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Mixpanel Reviews

130 Ratings
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Score 8.3 out of 100

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November 13, 2019

Perfect for bootstrapping and early-stage SaaS founders

Manan Vora | TrustRadius Reviewer
Manan Vora
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Simple and easy to set up and well documented.
  • Event data and the ability to send messages being integrated works really well.
  • Reports are easy to peruse.
  • Mobile app is handy.
  • A smaller paid plan would be great, instead of the $89 right now.
  • Additional user tracking features in one system would be great to have.
Read Manan Vora's full review
March 05, 2020

Mixpanel - Robust, But Confusing and Not Always Trustworthy

Anonymous | TrustRadius Reviewer
Verified User
Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It’s robust and you can create a lot of different reports with it.
  • It gives a lot of reporting options so you can visualize the data in different ways.
  • It gives a ton of engagement data on users. You can see their full history with the app.
  • Their support system is weak.
  • Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
  • I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.
Read this authenticated review
July 09, 2019

A little work early on goes a LONG way with Mixpanel.

Frank Ramirez | TrustRadius Reviewer
Frank Ramirez
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Read Frank Ramirez's full review
December 07, 2018

Mixpanel - Great Tool For Insights Into Application Usage and Analytics

Gabriel Samaroo | TrustRadius Reviewer
Gabriel Samaroo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
  • The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
  • Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
  • Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
  • While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
  • Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
Read Gabriel Samaroo's full review
April 11, 2018

Great for mobile users behavior analyze

Vadim Peskov | TrustRadius Reviewer
Vadim Peskov
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis.
  • Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups.
  • A/B testing capabilities are good and the feature is very easy to use.
  • Their API is not very scalable.
  • Reports could be more visual and have more graphics.
  • Sometimes the software is very slow.
Read Vadim Peskov's full review
March 05, 2018

Mixpanel - Don't Build an app without it.

Michael Ball-Marian | TrustRadius Reviewer
Michael Ball-Marian
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Great for behavioral analytics. It helps answer questions like: "how many unique users did X last week?" or "what percentage of users chose options A, B, or C for this process.
  • The "live" view is awesome for keeping an eye on certain things. For example - release a new feature? Set up a live view filter to watch your users engage with that new feature. You can sometimes notice problems very quickly this way.
  • Good visuals / graphs. Many options for choosing how you want to display or segment your data. Examples: linear, rolling log, etc. Can easily specify that you want Total, Avg, Unique or other counts.
  • Very good, detailed support. I've never been disappointed by a response.
  • The trigger based messaging system is sub-par and we don't use it. It may have improved in the last year, but we do all our messaging with Intercom and haven't looked back. The UI was clunky, and I recall that it was very difficult to create certain triggers. What you want is "when user does X+Y, but hasn't done Z, then send them a message". I recall that being very hard to set up and test.
  • You can't create segments or tagged groups of users which you then use in analytic reports. This may be possible using their new Cohorts feature, but that is only available with Enterprise. What I want to be able to do is define a user segment who has done XYZ as "XYZ Group" and then filter my analytic and behavior reports by those segments. Huge gap (that may be solved by the Enterprise version, but this is way beyond our means).
Read Michael Ball-Marian's full review
February 12, 2018

Mixed Reviews for Mixpanel

Rolando Bernabe Tribo | TrustRadius Reviewer
Rolando Bernabe Tribo
Score 4 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Has a web console that allows raw high-level analysis.
  • Supports an API for downloading data for external processing.
  • Reliability of the export API. The service can sometimes become unavailable causing issues in the middle of the night for critical post processing jobs.
  • Duplicate data. Some events being streamed to Mixpanel are being stored multiple times causing bloated numbers.
  • Missing data. There are times when the export results to less data than expected. Because of how it works under the hood, there are certain limitations on how new data can be exported and there's no way to guarantee that you're getting all your data.
Read Rolando Bernabe Tribo's full review
January 09, 2018

My journey with Mixpanel!

Neha Verma | TrustRadius Reviewer
Neha Verma
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Track users' activities
  • Create funnels
  • User Segmentation
  • Mixpanel doesn't do a user search when I write a full name of a user, it takes only the first name hence making things difficult and complicated.
  • I cannot compare traffic sources between multiple date ranges, e.g. compare traffic sources for Nov 2018 vs Dec 2018.
  • Error showing mechanism is very bad. User is typing at the bottom and error is shown at the top so a user doesn't even know why things are not moving forward.
  • It's very slow.
Read Neha Verma's full review
May 24, 2017

Powerful but requires careful set up and use

George Markou | TrustRadius Reviewer
George Markou
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Handling thousands/millions of data points with ease, keeping track with historical usage data.
  • Segmentation of existing user base.
  • Funnels of module usage (very useful for free trial conversion of clients).
  • Has a steep learning curve. It is a bit daunting to use at first unless you have dived into tutorials and you know exactly what you are looking for.
  • JQL queries are very powerful and useful but lack documentation.
  • The predict module seems very useful but requires precision and the correct data set up to provide accurate predictions.
Read George Markou's full review
February 27, 2017

Quick mode to see customers crawling through your site!

Mary Pugh | TrustRadius Reviewer
Mary Pugh
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It lets me view where my customers are at in the process of signing up
  • I can see if they have published their profiles
  • I can see when was their last signup
  • I can see what pages and actions they have taken
  • Haven't had any problems
Read Mary Pugh's full review
February 04, 2019

A useful tool with a high price tag.

