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Overview

What is MoEngage?

MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.

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Recent Reviews

TrustRadius Insights

MoEngage has proven to be a valuable solution for various user engagement and marketing campaigns. Users have reported saving time and …
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Pricing

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What is MoEngage?

MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.

Entry-level set up fee?

  • $1,000
    Required
For the latest information on pricing, visithttps://www.moengage.com/pricing/?utm_c…

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is MoEngage?

MoEngage is an insights-led customer engagement platform with users among global consumer brands such as Ally Financial, McAfee, 7-Eleven, Samsung, Flipkart, Domino’s, Nestle, Deutsche Telekom, and Airtel.


***Product Description:


-> Omnichannel Engagement

Marketers and product owners can use MoEngage to act on collected insights and engage their customers across mobile and web push notifications, email, social media, messaging channels (such as WhatsApp), website banners, and mobile in-app messages.


-> Customer, Journey, and Campaign Analytics

MoEngage is used by marketers and product owners to map their customers’ journeys, gather insights into their behavior, preferences, and interests on web and mobile platforms, and view them in a single unified profile for each customer.


-> Advanced Segmentation and Personalization

With multiple layers of personalization (attributes, preferences, affinity, behavior, customer journey, and more), marketers and product owners can send relevant communications and build memorable experiences that help retain customers for longer.


-> Accurate Predictions

With proprietary AI and ML algorithms, MoEngage can predict the next steps a customer will take, what the right time is to send them marketing communication, and what the best channel of communication should be for maximum ROI.


-> Unified Messaging Infrastructure for Multichannel Transactional Alerts

MoEngage Inform is an advanced notification infrastructure designed for time-sensitive communications. With its API-first approach, it can be used to create and deliver notifications across multiple channels using a single API. MoEngage Inform simplifies communication processes to ensure the timely and efficient delivery of crucial messages.

MoEngage Features

  • Supported: Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.
  • Supported: Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.
  • Supported: Drag-and-drop Email Builder - Emails can be created without code using a gallery of templates to speed up execution.
  • Supported: Custom Segmentation - Highly detailed user segments based on user attributes and past behavior personalize campaigns at scale.

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.

MoEngage Video

MoEngage: More Dynamic Customer Engagement

MoEngage Competitors

MoEngage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(19)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

MoEngage has proven to be a valuable solution for various user engagement and marketing campaigns. Users have reported saving time and improving performance by using MoEngage for split tests and other experiments. The platform facilitates seamless customer experience by enabling effective marketing communication and better understanding of app usage behavior. It has enhanced user engagement through personalized messaging, resulting in improved app stickiness and increased usage. With MoEngage, users have resolved the delivery rate issue with push notifications, leading to high delivery rates. The platform has also been effective in engaging customers through notifications and serving as a comprehensive CRM tool for customer communication and management. Proper customer segmentation has been achieved with MoEngage, resulting in increased revenue. Additionally, the product has solved various problems related to data uploading, campaign creation, and providing valuable data for eCommerce and user behavior analysis for optimizing conversion rates. Overall, users have found MoEngage to be easy to use, with great integration capabilities, good support, and excellent reporting and analytics features.

Neat and intuitive user interface: Users have consistently praised the neat and intuitive user interface of MoEngage, with multiple reviewers stating that it is easy to understand and navigate. The clean design and intuitive layout make tasks easier for users.

Powerful segmentation and campaign delivery capabilities: Many users appreciate the powerful segmentation and campaign delivery capabilities of MoEngage. They find it effective in targeting relevant customers, allowing them to create personalized campaigns based on specific customer segments.

Advanced analytics for deep insights into customer behavior: The advanced analytics provided by MoEngage are highly valued by users. They highlight the ability to gain deep insights into customer behavior, which helps them optimize their campaigns and improve customer engagement. The behavior analytics and RFM segmentation features are particularly liked by users.

High Cost: Several users have mentioned that MoEngage is more expensive compared to its competitors. They feel that the product does not provide enough value for the price they pay.

Integration Difficulties: Users have found it difficult to integrate MoEngage with other tools due to low technical support offered. This has caused frustration and hindered their ability to effectively use the product in conjunction with their existing systems.

Complex Campaign Cases: Users have struggled with complex cases when pushing out campaigns, leading to overwhelming experiences. They feel that the process of creating and managing campaigns could be simplified and made more user-friendly.

Users frequently recommend the following for MoEngage:

  • Collaborate closely during onboarding and integration to ensure a smooth implementation and maximize the benefits of the platform.
  • Take advantage of MoEngage's technical capabilities for cross-channel activities in digital marketing, allowing for effective customer engagement across various channels.
  • Appreciate the amazing support team and the continuous evolution of MoEngage's tools, which keep them up-to-date with industry trends.

It is important to note that users suggest MoEngage for quickly solving basic needs, but they advise that more complex problems may require additional time and effort to fully benefit from all its interesting features. Additionally, users recommend improving the speed of the notification sending process.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
MoEngage being a CRM-cum-analytics platform is being used for customer engagement, analytics, and retention campaigns. Depending on the use-case, this is being used by Marketing Team, Growth Team, Tech Team, CXO group, Product Team, etc. This is mostly used by the growth team for setting up user journeys and campaigns.
  • Multi-channel campaign management
  • User journey
  • Analytics
  • Data Insights
  • Attribution
  • Onboarding could be faster
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better.
Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
The marketing department is using MoEngage for the push notification and email capabilities. MoEngage can help with gathering the personalization data that could help ease the operation of marketing for personalization-related tasks. MoEngage helps in enabling basic capabilities that would have taken a lot of time if it needed to be built by us on our own. The automation bases the schedule on several parts of the push notifications and emails, which also helps us to focus on more important issues and aspects that could help the business grow further.
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
  • More complex use cases cannot be catered
  • MoEngage has bugs that hinder operations
  • Service level is quite bad when escalating issues
  • Scalability is not the best when taking on high growth usage
If you are thinking about starting up push notifications and email initiatives then MoEngage would fit you best but if you are having out of standard use cases, utilizing MoEngage might become one of the major blockages because currently they are not able to cope with the speed of the growth vs. the speed of their own development and fixing the bugs. Would love to see more if possible.
  • Enables the team to focus on more events that could generate better results
  • Schedule with APIs allows more scalable operations
  • The bugs tend to block the overall operations from going well
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
30
Usually related to Push Notification & Email and mostly centralized between Marketing & Product Team due to the nature of the communication with the user.
10
Computer science graduate team that could speak in technical terms to quickly resolve and engage with the MoEngage team (that tend to have a slow/slower response)
  • Daily push notifications
  • Purchase confirmed push notification
  • Certain segmented user push notifications
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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