Reviews (1-2 of 2)
- Basic use cases of Push Notifcation and Email enablement
- Scheduling certain events with an API, as we have more APIs it's become very useful
- More complex use cases cannot be catered
- MoEngage has bugs that hinder operations
- Service level is quite bad when escalating issues
- Scalability is not the best when taking on high growth usage
MoEngage Scorecard Summary
What is MoEngage?
MoEngage is presented as a Customer Engagement Platform that brings Product Analytics and Marketing Automation under one roof for data-driven engagement.
1. MoEngage Analytics Platform
MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage, to help make informed decisions on their customer engagement and growth strategy.
The key features include: Behavioral Trends, Funnel, Cohorts, Custom Dashboards, Open Analytics.
Marketers and product owners can use insights along with customer attributes like acquisition channel, age, gender, geographical location, etc to create relevant segments. This contextual information helps them engage with their customers in a timely, relevant, and personalized way.
2. MoEngage Marketing Platform
MoEngage Marketing Platform is built to help businesses grow their customer lifetime value by driving onboarding, engagement, retention, and reactivation of abandoned users.
Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.
Key features include: Unified Customer Profile, Segmentation, Campaigns, Flows, Personalized Product/Content Recommendations, User Management
MoEngage also provides AI-based time and content optimization of campaigns, wherein A/B tests are regulated without manual intervention based on real-time engagement.
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Required
MoEngage Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
MoEngage Technical Details