TrustRadius
Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands.https://media.trustradius.com/product-logos/my/al/NDGACW4U8LT0.JPEGDon't assume. A/B test and Make decisions based on dataWe are using Monetate within the E-commerce team to improve the overall user experience and build a business case with actual numbers. We also use it to better understand our customers and optimize their journey online.,Training Account support Ease of use DIY tests,Exit feedback tool. Clarification on the KPIs tracked on each experience. Impact of results of experiences ran simultaneously on the same pages. Social proof options.,8,Improve UX. Be more reactive and support trade. Build a business case with real data. Liaise with different departments and countries & share findings.,8,10,7Monetate loverMonetate is being used across the marketing department throughout all brands. The system is mainly used for testing customer struggles and to help improve site KPIs. Along with Marketing trading banners and campaigns. Through the use of Monetate, we are able to personalize customer journeys with behavior targeting and data-sets.,Monetate cookie provides behavior's targets, and allows the business to provide a more relevant journey. The system is very user-friendly, meaning training someone new is quick and effective. Monetate support is always very helpful, and the account managers are keen to keep it up to date.,A Monetate app would be great, as the mobile site is extremely hard to use. Matching the business product feed with the Monetate data has proven to be difficult. Targeting a whole categories PDP is very hard to do with Monetate, unless you have time to find the whole categories of product codes. Providing more Monetate training.,8,A positive impact on bounce rates. A positive impact on Conversion rates. Positive support for online growth.,8,8,8Easy tool for a beginner in the industryMonetate is being used to display promotional content across the site through personalization to different user segments. It is also used to create tests that will optimize the user journey, both blanket tests and more segment-based testing, with future plans to use the individual fit tests.,Easy to use. Tests are easily customizable within the tool, through the html, css, and js boxes. An excellent support system, either through Monetate support or through our contact with the account managers.,The analytics is known to be 5% invalid when compared to GA, especially monetary measurements. Provide more in-depth analysis for tests. The AI tool should be able to better recognize smaller differences.,9,Good increase in conversion rate on specific tests. Good increase on "add to bag" for specific tests. Good decrease of our bounce rate.,10,10,9Overall great experience with MonetateMonetate is being used by the eCommerce team. We mainly use it to A/B test various parts of our website to help us decide if these changes should be permanently made to the website. This is because website changes will require an additional resource (which is outsourced) and has a long turnaround time.,Really strong account service team who are very knowledgeable, insightful and quick to respond. Platform is easy to use. Experiences can be created internally once you have received training.,Still not 100% across the analytics/reporting component Would be great if we had a local team, given the differences in time zones,9,We are unable to provide any hard numbers as this is confidential.,9,10,9Very good tool overallMonetate is being used by our web team to conduct A/B testing and personalize the website for specific user segments. We also use it to be reactive with customer messaging.,Ability to get experiences immediately online. Ability to compare multiple metrics for A/B testing. Ability to duplicate experiences.,Custom events are not easy to use and don't get copied while duplicating experiences. When opening different experiences/actions in different tabs, all tabs switch to the same action/experience Impossible to track custom event on added element (added through Test version) with Inspector before experience is actually live. Differences between experience types (Majority fit vs standard A/B etc is not very clear in the interface. Inexperienced users sometimes choose the wrong experience type as a consequence. Bounce rate sounds sometimes incorrect. The experiment has a bigger bounce rate 90% of the time. Lack metrics such as Exit rates and Median order value.,9,Monetate helps us prioritize developments and build development cases with numbers.,7,9,8Monetate Makes MoneyMonetate is used to run campaigns/promotions and AB tests on our site. In addition, we look at the analytics behind each of these things and gather data on how to improve our strategies for future campaigns and tests.,AB Testing: ease of use & ability to access metrics/analytics Campaigns/Promotions: preview mode is especially helpful in identifying exactly what will show up,Customer segmentation functionality would be great in identifying the different types of customers we have Other ways to organize/gather data to identify different perspectives,8,Having improved analytics helps inform on making better business decisions,9,9,9Monetate ReviewWe use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will help us increase traffic on the site, how many users complete a goal and also decrease the bounce rate of users.,Targeting. We get to target different branches across the UK and also we can target users whether they are logged in or not. Quick Win. Changing something as a reactive response is super easy with Monetate and saves us going into our CMS. Analytics. We can see our each of our events perform.,In my opinion, the only thing I would change is finding the right blog/help guide to use.,10,Positive - it has increased our traffic to certain pages. Positive - Internal colleagues across the business love the tailored experiences.,8,10,9Getting the job done with MonetateIt's being used by several different marketing departments—our e-commerce store, our live event marketing team, our subscription service marketing team, and our general marketing team. It's also used by our product/dev teams to make changes to the site without having to do a development release.,Ability to AB test very easily. Very flexible/customizable lightbox