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
  • Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
  • Mixpanel enables easy visualization of user event data without the need for IT intervention.
  • Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
  • The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
  • Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
Read this authenticated review
December 15, 2018

Good event-based analytics platform to make better product decisions

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Mixpanel is great at tracking any kind of events in your app or website, as well as for sending user properties (e.g. age, country and any other info you want)
  • It's also great that Mixpanel works almost real-time
  • I like how Mixpanel's funnels work even on the past events. You can create any kind of funnel and track it and also see the breakdown of the funnel performance by different groups e.g. by age, by country, etc.
  • Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast
  • If you track a lot of custom events, it takes a lot of developer time to implement capturing those events
Read this authenticated review
December 08, 2018

Mixpanel review

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • I like the visuals / graphs.
  • Mixpanel has a lot of capabilities / filters.
  • Mixpanel's team is very responsive and will work closely with you on getting you set up for success.
  • Mixpanel has generally been good for me. No major complaints.
Read this authenticated review
May 29, 2018

Decent platform for web and mobile analytics

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
  • Mobile analytics is very good, accurate and detailed.
  • Real-time insights about users are very helpful.
  • UI is not user-friendly.
  • The security of the platform could use some work.
  • Sometimes works slower than usual.
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January 23, 2018

How Mixpanel Fits into the Growth/Marketing Tech Stack

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
  • Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
  • The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
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March 13, 2015

Review of Mixpanel analytics @ WellnessFX

Neil S | TrustRadius Reviewer
Neil S
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Advanced segmentation
  • Funnel analysis
  • Cohort analysis
  • Aggregate analytics over a time period of > 2 months.
  • Cohort analysis/retention including same day/week conversions.
  • Better explanations for data discrepancies when using client and server side implementation.
Read Neil S's full review
May 10, 2018

Provides a lot of valuable data

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
  • Sales funnel tracking is very visual and convenient to analyze
  • Users' behavior tracking is very detailed and accurate
  • A/B testing is great
  • The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
  • Customer support is slow to reply
  • Price is pretty high
Read this authenticated review
April 12, 2018

Good for e-commerce analytics

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Beautifully made user interface, which looks very stylish and has great UI/UX
  • E-commerce solution is awesome and works perfectly
  • Mobile apps analytics is very detailed and insightful
  • Quick automated reports
  • After reaching users limit it gets a little expensive
  • Sometimes custom coding is needed to get right metrics
  • Filtering needs some work
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April 06, 2018

Useful tool for marketing teams

Anonymous | TrustRadius Reviewer
Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Customization is great, it allows us to track events based on our own requirements
  • Interface is very easy to navigate and no tech skills are required to use the platform
  • It allows to set up your own flows, which is a great way to track actions that users take on your website
  • ML Capabilities
  • Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough
  • The paid plans are pretty expensive compared to other analytics tools on a market
  • Setup process took a while and Mixpanel tech support team didn't reply quickly
Read this authenticated review
March 28, 2018

Great tool to understand users' behavior

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Mixpanel gives a great amount of data, which is very well organized and easy to work with
  • Ability to create really nice looking and accurate quick reports
  • Push notifications are very useful and easy to setup and operate
  • Free profiles for small companies
  • Mixpanel does not allow you to have the same event for both web app and mobile app, so you have to create two separate events and track them separately
  • Customer support is pretty slow and just over the email, which becomes an issue when you need quick solution for your question
  • Once you reach users' limit, the price go up significantly
Read this authenticated review
February 19, 2018

Mixpanel has a ways to go to scale well

Anonymous | TrustRadius Reviewer
Verified User
Score 3 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Mixpanel has a really strong Live View that provides good set of properties visible to the user.
  • Mixpanel has a pretty quick feedback loop with live streaming.
  • Mixpanel supports Enterprise Clients with a good Solutions Architect.
  • Mixpanel API is pretty terrible. It is not set up to scale well.
  • Mixpanel has really spotty customer service. Depending on the day they care about their customers.
  • Mixpanel is not built well to integrate with other data sources.
Read this authenticated review
June 07, 2018

Finding new Lead with MixPanel!

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • I'm in sales, so it's really important for me to understand who is using our solution in which region. Mixpanel allows querying based off a number of factors including location.
  • Setting up multiple queries that I can run is really easy. I didn't need IT involvement to set them up.
  • Once you run a query, you can drill down and discover more information about the people using the product and how they use it.
  • No real cons from my perspective.
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February 01, 2018

A good happy medium between analytics and mobile communication

Anonymous | TrustRadius Reviewer
Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Real-time analytics
  • A/B testing
  • User Interface (it's logical and easy to understand)
  • Push notifications sometimes had delays/errors and this meant us sending out erroneous messages to users.
  • In-app push notifications weren't refined well (there was no expiry date on them so remained active even when no longer relevant)
  • CS response was slow
Read this authenticated review

Mixpanel Scorecard Summary

Likelihood to Recommend (130)
8.3
Likelihood to Renew (12)
8.2
Usability (1)
9.0
Support Rating (14)
8.0
Online Training (2)
8.0
Implementation Rating (6)
8.9

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Categories:  Mobile Analytics,  Product Analytics

Mixpanel Features

Has featureInsights
Has featureFunnels
Has featureFlows
Has featureExplore
Has featureRetention
Has featureImpact
Has featureExperiment Reporting

Mixpanel Screenshots

Mixpanel Downloadables

Mixpanel Integrations

Mixpanel Competitors

Mixpanel Pricing

  • Does not have featureFree Trial Available?No
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Free$0per month
Growth$17per month
EnterpriseContact sales

Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!

Mixpanel Support Options

 Free VersionPaid Version
Forum/Community
Video Tutorials / Webinar
Live Chat
Email

Mixpanel Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android

Frequently Asked Questions

What is Mixpanel's best feature?

Reviewers rate Implementation Rating highest, with a score of 8.9.

Who uses Mixpanel?

The most common users of Mixpanel are Small Businesses from the Internet industry.