Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands. Review from Director of E-CommerceMonetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.,The UI is intuitive. With very little training team members start using the tools. It is versatile - a testing, targeting, a second CMS, and recommendation engine which can be used virtually anywhere on the site. It is light. Integration is fast and does not slow down site speed. We even use Monetate to test certain 3P functionality, integrating through Monetate and testing the application to validate impact on site KPI rather than just integrating the 3P directly into the platform. Client Services team very proactive in helping our team identify opportunities and get quick results. Also very responsive when we need to use Monetate to quickly address issues affecting the business.,Continuous improvement in predictive analytics.,10,Higher conversion rates on desktop and mobile sites since implementation. Faster implementation of changes to the site..reducing the burn of developer hours. Higher average order values.,Adobe Target, MyBuys and Certona,4,4,Targeting marketing and merchandising content and promotional messaging based on behavior and demo Addressing issues that would normally require IT/solution support engineers Increase average order values via product recommendations,Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion. I am consistently surprised how the team turns to Monetate as quasi CMS.,We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.,9,No,Price Product Usability Product Reputation Vendor Reputation,No changes,Professional services company,Yes,Change management was a big part of the implementation and was well-handled,Product image feed to the Monetate visual search tool was not working properly at launch,9,Yes,9,Yes,We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.,Testing: the who, what when, why UI is very intuitive. Creating campaigns as CMS overrides is almost too easy.,We still have not integrated our CRM data into Monetate.,9Monetate delivers personalized experiences to your customers, across channels and devices.Monetate's platform is used to define customer segments, create actions, and run A/B tests for improving user experiences and conversions across multiple devices and channels.,Creating campaigns is as simple as click and point. No coding experience required. Building customer segments based on used behavior. Managing campaigns in real time. Analytics and actionable insights provided for each campaign.,Integrating data insights from other platforms.,10,Increased email signups with the overlay email collect. Increased mobile conversions by 8x. Increased site conversion rate by 25%.,BlueConic,2,10,10Monetate was a revelation to our company.Monetate is able to pull geographical data, and drill down to send the right message to our customers. For example,the tool helped us segment so that we could send banners ads based on IP Address. Since we were product driven, we would send ads with jackets, winter hats, etc to cold weather areas and the reverse to the other side.,I liked it and never had any issues.,9,We found that 90% of tests we ran were successful. For the 10% that were not successful, we saved 10% of our project dollars because we did not need to hard code just to see it didn't work.,100,It is used to do A/B Testing on all of our websites. I would test things like cart optimization, banner ads, product overlays, etc. For example we tested on a Diecast for NASCAR having an overlay that said "Autographed" versus the other half just finding out based on the product title. Based on testing results, we also changed the cart to be pink when a product was in the cart compared to the color not changing no matter whether a product was in cart or not.,10,,Implemented in-house,10,In-person training,10,Yes,10,10,10,10
122 Ratings
Score 8.6 out of 101
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122 Ratings
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Score 8.6 out of 101

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About Monetate

Monetate is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.

The Monetate platform is open, designed to work seamlessly across the user's marketing stack. Monetate is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization at scale.

Monetate Features

Has featureTesting
Has featureSegmentation
Has featureMachine Learning
Has featureData Integration
Has featureAPIs

Monetate Integrations

Google Analytics, Adobe Analytics, Intershop Commerce Suite, Tealium AudienceStream, SAP Commerce Cloud (formerly SAP Hybris), Magento Commerce Cloud (formerly Magento), Oracle DMP (Bluekai), Web Analytics Platforms, Demandware, IBM WebSphere Commerce, NeuStar PageAdvisor

Monetate Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Monetate Support Options

 Free VersionPaid Version
Video Tutorials / Webinar

Monetate Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English