async api to the new analytics.track api
- setting up user flows
- drilling down user behavior based on properties
- setting properties of events
No
September 11, 2013
Advanced Analytics with Mixpanel
Score 9 out of 10
Vetted Review
Verified User
- Mixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.
- Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.
- Using Mixpanel, we are able to analyze the use of our product in real time, with real customers, and improve upon any flaws. We can also see how our visitors interact with our site, and help streamline the process for them to take the actions we want.
- We use Mixpanel to measure user activity on our website and within our SaaS application.
We switched from KISSmetrics to Mixpanel.
We were evaluating KISSmetrics and Mixpanel simultaneously. KISSmetrics was being tested on our front-end events, and Mixpanel was in use for our backend events. Ultimately, with faster reporting capabilities and a more fine-tuned integration with our application, we chose Mixpanel over KISSmetrics.
- Implemented in-house
- Online training
No
We are fine with email support, as Mixpanel tends to respond very quickly.
Score 7 out of 10
Vetted Review
Verified User
- Segmentation - allows us to look at different groups of users and how they respond to our game.
- First Time Experience - Tutorial funnels help us identify problem areas of our tutorial and ultimately we can onboard more users.
- Retention - tells us if we are retaining new and existing users.
- Mixpanel charges based on data points which can encourage skimping on important data points.
- Takes a while to get used to the interface.
- Increase in conversion rate.
- Increase in spend from existing paying users.
- User Engagement.
- User Retention.
- Monetization.
We were previously not using analytics.
Short List - Flurry, Swrve, Mixpanel, Apsalar.
Mixpanel gave us more flexibility than a free provider, but it was still reasonably priced. A great value in the mobile space.
Mixpanel gave us more flexibility than a free provider, but it was still reasonably priced. A great value in the mobile space.
- Implemented in-house
- Self-taught
The product was somewhat difficult to learn without training. I would not recommend this approach to users. Either set up a training with Mixpanel or talk to someone who has used the product.
No
Mixpanel already has a monthly fee. Could not afford more costs associated with the product.
June 27, 2013
Use MixPanel for key conversion Improvements
Score 7 out of 10
Vetted Review
Verified User
- Tracking of events through their Javascript.
- Real-time dashboard of all the events that we wanted to track.
- Determining funnels and pageviews (although it's implied through the events I track).
- Ability to determine what features on a product are being used, or even seen, by the customer.
- Ability to determine in real-time the success of new features of the product.
- Determine what events (data-points) were being used by our customers. e.g., which tabs in the creation of a volunteer opportunity were mostly clicked on.
- Review what events were selected in their real-time graph.
- Learning and determining which analytics would help capture specific events deemed useful for an analysis of our product.
We didn't switch from anything else. Tested and compared several different products at the same time. Mixpanel was one of those products.
We looked at KISSmetrics, Google Analytics, and our own home-grown system.
- Implemented in-house
- Self-taught
It required lots of tinkering and testing, but it did finally pay off. They have pretty good documentation and it was easy to find resources on the web to answer an questions we had.
No
We knew enough that we didn't need it.