MoEngage Reviews

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Score 7.9 out of 100

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About MoEngage

MoEngage is presented as a Customer Engagement Platform that brings Product Analytics and Marketing Automation under one roof for data-driven engagement.

1. MoEngage Analytics Platform

MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage, to help make informed decisions on their customer engagement and growth strategy.

The key features include: Behavioral Trends, Funnel, Cohorts, Custom Dashboards, Open Analytics.

Marketers and product owners can use insights along with customer attributes like acquisition channel, age, gender, geographical location, etc to create relevant segments. This contextual information helps them engage with their customers in a timely, relevant, and personalized way.

2. MoEngage Marketing Platform

MoEngage Marketing Platform is built to help businesses grow their customer lifetime value by driving onboarding, engagement, retention, and reactivation of abandoned users.

Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.

Key features include: Unified Customer Profile, Segmentation, Campaigns, Flows, Personalized Product/Content Recommendations, User Management

MoEngage also provides AI-based time and content optimization of campaigns, wherein A/B tests are regulated without manual intervention based on real-time engagement.


MoEngage Features

Has featureInsights and action on the same screen - Once you analyze your user data, if you need to engage a segment of users who dropped at one stage of the conversion funnel, for instance, you can start a campaign without going to a new tab/page.
Has featureInsights and action on the same screen - Once you analyze your user data, if you need to engage a segment of users who dropped at one stage of the conversion funnel, for instance, you can start a campaign without going to a new tab/page.
Has featurePredictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits your users into segments like 'Potential Loyalists' and 'About to Sleep', so you can run relevant campaigns to convert them.
Has featureDrag-and-drop Email Builder - Create beautiful emails, without code and leverage our gallery of templates to speed up execution. Save content blocks for quick use in the future.
Has featureCustom Segmentation - Create highly detailed user segments based on user attributes and past behavior to personalize your campaigns at scale. Run analysis on the segments to measure the impact of your engagement efforts.

MoEngage Screenshots

MoEngage Integrations

MoEngage Competitors

CleverTap, Braze, Leanplum, Airship (formerly Urban Airship)

MoEngage Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

MoEngage Support Options

 Free VersionPaid Version
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone
Live Chat

MoEngage Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: English