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Moat Analytics

Moat Analytics

Overview

What is Moat Analytics?

Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in…

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Recent Reviews

MOAT Review

8 out of 10
December 02, 2018
Incentivized
Moat Analytics is used primarily as the preferred viewability partner our agency uses for all digital display campaigns. It offers a …
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Awards

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Pricing

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Moat Analytics

Moat Analytics

N/A
Unavailable

What is Moat Analytics?

Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Moat Analytics?

Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.

For more information visit https://moat.com/analytics

Moat Analytics Competitors

Moat Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Reviews

(1-2 of 2)
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December 02, 2018

MOAT Review

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Moat Analytics is used primarily as the preferred viewability partner our agency uses for all digital display campaigns. It offers a number of various metrics that we are unable to measure with a third-party ad server. Some of the metrics our agency focuses on include: “In-View Measurable Impressions” and “In-View Impressions”. Capturing and reporting these metrics allows us to see if our digital placements are actually being seen by users. The implementation process for the MOAT pixels for display and video is a very easy process. One issue we do have with MOAT is if the placement isn’t served in the third-party ad server, we are unable to implement the MOAT pixel for anything site served. This may cost additional dollars for ad serving, however, we are able to implement the MOAT pixel and ensure the publishers are keeping up industry benchmarks for viewability.
Pros and Cons
  • Moat offers a number of granular metrics that you’re not be able to track with 3rd party ad servers.
  • The interface of the platform is relatively easy to navigate and drill campaigns down to the placement level.
  • Moat allows you to completely customize a report in any particular way you’d like to export.
  • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
  • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
  • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
Likelihood to Recommend
Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint.

If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
Return on Investment
  • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
  • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
  • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
Alternatives Considered
Moat and IAS seem to be front-runners to measure viewability in the digital media space. Using Moat allows you to measure a number of different metrics but is limited to viewability. IAS offers the same capabilities when it comes to viewability but in addition offers brand safety and ad fraud.
Other Software Used
June 20, 2018

Moat has all the stats!

Verified User
Account Manager in Product Management
Media Production Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Moat Analytics is being used across the business team. We use it to see how campaigns have done/are doing for our clients. It allows us to hone in on interaction and touch rates and compare which ads performed better. Lastly, it gives us the opportunity to become smarter with our clients.
Pros and Cons
  • Breaks down how well each creative has done in a campaign.
  • Allows us to see the progress of a campaign through its time live.
  • Can easily be organized to pull the data you're looking for.
  • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
  • Pull data in real time as you can only pull data from the prior day.
  • Video metric would be helpful
Likelihood to Recommend
Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.
Return on Investment
  • Clients really appreciate the insight we give them on how their ads are performing.
  • We are able to see the gradual progress overtime with how our ads perform.
Alternatives Considered
Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
Other Software Used
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