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MoEngage

Score6 out of 10

21 Reviews and Ratings

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What is MoEngage?

MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.

Categories & Use Cases

Media

Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.
Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.

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Reviews

What users are saying about MoEngage.
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High ROI product; good set of features and customer support

Incentivized
Verified User
Vice-President in Marketing (51-200 employees employees)

Pros

  • Multi-channel campaign management
  • User journey
  • Analytics
  • Data Insights

Cons

  • Attribution
  • Onboarding could be faster

Return on Investment

  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.

Alternatives Considered

CleverTap and WebEngage

Other Software Used

WebEngage, Workplace by Facebook, Zoom

Great tool for basic Push Notifications & Email but definitely not recommended for more complex use cases

Incentivized
Verified User
Manager in Corporate (1001-5000 employees employees)

Pros

  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful

Cons

  • More complex use cases cannot be catered
  • MoEngage has bugs that hinder operations
  • Service level is quite bad when escalating issues
  • Scalability is not the best when taking on high growth usage

Return on Investment

  • Enables the team to focus on more events that could generate better results
  • Schedule with APIs allows more scalable operations
  • The bugs tend to block the overall operations from going well

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