Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Video
Monetate Integrations
- Google Analytics
- Adobe Analytics
- Intershop Commerce Suite
- Tealium AudienceStream now Customer Data Hub
- HCL Commerce Cloud
- SAP Commerce Cloud
- Oracle DMP
- now part of Oracle CX Marketing
- Magento Commerce Cloud (formerly Magento)
- Web Analytics Platforms
- Demandware
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.1Monetate Ease of Use
- 7.8Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
November 10, 2021
Monetate Review from Director of E-Commerce
Score 10 out of 10
Vetted Review
Verified User
Monetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.
- Monetate used to do things well.. times have changed.
- Continuous improvement in predictive analytics.
- Higher conversion rates on desktop and mobile sites since implementation.
- Faster implementation of changes to the site..reducing the burn of developer hours.
- Higher average order values.
4
E-Commerce merchandising and marketing
4
We use an external company to provide platform support. A developer who understands tag management is required. Beyond the technical support, the team of business users is all that is required. They must have a business curiosity and interest in improving UX to ask questions which could be the basis for tests.
- Targeting marketing and merchandising content and promotional messaging based on behavior and demo
- Addressing issues that would normally require IT/solution support engineers
- Increase average order values via product recommendations
- Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion.
- I am consistently surprised how the team turns to Monetate as quasi CMS.
- We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.
No
- Price
- Product Usability
- Product Reputation
- Vendor Reputation
My biggest concern was the the product would sit on the shelf and go unused. So the UI got a lot of attention in the evaluation. Moreover, since we have a small organization, we discussed the processes that would be needed to make sure the users would be set up for success and were not intimidated by the technology.
No changes
- Professional services company
Fluid
Yes
We implemented for desktop first, then mobile and email
Change management was a big part of the implementation and was well-handled
Do not underestimate the time it takes to get people comfortable with a culture of testing. Not just users but also senior management. Develop a process for getting the stakeholders on board and communicate the results of tests and campaigns often.
- Product image feed to the Monetate visual search tool was not working properly at launch
Yes
Our team is small, so the users cannot dedicate themselves as much to testing and targeting or setting up more complex campaigns. Therefore, we need to rely more heavily on Monetate's support.
Yes
Yes
We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.
- Testing: the who, what when, why UI is very intuitive.
- Creating campaigns as CMS overrides is almost too easy.
- We still have not integrated our CRM data into Monetate.
January 15, 2019
Monetate Review
Monetate is used by a marketing department, specifically by a web marketing team. We use Monetate to test our design strategies via its testing platform and by checking its live analytics and results from it. Depending on the result, we will then make a decision to permanently implement the design onto the site itself or to drop the idea if it fails.
- Dynamic test to let users test several different ideas at the same time while dynamically distributing traffic to the highest ROI.
- Live analytics to show us where the test is at and to easily compare the experiment with original (control).
- Faster development job is done when requested.
- I know the company has been undergoing a change but staff has changed so often that our personalized staff has changed numerous times.
- We were able to make sure of the "working" ideas which actually brings customers.
- Our changes to the site has become more risk-free now.
2
conducting A/B testings on mobile and desktop
2
HTML/CSS/javascript skills
- usability testing
- conversion rate optimization
- testing analysis
- creating 3 mini cta buttons on the top of the main page
- changing the layout of the action page
- changing the banner ad styles
- layout
- conversion rate
- style variations
September 02, 2015
Monetate is a great tool for outside of the box web-thinking
Score 7 out of 10
Vetted Review
Verified User
We utilize the power of the Monetate platform to add/remove elements on our web site in a quick and easy fashion and leverage the testing capabilities to A/B test site changes globally before rolling them out "officially".
- The ease of setting up actions to add new content or remove existing content from the web site is very streamlined and even non-coders on our team can do so with ease and little difficulty.
- With the power of A/B testing on virtually anything we post to the site with Monetate we can gauge user response and acceptance and target the "better" CTR on specific designs. This expedites the creation of future designs as we know what works--and what doesn't.
- Running concurrent campaigns throughout the site is simple as you can easily pause and edit anything running on the site with little interruption to the flow of the existing site.
- The action builder interface has come a long way, but there are times when it feels intrusive. The top nav bar that is shown should be resizable to the user specifications... not on the standard sizes that Monetate dictates.
- Sharing tests with others is quite easy, however, a test should be made available to "test" automatically rather than having to build a specific link. Users should be able to set a target location and allow others to see it as part ot the set up process and that "share link" should be automatically generated upon "completion" of building a campaign. Having to click elsewhere and build a link foolish as it is nearly always a "next step".
- I am unable to answer this "ROI" question as it is not part of my job description as a developer.
Marketing, Design and development are the three main areas of the organization that utilize Monetate. The social media team also uses the software, as does a few of the email marketing team members. The primary focus is with the marketing team though, with nearly half of our monetate users within that department.
We have an individual who is knowledgeable in development that helps with setting up actions an campaigns. There is another individual with analytic and testing knowledge that helps with following the CTA and conversions. There is also a key person who handles all of the preparations to set up the web site for our seasonal design changes using monetate.
- Segmentation of personalized experiences
- "Band-aid" repair on site glitches
- A/B testing of new experiences to gauge interest/effectiveness
- It has replaced our CMS for placing banners onto our web site
- More robust use of the personalization tools to create a 1-to-1 experience with our customer
September 02, 2015
Great Personalization Tool
Score 9 out of 10
Vetted Review
Verified User
Monetate is a great tool to deliver personalized content to the customers where customers are seeing real time personalization fitting to their behavior. It's also great to do AB testing with Monetate as the customers are easily segmented and presented with different testing content. It provides a quick solution for site owners to dynamically insert content without having advanced technical background.
- Capture customers' behavior real time.
- Easy to use UI.
- There are endless combination of targeting variables to utilize.
- Faster turnaround time for special targeting variable request.
- Deliver new features for the UI at the time they promised.
- The company is able to utilize Monetate to really push out last minute urgent requests as there is absolutely no delay in term of pushing the content live to the site.
4
Marketing - Daily promotions
Content - Testing different content to see how customers react
UI - overall appealness of the site
Content - Testing different content to see how customers react
UI - overall appealness of the site
6
intermediary to advance coding background
- AB Testing
- Holiday Promotions
- Create new placements on the fly
- work with a 3rd party verification service and deploy the code through Monetate
- Injecting cookies to mark customers and target them afterward
- incorporate real time data to serve our customers personalized promotions
No
- Existing Relationship with the Vendor
- Analyst Reports
exiting relationship with Monetate is excellent. Monetate has been collecting valuable data of our customers for quiet some time now which allow advance targeting.