MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.
- $1,000 Required
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
15 people also want pricing
- Tech Details
MoEngage is an insights-led customer engagement platform with users among global consumer brands such as Ally Financial, McAfee, 7-Eleven, Samsung, Flipkart, Domino’s, Nestle, Deutsche Telekom, and Airtel.
-> Omnichannel Engagement
Marketers and product owners can use MoEngage to act on collected insights and engage their customers across mobile and web push notifications, email, social media, messaging channels (such as WhatsApp), website banners, and mobile in-app messages.
-> Customer, Journey, and Campaign Analytics
MoEngage is used by marketers and product owners to map their customers’ journeys, gather insights into their behavior, preferences, and interests on web and mobile platforms, and view them in a single unified profile for each customer.
-> Advanced Segmentation and Personalization
With multiple layers of personalization (attributes, preferences, affinity, behavior, customer journey, and more), marketers and product owners can send relevant communications and build memorable experiences that help retain customers for longer.
-> Accurate Predictions
With proprietary AI and ML algorithms, MoEngage can predict the next steps a customer will take, what the right time is to send them marketing communication, and what the best channel of communication should be for maximum ROI.
-> Unified Messaging Infrastructure for Multichannel Transactional Alerts
MoEngage Inform is an advanced notification infrastructure designed for time-sensitive communications. With its API-first approach, it can be used to create and deliver notifications across multiple channels using a single API. MoEngage Inform simplifies communication processes to ensure the timely and efficient delivery of crucial messages.
- Supported: Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.
- Supported: Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.
- Supported: Drag-and-drop Email Builder - Emails can be created without code using a gallery of templates to speed up execution.
- Supported: Custom Segmentation - Highly detailed user segments based on user attributes and past behavior personalize campaigns at scale.
|Software as a Service (SaaS), Cloud, or Web-Based