tool. Easy to target specific users by uploading datasets.,Lightboxes that adjust for desktop vs. mobile experiences. Easier integration with custom analytics we use internally.,8,Increased conversion rates due to successful AB tests. Reduced churn due to successful AB tests. Increased shop sales due to lightboxes.,8,8,6Monetate the powertoolSite optimizing across mobile app and web app. Personalizing experiences for customers, creating 1 to 1 journeys.,Quick front end changes Traffic throttling Personalized journeys,Making the server side easier to obtain Not made for complex dev Sometimes UI can be clunky,9,Better conversion Less bounce Better ATB,6,7,9Monetate Review from Director of E-CommerceMonetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.,The UI is intuitive. With very little training team members start using the tools. It is versatile - a testing, targeting, a second CMS, and recommendation engine which can be used virtually anywhere on the site. It is light. Integration is fast and does not slow down site speed. We even use Monetate to test certain 3P functionality, integrating through Monetate and testing the application to validate impact on site KPI rather than just integrating the 3P directly into the platform. Client Services team very proactive in helping our team identify opportunities and get quick results. Also very responsive when we need to use Monetate to quickly address issues affecting the business.,Continuous improvement in predictive analytics.,10,Higher conversion rates on desktop and mobile sites since implementation. Faster implementation of changes to the site..reducing the burn of developer hours. Higher average order values.,Adobe Target, MyBuys and Certona,4,4,Targeting marketing and merchandising content and promotional messaging based on behavior and demo Addressing issues that would normally require IT/solution support engineers Increase average order values via product recommendations,Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion. I am consistently surprised how the team turns to Monetate as quasi CMS.,We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.,9,No,Price Product Usability Product Reputation Vendor Reputation,No changes,Professional services company,Yes,Change management was a big part of the implementation and was well-handled,Product image feed to the Monetate visual search tool was not working properly at launch,9,Yes,9,Yes,We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.,Testing: the who, what when, why UI is very intuitive. Creating campaigns as CMS overrides is almost too easy.,We still have not integrated our CRM data into Monetate.,9Why we selected Monetate as our testing and targeting vendor.We use Monetate for onsite testing and personalization - from very simple a/b content tests to very advanced functionality tests. Occasionally we use it to push content or features quickly when our IT group is backlogged. It is a very robust and yet simple tool for us.,Monetate's testing tool is extremely user friendly, reliable and robust. The tool itself allows us to test content and functionality in 2-4 weeks where it would normally take months for our IT team to prioritize and build. Monetate's service is above and beyond. They assign each client a very knowledgeable and helpful client success manager who speaks with us weekly and answers emails daily when we have questions. They are proactive about testing suggestions and ideas and are extremely quick to respond to questions.,I truly have no areas for improvement for Monetate.,10,We have improved conversion, average order size and revenue per session with tests we have run with Monetate. We have also reduced unnecessary labor costs by testing and phasing out processes that are not revenue generating.,Adobe Target,No,10,Yes,Monetate provides exceptional support all the time. Compared to other vendors who require you to email a general support alias and work out of a general queue for support questions, Monetate is heads and tails above other vendors. They generally step in to help us build complex tests but regularly offer to build simple ones for us to take the burden off our hands. Monetate's support is excellent.Monetate- Value Your Work With a Dollar FigureWe are using Monetate for testing new things on the site (simple creative, CTAs, merchandising ideas, promotions) and we also use it for serving content and site elements that might take our IT department longer to implement.,Targeting and segmentation- for those that don't have sophisticated content management systems and for those hoping to better personalize their site. Showing incremental lift/decrease- for things like promotions and other site enhancements, Monetate does a great job of giving an incremental dollar figure to things that top level executives are going to want to see. Ease of use- the UI is incredibly user-friendly and Action Builder is a great asset for people who aren't as adept with coding and such.,Being quicker to release new features after they are announced. We often wait a year to gain access to features we are excited to use after they are announced. Being quicker to build out actions around the holiday shopping season. In terms of client support, we find that we have to sometimes remind our client service members about tests and other things discussed on update calls. A consistent follow up status email after each call or some other method of keeping track of things going on would be most helpful.,8,Able to test whether we need to offer Free Shipping to all customers and evaluate the impact that has on margin and the bottom line. Able to launch certain site elements before IT is able to execute them.,3,8,8Monetate was a revelation to our company.Monetate is able to pull geographical data, and drill down to send the right message to our customers. For example,the tool helped us segment so that we could send banners ads based on IP Address. Since we were product driven, we would send ads with jackets, winter hats, etc to cold weather areas and the reverse to the other side.,I liked it and never had any issues.,9,We found that 90% of tests we ran were successful. For the 10% that were not successful, we saved 10% of our project dollars because we did not need to hard code just to see it didn't work.,100,It is used to do A/B Testing