MoEngage Reviews

3 Ratings
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Score 8.4 out of 100

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April 23, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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MoEngage being a CRM-cum-analytics platform is being used for customer engagement, analytics, and retention campaigns. Depending on the use-case, this is being used by Marketing Team, Growth Team, Tech Team, CXO group, Product Team, etc. This is mostly used by the growth team for setting up user journeys and campaigns.
  • Multi-channel campaign management
  • User journey
  • Analytics
  • Data Insights
  • Attribution
  • Onboarding could be faster
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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July 26, 2019
Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
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The marketing department is using MoEngage for the push notification and email capabilities. MoEngage can help with gathering the personalization data that could help ease the operation of marketing for personalization-related tasks. MoEngage helps in enabling basic capabilities that would have taken a lot of time if it needed to be built by us on our own. The automation bases the schedule on several parts of the push notifications and emails, which also helps us to focus on more important issues and aspects that could help the business grow further.
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
  • More complex use cases cannot be catered
  • MoEngage has bugs that hinder operations
  • Service level is quite bad when escalating issues
  • Scalability is not the best when taking on high growth usage
If you are thinking about starting up push notifications and email initiatives then MoEngage would fit you best but if you are having out of standard use cases, utilizing MoEngage might become one of the major blockages because currently they are not able to cope with the speed of the growth vs. the speed of their own development and fixing the bugs. Would love to see more if possible.
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What is MoEngage?

MoEngage is presented as a Customer Engagement Platform that brings Product Analytics and Marketing Automation under one roof for data-driven engagement.

1. MoEngage Analytics Platform

MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage, to help make informed decisions on their customer engagement and growth strategy.

The key features include: Behavioral Trends, Funnel, Cohorts, Custom Dashboards, Open Analytics.

Marketers and product owners can use insights along with customer attributes like acquisition channel, age, gender, geographical location, etc to create relevant segments. This contextual information helps them engage with their customers in a timely, relevant, and personalized way.

2. MoEngage Marketing Platform

MoEngage Marketing Platform is built to help businesses grow their customer lifetime value by driving onboarding, engagement, retention, and reactivation of abandoned users.

Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.

Key features include: Unified Customer Profile, Segmentation, Campaigns, Flows, Personalized Product/Content Recommendations, User Management

MoEngage also provides AI-based time and content optimization of campaigns, wherein A/B tests are regulated without manual intervention based on real-time engagement.

MoEngage Features

Has featureInsights and action on the same screen - Once you analyze your user data, if you need to engage a segment of users who dropped at one stage of the conversion funnel, for instance, you can start a campaign without going to a new tab/page.
Has featureInsights and action on the same screen - Once you analyze your user data, if you need to engage a segment of users who dropped at one stage of the conversion funnel, for instance, you can start a campaign without going to a new tab/page.
Has featurePredictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits your users into segments like 'Potential Loyalists' and 'About to Sleep', so you can run relevant campaigns to convert them.
Has featureDrag-and-drop Email Builder - Create beautiful emails, without code and leverage our gallery of templates to speed up execution. Save content blocks for quick use in the future.
Has featureCustom Segmentation - Create highly detailed user segments based on user attributes and past behavior to personalize your campaigns at scale. Run analysis on the segments to measure the impact of your engagement efforts.

MoEngage Screenshots

MoEngage Integrations

MoEngage Competitors

CleverTap, Braze, Leanplum, Airship (formerly Urban Airship)

MoEngage Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

MoEngage Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar
Live Chat

MoEngage Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: English