Mixpanel

Mixpanel

Customer Verified
About TrustRadius Scoring
Score 8.4 out of 100
Mixpanel

Overview

Recent Reviews

A great product analytics tool

10 out of 10
March 03, 2022
We are exploring Mixpanel primarily for product analytics where in we can find behavioural patterns in product usage and then draw …
Continue reading

Reviewer Sentiment

N/A
Positive ()
N/A
Negative ()
Learn how we calculate reviewer sentiment

Awards

TrustRadius Award Top Rated 2019
TrustRadius Award Top Rated 2018

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Mixpanel, and make your voice heard!

Pricing

View all pricing

Free

$0

Cloud
per month

Growth

$17

Cloud
per month

Enterprise

Contact sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Mixpanel Features

  • Supported: Insights
  • Supported: Funnels
  • Supported: Flows
  • Supported: Explore
  • Supported: Retention
  • Supported: Impact
  • Supported: Experiment Reporting

Mixpanel Screenshots

Mixpanel's Dashboards let you monitor all of your product's key performance indicators in real time—all in one place—and share updates with your team.Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.With the Funnels report you can analyze differences in conversion rate by any user attribute or behavior in any funnel on the fly. You can also locate steps in your funnel that cause friction and understand which users convert best.Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.The Explore report lets you create behavioral cohorts of your users based on actions they did or didn’t take in your product, and then zoom in on users that qualify for your cohorts. You can then use these cohorts across any Mixpanel report to see how results differ for various user segments.Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Mixpanel Downloadables

Mixpanel Integrations

Mixpanel Competitors

Mixpanel Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Comparisons

View all alternatives

Frequently Asked Questions

What is Mixpanel's best feature?

Reviewers rate Implementation Rating highest, with a score of 8.9.

Who uses Mixpanel?

The most common users of Mixpanel are from Small Businesses (1-50 employees) and the Internet industry.

Reviews

(1-25 of 52)
Companies can't remove reviews or game the system. Here's why
Carlos Begazo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Excellent reports with diagrams, panels, and graphs that elaborate an exhaustive analysis of our commercial funnel, which allows us to segment potential clients and accurately evaluate the behavior and actions that our clients take.
  • Personalization, it is always important to be able to adapt the work area where we work for greater comfort and development, Mixpanel helps us to adapt the board and workspace which makes everything much more comfortable.
  • The participation of customers and their opinion is essential for us. It provides us with tools that help us segment customers, prioritize their recommendations, prioritize their tastes and stores all that vital information for our work performance.
  • The interface is extensive and with wonderful features and tools; however, it can become overwhelming with so many options and a bit complicated to use each one of them.
  • I would like it to be a little more accessible, the costs are somewhat high. Although we still pay for it because it is representative of our work, it would be great to have slightly cheaper access.
  • With how complicated it can be to use and manage the interface correctly, we would like to be able to find more support material with which we can speed up learning and perfect our use of the tool.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
  • So far, I have run into critical issues using this tool. However, it lacks some function to manage alerts, and individual messaging is problematic sometimes.
Rober Thendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The funnel allows you to set segmentations, target audiences, automate campaigns and send notifications.
  • It's a great way to plan events for each page or activity and track user experience.
  • It is essential to participate in the customization of the many areas in which the organization focuses.
  • Mixpanel has some complications for novice users to learn and use at first.
  • The customer service or support system is inadequate and ineffective.
  • Subscription fees for Mixpanel are expensive.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Real time event updates
  • Custom reports generation
  • User engagement tracking
  • Some of the Mixpanel properties are redundant as there are so many default properties it will take much time to find the one you are looking for.
  • There should be a interactive search for menus like event search.
  • The application window should split horizontally to check specific event rather than clicking on the event and checking its property
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Finding correlations between user actions
  • Creating custom dashboards
  • AB test experiments data analysis
  • Lack of auto save feature while creating dashboards
  • Implementation could be further eased
  • User cohorts while data analysis can be improved
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Track events
  • Customer support, which is inexistent now
  • There are many technical issues when exporting raw data and querying is very limited
  • There are important details that are not documented so it is difficult to make sense of why some things behave as they do
  • It is not really for developers or people with development experience. There are many "visual" and GUI tools but the export API is very limited and badly documented
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • It’s robust and you can create a lot of different reports with it.
  • It gives a lot of reporting options so you can visualize the data in different ways.
  • It gives a ton of engagement data on users. You can see their full history with the app.
  • Their support system is weak.
  • Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
  • I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.
Manan Vora | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Simple and easy to set up and well documented.
  • Event data and the ability to send messages being integrated works really well.
  • Reports are easy to peruse.
  • Mobile app is handy.
  • A smaller paid plan would be great, instead of the $89 right now.
  • Additional user tracking features in one system would be great to have.
Frank Ramirez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
  • Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
  • Mixpanel enables easy visualization of user event data without the need for IT intervention.
  • Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
  • The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
  • Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Mixpanel is great at tracking any kind of events in your app or website, as well as for sending user properties (e.g. age, country and any other info you want)
  • It's also great that Mixpanel works almost real-time
  • I like how Mixpanel's funnels work even on the past events. You can create any kind of funnel and track it and also see the breakdown of the funnel performance by different groups e.g. by age, by country, etc.
  • Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast
  • If you track a lot of custom events, it takes a lot of developer time to implement capturing those events
December 08, 2018

Mixpanel review

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • I like the visuals / graphs.
  • Mixpanel has a lot of capabilities / filters.
  • Mixpanel's team is very responsive and will work closely with you on getting you set up for success.
  • Mixpanel has generally been good for me. No major complaints.
Gabriel Samaroo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
  • The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
  • Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
  • Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
  • While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
  • Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • I'm in sales, so it's really important for me to understand who is using our solution in which region. Mixpanel allows querying based off a number of factors including location.
  • Setting up multiple queries that I can run is really easy. I didn't need IT involvement to set them up.
  • Once you run a query, you can drill down and discover more information about the people using the product and how they use it.
  • No real cons from my perspective.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
  • Mobile analytics is very good, accurate and detailed.
  • Real-time insights about users are very helpful.
  • UI is not user-friendly.
  • The security of the platform could use some work.
  • Sometimes works slower than usual.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
  • Sales funnel tracking is very visual and convenient to analyze
  • Users' behavior tracking is very detailed and accurate
  • A/B testing is great
  • The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
  • Customer support is slow to reply
  • Price is pretty high
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Allows to track all activity that is happening on our website.
  • Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
  • A/B testing is also good, I'd say it's even better than in Google Analytics.
  • Reports are not visual enough and sometimes there is some missing or incorrect data.
  • Mixpanel does not provide a phone support, just email.
  • User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.