Moat Analytics Reviews

4 Ratings
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Score 8.4 out of 101

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December 02, 2018

MOAT Review

Score 8 out of 10
Vetted Review
Verified User
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Moat Analytics is used primarily as the preferred viewability partner our agency uses for all digital display campaigns. It offers a number of various metrics that we are unable to measure with a third-party ad server. Some of the metrics our agency focuses on include: “In-View Measurable Impressions” and “In-View Impressions”. Capturing and reporting these metrics allows us to see if our digital placements are actually being seen by users. The implementation process for the MOAT pixels for display and video is a very easy process. One issue we do have with MOAT is if the placement isn’t served in the third-party ad server, we are unable to implement the MOAT pixel for anything site served. This may cost additional dollars for ad serving, however, we are able to implement the MOAT pixel and ensure the publishers are keeping up industry benchmarks for viewability.
  • Moat offers a number of granular metrics that you’re not be able to track with 3rd party ad servers.
  • The interface of the platform is relatively easy to navigate and drill campaigns down to the placement level.
  • Moat allows you to completely customize a report in any particular way you’d like to export.
  • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
  • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
  • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint.

If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
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Score 10 out of 10
Vetted Review
Verified User
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Moat Analytics is being used across the business team. We use it to see how campaigns have done/are doing for our clients. It allows us to hone in on interaction and touch rates and compare which ads performed better. Lastly, it gives us the opportunity to become smarter with our clients.
  • Breaks down how well each creative has done in a campaign.
  • Allows us to see the progress of a campaign through its time live.
  • Can easily be organized to pull the data you're looking for.
  • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
  • Pull data in real time as you can only pull data from the prior day.
  • Video metric would be helpful
Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.
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Moat Analytics Scorecard Summary

About Moat Analytics

Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.
Categories:  Mobile Analytics

Moat Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No