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Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.https://dudodiprj2sv7.cloudfront.net/product-logos/Rp/ui/NVF5ODFRP4TL.PNGMoat has all the stats!Moat Analytics is being used across the business team. We use it to see how campaigns have done/are doing for our clients. It allows us to hone in on interaction and touch rates and compare which ads performed better. Lastly, it gives us the opportunity to become smarter with our clients.,Breaks down how well each creative has done in a campaign. Allows us to see the progress of a campaign through its time live. Can easily be organized to pull the data you're looking for. Can export into an excel doc to then dig deeper and format and look at data outside of Moat.,Pull data in real time as you can only pull data from the prior day. Video metric would be helpful,10,Clients really appreciate the insight we give them on how their ads are performing. We are able to see the gradual progress overtime with how our ads perform.,Google Analytics,DoubleClick, Google Analytics, Sailthru
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Moat Analytics
2 Ratings
Score 9.7 out of 101
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Moat Analytics Reviews

Moat Analytics
2 Ratings
Score 9.7 out of 101
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June 20, 2018

Moat Analytics Review: "Moat has all the stats!"

Score 10 out of 10
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Moat Analytics is being used across the business team. We use it to see how campaigns have done/are doing for our clients. It allows us to hone in on interaction and touch rates and compare which ads performed better. Lastly, it gives us the opportunity to become smarter with our clients.
  • Breaks down how well each creative has done in a campaign.
  • Allows us to see the progress of a campaign through its time live.
  • Can easily be organized to pull the data you're looking for.
  • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
  • Pull data in real time as you can only pull data from the prior day.
  • Video metric would be helpful
Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.
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Moat Analytics Scorecard Summary

About Moat Analytics

Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.
Categories:  Mobile Analytics

Moat Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No