on all of our websites. I would test things like cart optimization, banner ads, product overlays, etc. For example we tested on a Diecast for NASCAR having an overlay that said "Autographed" versus the other half just finding out based on the product title. Based on testing results, we also changed the cart to be pink when a product was in the cart compared to the color not changing no matter whether a product was in cart or not.,10,,Implemented in-house,10,In-person training,10,Yes,10,10,10,10Customer Favorite - Monetate!!We use Monetate for testing and customization of our desktop and mobile websites. It addresses problems such as customer segmentation for site experience and messaging; providing more relevant products to specific buyers; helping to identify best actions based on multi variant testing; allows us to geo-target, etc. We also heavily rely on the tool to help workaround lengthy development times and costs. We are able to utilize the Monetate tool to do things such as mimic the experience of desktop site on our mobile site; add mobile optimized content/landing pages and product endcaps - which would take much longer to accomplish without Monetate. Just starting to use email tool - currently geo targeting to help drive to closest stores and will use to test promo language.,Tool is very intuitive - easy to use right out of the box. Users can create tests starting day 1 AND it is so easy to build upon existing campaigns..feels like a limitless amount of things you can accomplish right away. Analytics - again straightforward design - easy to access and take away learnings. For example - when we tested abandoned cart messaging (adding links to customer service, etc) with no offer - saw 22% increase in add to cart and 9% decline in bounce rate. Can utilize the Monetate summary dashboard or look at data directly. Support team - consistent knowledgeable members who make the effort to understand client end goals - then help develop action/strategy plan to accomplish AND help execute. Whether providing / assisting with training to helping to troubleshoot to building in-house. Always accessible - whenever i've had a question/issue!,Engage email program isn't managed the same way as Merchandiser. While our team helped get us up and running with the tool and provided support in initial programs to test, we have to go through Monetate Support for additional help. Wish it was all in one place/one team. As a small brand that is part of a larger corporation where other brands also use Monetate...think it's a good decision recently implemented to re-organize so that there is a team/acct lead for the corporation. There are a lot of good learnings that we needed someone to facilitate sharing across the different brands. It took a while to implement - but a good improvement.,10,Increased conversion - positive impact. For example - the use of behavioral endcaps on HP and in cart lead to increases in overall conversion rate Increased efficiency - positive impact. Able to make changes quickly in order to support segmented messaging or user experiences. We schedule mutiple homepages across devices and updates take minutes (for example). Increased omnichannel experience - positive impact. Able to get content on mobile site vs redirecting to desktop (poor user experience) by using Monetate.,9,No,Friday evening - reached out because I couldn't see a banner that was only to be visible to a specific portion of the traffic. I thought I was screwed - reached out to my rep - literally with an "Are you there?" message because I was sure I wouldn't get an answer....he responded right away - and while he didn't have an immediate answer...promised that he would keep working on it till he figured out the problem - and he did! I got a confirmation email later that evening that it was resolved and screenshot showing it worked correctly. Now that's customer service!,Building campaigns/experiences Seeing impact of campaigns using analytics dashboard Scheduling content (like multiple campaigns over Black Friday!),Sometimes Preview doesn't work as I expect it to. This was a challenging question as the tool is really very easy to use...this has just been one area that I've had to reach out for assistance to ensure campaign is working because I can't see. More driven by user knowledge than the tool.,Yes, but I don't use it,9Monetate - ReviewWe have used Monetate to understand who our customer is. Once we know that, we can use it to identify what their intent is. Personalization is a term being thrown around a lot all over the Internet, but it is really being put to use by Monetate. We can change many things on our sites based on who our customer is, or what they are interested in. I currently use Monetate on most of our web properties, and plan on expanding. Being able to personalize the sites has helped us differentiate our sites from each other, although we still have a long way to go.,I have really enjoyed finding out who our customer is by using Live Audience. To me, it is the closest thing to the Marketing Holy Grail that I have seen. Knowing that much information about our customers is going to be invaluable. The analytical aspect of the Test Lab has helped us make improvements across our organization. The ability to show conversion rates, revenue increases and Add to Cart rates have helped us move the needle on change. I have been impressed with the communication from Monetate. Our Client Success team is always available for questions and help. Many times contacting vendors can be very hard, but Monetate understands what we are trying to do, and knows that sometimes time is an issue. They are always eager to help, and never rude or complaining.,I would love to see more detailed analytics. They are releasing some new analytics in the future, so this may not be relevant for long.,9,Monetate has made us much more agile. We can respond to trends, new promotions and customers much faster than we used to. One negative is that Monetate has become the go to tool when something needs done on the site. Sometimes it isn't done to test anything, but just to fix something or to put something out on the website.,,9,8
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Monetate
122 Ratings
Score 8.6 out of 101
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Monetate Reviews

