Monitor Backlinks is used by our company to monitor any link activity that we do not want happening on our site. Unfortunately, in current times, there are bots, competitors and just overall, low-quality sites that link to high ranking domains. For this reason, we thought it was important to have such a tool to track backlink activity. Furthermore, Monitor Backlinks allows us to analyze the quality of each link and domain and quickly report it to Google Webmaster Tools to disavow links if necessary. It is also a nice tool to see all the good mentions that you get across the web as it picks up all activity.