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Mixpanel

Mixpanel

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Overview

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…

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Recent Reviews

TrustRadius Insights

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free

$0

Cloud
per month

Growth

$17

Cloud
per month

Enterprise

Contact sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Mixpanel for Fintechs - Short demo

YouTube

Split MixPanel Integration Demo

YouTube

Improving the patient experience: User behavior analytics for healthcare

YouTube

Inside Mixpanel: Live Demo + Q&A

YouTube

Mixpanel Engagement Analytics for Confluence - quick demo

YouTube

The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel

YouTube
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Product Details

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Mixpanel Features

  • Supported: Insights
  • Supported: Funnels
  • Supported: Flows
  • Supported: Explore
  • Supported: Retention
  • Supported: Impact
  • Supported: Experiment Reporting

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Mixpanel Videos

Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Amplitude Analytics, Heap, and Pendo.io are common alternatives for Mixpanel.

Reviewers rate Implementation Rating highest, with a score of 8.9.

The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(215)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.

For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.

Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.

Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.

Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.

Users commonly recommend the following when it comes to using Mixpanel for analytics:

  1. Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.

  2. Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.

  3. Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.

Attribute Ratings

Reviews

(1-25 of 50)
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Carlos Begazo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Excellent reports with diagrams, panels, and graphs that elaborate an exhaustive analysis of our commercial funnel, which allows us to segment potential clients and accurately evaluate the behavior and actions that our clients take.
  • Personalization, it is always important to be able to adapt the work area where we work for greater comfort and development, Mixpanel helps us to adapt the board and workspace which makes everything much more comfortable.
  • The participation of customers and their opinion is essential for us. It provides us with tools that help us segment customers, prioritize their recommendations, prioritize their tastes and stores all that vital information for our work performance.
  • The interface is extensive and with wonderful features and tools; however, it can become overwhelming with so many options and a bit complicated to use each one of them.
  • I would like it to be a little more accessible, the costs are somewhat high. Although we still pay for it because it is representative of our work, it would be great to have slightly cheaper access.
  • With how complicated it can be to use and manage the interface correctly, we would like to be able to find more support material with which we can speed up learning and perfect our use of the tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
  • So far, I have run into critical issues using this tool. However, it lacks some function to manage alerts, and individual messaging is problematic sometimes.
Rober Thendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The funnel allows you to set segmentations, target audiences, automate campaigns and send notifications.
  • It's a great way to plan events for each page or activity and track user experience.
  • It is essential to participate in the customization of the many areas in which the organization focuses.
  • Mixpanel has some complications for novice users to learn and use at first.
  • The customer service or support system is inadequate and ineffective.
  • Subscription fees for Mixpanel are expensive.
Score 9 out of 10
Vetted Review
Verified User
  • Real time event updates
  • Custom reports generation
  • User engagement tracking
  • Some of the Mixpanel properties are redundant as there are so many default properties it will take much time to find the one you are looking for.
  • There should be a interactive search for menus like event search.
  • The application window should split horizontally to check specific event rather than clicking on the event and checking its property
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Setup and installation
  • Dashboard user interface
  • Integration how-to's and recipes
  • Would like to have email marketing
  • Would like to include chat (like Intercom)
  • May be overwhelming if you want to use all products
Score 1 out of 10
Vetted Review
Verified User
  • Track events
  • Customer support, which is inexistent now
  • There are many technical issues when exporting raw data and querying is very limited
  • There are important details that are not documented so it is difficult to make sense of why some things behave as they do
  • It is not really for developers or people with development experience. There are many "visual" and GUI tools but the export API is very limited and badly documented
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • It’s robust and you can create a lot of different reports with it.
  • It gives a lot of reporting options so you can visualize the data in different ways.
  • It gives a ton of engagement data on users. You can see their full history with the app.
  • Their support system is weak.
  • Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
  • I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.
Manan Vora | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Simple and easy to set up and well documented.
  • Event data and the ability to send messages being integrated works really well.
  • Reports are easy to peruse.
  • Mobile app is handy.
  • A smaller paid plan would be great, instead of the $89 right now.
  • Additional user tracking features in one system would be great to have.
Frank Ramirez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
  • Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
  • Mixpanel enables easy visualization of user event data without the need for IT intervention.
  • Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
  • The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
  • Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Mixpanel is great at tracking any kind of events in your app or website, as well as for sending user properties (e.g. age, country and any other info you want)
  • It's also great that Mixpanel works almost real-time
  • I like how Mixpanel's funnels work even on the past events. You can create any kind of funnel and track it and also see the breakdown of the funnel performance by different groups e.g. by age, by country, etc.
  • Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast
  • If you track a lot of custom events, it takes a lot of developer time to implement capturing those events
December 08, 2018

Mixpanel review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • I like the visuals / graphs.
  • Mixpanel has a lot of capabilities / filters.
  • Mixpanel's team is very responsive and will work closely with you on getting you set up for success.
  • Mixpanel has generally been good for me. No major complaints.
Gabriel Samaroo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
  • The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
  • Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
  • Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
  • While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
  • Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I'm in sales, so it's really important for me to understand who is using our solution in which region. Mixpanel allows querying based off a number of factors including location.
  • Setting up multiple queries that I can run is really easy. I didn't need IT involvement to set them up.
  • Once you run a query, you can drill down and discover more information about the people using the product and how they use it.
  • No real cons from my perspective.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
  • Mobile analytics is very good, accurate and detailed.
  • Real-time insights about users are very helpful.
  • UI is not user-friendly.
  • The security of the platform could use some work.
  • Sometimes works slower than usual.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
  • Sales funnel tracking is very visual and convenient to analyze
  • Users' behavior tracking is very detailed and accurate
  • A/B testing is great
  • The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
  • Customer support is slow to reply
  • Price is pretty high
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Allows to track all activity that is happening on our website.
  • Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
  • A/B testing is also good, I'd say it's even better than in Google Analytics.
  • Reports are not visual enough and sometimes there is some missing or incorrect data.
  • Mixpanel does not provide a phone support, just email.
  • User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Beautifully made user interface, which looks very stylish and has great UI/UX
  • E-commerce solution is awesome and works perfectly
  • Mobile apps analytics is very detailed and insightful
  • Quick automated reports
  • After reaching users limit it gets a little expensive
  • Sometimes custom coding is needed to get right metrics
  • Filtering needs some work
Vadim Peskov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis.
  • Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups.
  • A/B testing capabilities are good and the feature is very easy to use.
  • Their API is not very scalable.
  • Reports could be more visual and have more graphics.
  • Sometimes the software is very slow.
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