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Monetate
122 Ratings
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Score 8.6 out of 101

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Score 9 out of 10
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Support

10
Excellent support - this is where Monetate excels. Great onboarding and organisation from the very start. Training provided was also really well done and Monetate accommodated to a time that suits us, even though we are in different timezones. Whilst communication has decreased as we know the platform more and can create experiences ourselves, support is still available and they are quick to reply.
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Score 8 out of 10
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Support

9
We often send questions to the Monetate support team and they are quick to provide feedback to the issue They are helpful and offer solutions to the problems at hand..
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May 23, 2019

Monetate Review

Score 10 out of 10
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Support

10
Amazing... I work with Gary Thompson and on a day to day basis he assists me in what we are looking to achieve with the tool. When we are stuck or want some guidance he is quick to set a call to talk through this and discuss the potential outcome, whether we can can achieve what we want on the phone or whether he thinks it needs to go to the dev team.
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Score 8 out of 10
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Support

8
Good account reps and a responsive support team for general tickets. They may not code experiences for you, but they'll point you in the right direction and help you find the information you're looking for.
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Score 10 out of 10
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Support

10
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
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Score 10 out of 10
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Support

9
I give this a 9 because I've never had to actually contact the technical support team. My daily business management team has been able to assist and resolve any issues I've encountered. What especially endears them to me - is that the few times I've had emergencies and couldn't figure out why something wasn't working - account reps have ALWAYS responded right away and helped me figure it out. Whether it's been a Friday evening when everyone is leaving the office or over the weekend (which shouldn't be an expectation but they've always been there). Running a website that is on 24/7 - this counts big time.
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April 09, 2015

Monetate - Review

Score 9 out of 10
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Support

8
Monetate has two ways to contact them for support. Either the account point person or the support team itself. Either way was fast and the support team was able to identify and fix the issue (if the issue was on their end). Many times the issues were not on their end, but they were always able to identify what changed on our sites that we were unaware of, and to recommend a fix. This enabled us to go to IT to get the issue resolved.
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About Monetate

Monetate is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.

The Monetate platform is open, designed to work seamlessly across the user's marketing stack. Monetate is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization at scale.

Monetate Features

Has featureTesting
Has featureSegmentation
Has featureMachine Learning
Has featureData Integration
Has featureAPIs

Monetate Integrations

Google Analytics, Adobe Analytics, Intershop Commerce Suite, Tealium AudienceStream, SAP Commerce Cloud (formerly SAP Hybris), Magento Commerce Cloud (formerly Magento), Oracle DMP (Bluekai), Web Analytics Platforms, Demandware, IBM WebSphere Commerce, NeuStar PageAdvisor

Monetate Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Monetate Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
Phone

Monetate Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English