Name: Momentum Data
Author: Momentum Data

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Continuous Integration

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Demand Planning

Emissions Management

Knowledge Management

Online Notary

Payment Facilitation

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

App Development

Cloud Storage

Data Center Backup

Data Center Networking

Data Center Outsourcing (Canada)

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Enterprise Printing

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Mobile Data Security

Network Performance Monitoring

Secure Access Control

Service Virtualization

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Creative Management

Ecommerce Personalization

Email Marketing

Market Research

Marketing Automation

Marketing Resource Management

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Point of Sale

Predictive Sales Analytics

Sales Consulting

Sales Dialer

Sales Incentive Compensation Management

Sales Training

Sales

Virtualization Security

Security

Financial Services CRM

Hospital Management

Medical Office EMR & EHR

Revenue Cycle Management (RCM)

Shipping

eDiscovery

Vertical-Specific

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Momentum Data is a software solution designed to assist B2B marketing and sales teams in driving demand and increasing revenue within target accounts. According to the vendor, this product caters to enterprise marketing and sales professionals worldwide, with a customer base of over 5,000 trusted users. Various industries, including manufacturing, financial services, information technology, logistics, and software, reportedly rely on Momentum Data for its features, which include:

**CRM Data Quality Management**: According to the vendor, users can clean up and enhance their CRM system by removing outdated, incorrect, or incomplete records. The product also claims to enrich entries with missing data points. The vendor states that AI-powered "fuzzy logic" is utilized to effectively identify and process duplicate or redundant records. Additionally, the Momentum Company Intelligence Database is said to aid in allocating contacts to the appropriate companies.

**Sales Intelligence**: The vendor claims that Momentum Data enables users to identify and analyze relevant accounts within their target market. Real-time sales signals can reportedly be monitored, and firmographics can be accessed to segment potential clients based on location, industry, revenues, and size. The product also claims to provide technographics, offering sales-relevant information about technology usage in target accounts.

**Marketing & Sales Automation**: According to the vendor, Momentum Data allows users to automate sales and marketing processes, reducing repetitive and time-consuming tasks. The product claims to ensure alignment between sales and marketing teams, offering features such as email workflows, demand generation campaigns, and webinar workflows. The vendor also states that marketing data can be tracked and analyzed for insights and optimization.

**Account-Based Marketing**: The vendor claims that Momentum Data enables users to systematically target valuable accounts. The product reportedly helps engage the right decision-makers through multiple B2B marketing channels. According to the vendor, users can gain insights into decision-makers and hierarchical relationships within important accounts. Additionally, the product claims to facilitate GDPR compliance audits to ensure adherence to data protection regulations.

**Social Selling**: According to the vendor, Momentum Data aims to maximize the potential of social selling by integrating LinkedIn into daily sales processes. The product claims to allow users to connect social media with their CRM system, expanding their audience within a specific industry or subject.

**Analytics**: The vendor states that Momentum Data helps users make the most out of data gathered by their sales and marketing teams. The product claims to provide insights that offer a competitive edge. Web analytics are reportedly available to track and analyze website performance, while CRM analytics aim to provide a comprehensive overview of sales data.

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Customer Voice

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Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.

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Momentum Data

Intent data providers collect data indicating buyer intent.  By analyzing this data, intent data providers can supply high-quality leads for customers that are ready to buy.  Intent data tools collect information from a wide array of second and third-party resources.  This data is a valuable tool for lead generation, churn prevention, competitive intelligence and industry bookmarking.  Intent data software also integrates with CRM tools, as well as marketing and sales software to provide the best possible business insights.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

Web Personalization

Multi-touch, cross-channel campaigns that are personalized to engage with individual customers.

Content Syndication

Re-publishing  of free or licensed content from third-party sites.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Buyer journey tracking

Scoring and modeling feature used to identify where buyers are in the buying cycle, helping to mitigate churn risk for current customers.

Revenue forecasts

Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.

Audience segmentation

Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.

Conversion optimization

Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Industry information

Information about industries and markets is available and high quality.

Platform Integration Features

Platform integrations that may be offered by vendors.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

Customer Feedback (VoC)

Customer Feedback or Voice of Customer (VoC) integrations collect feedback from customers through questionnaires, forms, polls, or surveys.

ABM Integration

Tools used for targeted account selling, with personalized marketing and sales efforts for strategic accounts to identify the best potential customers.

Sales Intelligence Integration

Tools used to generate leads, track prospect interactions, and aggregate sales data.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Overview

What is Momentum Data?