Name: MonitorBase
Price: 99 USD
Author: MonitorBase

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MonitorBase is a borrower retention system specifically designed for mortgage origination. According to the vendor, it is a tool that aims to help mortgage lenders, loan officers, mortgage brokers, mortgage divisions of financial institutions, and mortgage originators retain borrowers effectively. MonitorBase offers various features that assist professionals in the mortgage industry.

## Key Features

**Borrower Retention Alerts**: MonitorBase provides borrower retention alerts, including Inquiry Alerts, Credit Migration Alerts, Pre-Mover Alerts, and Predictive Scenarios. These alerts are meant to help mortgage professionals identify potential leads, track credit score improvements, and stay informed about contacts who are actively shopping for a mortgage or planning to move.

**Predictive Marketing**: MonitorBase offers a feature that automates lead generation through predictive marketing. According to the vendor, this feature identifies prospects who exhibit in-the-market behavior, such as first-time homebuyers, contacts with significant equity, or those interested in rate reduction, cash-out, debt consolidation, and more. It aims to enable teams to build relationships with prospects and gain deeper insights into their target audience.

**SoftPull**: MonitorBase provides an instant credit check service called SoftPull. According to the vendor, this service allows mortgage professionals to pre-qualify clients within seconds without affecting their credit score. Clients receive instant notifications with their credit report and score, which they can share with their agent in real-time. SoftPull is positioned as a cost-effective and efficient way to perform credit checks.

**Integrations**: MonitorBase seamlessly integrates with existing Customer Relationship Management (CRM), Loan Origination System (LOS), and other technologies. It supports popular CRMs and offers direct posting and integrations through Zapier. According to the vendor, this feature provides flexibility and control over user roles and access levels, while securely storing data and campaigns within the MonitorBase portal.

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What is MonitorBase?