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Moovweb XDN

Score8.7 out of 10

8 Reviews and Ratings

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What is Moovweb XDN?

Moovweb is a mobile development platform.

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What users are saying about Moovweb XDN.
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Moovweb for mobile is a smart choice

Incentivized
Elaine SheltonView profile
eCommerce Site Manager in Marketing at Carolina Biological Supply Company (201-500 employees employees)

Pros

  • Moovweb takes the time to really understand your needs and challenges and is willing to work with and address them. They are partners during and AFTER implementation.
  • Moovweb and their implementation partner 64Labs has a fantastic response time and work ethic. They really will do what it takes.
  • Moovweb takes the time to share their product road map with customers.

Cons

  • There is not anything specific I would like to see done differently.

Return on Investment

  • Traffic to our site using mobile device is up 46% since our implementation.
  • Orders being placed using mobile device is up 36% since our implementation.
  • Revenue coming from mobile i sup 28% since our implementation.

Moovweb is flexible, powerful, reliable and cost-effective

John Duncan
Co Founder, CEO in Customer Service at 64labs (1-10 employees employees)

Pros

  • Quick to implement. You don't have to reengineer things to get your desktop content and transform it for whatever you need to do with it (mobile, apps, tablet, instore). You don;t have to get IT involved til the end if you don;t want to.
  • Flexible: We build sites using Moovweb but we can often hand them over for maintenance to internal teams. So you haven't handed your mobile project over to a vendor with a black box. You can take control of the work done for you on Moovweb any time you want, assuming you have an intermediate level JS developer hanging around the place.
  • Cost effective: Once you've got Moovweb going as a presentation layer above desktop, there's a lot you can do. We've built in-store experiences for customers in two weeks. We can build full ecommerce capable apps in four. We do tablet optimizations in as little as three weeks. We have a run a series of A/B tests for retailers over a six month span. After that initial investment, it's cheap to keep doing more and more.
  • Proven: It helps me sleep at night knowing that the technology we are building for clients is being called upon to deliver 2 billion mobile page views a month. I don't really want cutting edge in a platform, I want reliability.
  • Maintainable: We can maintain mobile for a big complex ecommerce engine like Websphere or ATG with less than 3-10 hours of work a month, even where IT teams have month-long sprints and teams of engineers changing the site constantly. Most of what IT teams do doesn't affect us - most of their work just flows through. That makes life easy either for us, or for clients who maintain it i-house, which a lot of the vanguard ecommerce players are doing nowadays with this kind of platform. We just support and consult as needed.

Cons

  • They have built a scripting language, Tritium, that is a useful tool, but hasn't really caught fire among developers. It's easy to understand and use (very jquery like) and it's good for what it does. But I think some teams get confused and think that it's a whole new programming language to learn. I don't know whether it delivers enough value.
  • I'd like to see them push an entry level package so they can be accessible to a broader range of ecommerce players, particularly smaller retailers.

Return on Investment

  • Better conversion rates. I haven't worked on a project where there was no improvement on conversion. Worst case I have worked on 5%, (outlier) best case +100%. That may not be the platform's doing - my team have been working in mobile UX for a long time and know what works - but the platform enables us to do what we do and improve the experience. It's a lot harder and more expensive without it.
  • Better insights. Once you can experiment more you can learn what works and doesn't for customers quickly. Again, the platform isn't doing that without the help of good people knowing what to experiment with, but compared to other optimization products we've found this high powered, easy to understand, and cost effective.
  • Better processes. We've been able to do much more to help clients build a rhythm of testing into their mobile and app development and support because Moovweb is pretty easy to work with.

Mobile Optimizing for Customer Moments

Trevor Collins
Mobile Manager in Corporate at PETCO Animal Supplies, Inc. (10,001+ employees employees)

Pros

  • Excellent UI team for mobile friendly designs
  • More robust technology that allows for desktop changes to flow naturally through to M&T with minimal updates
  • Strong partnership and commitment for keeping the business' and customers' needs as the top priority

Cons

  • Depending on how your site is built and maintained, there may be a different solution that will be a better option for your business and customer needs.
  • At the end of the day, this is another layer that is added to your development plan and time to ensure updates work across multiple devices. Moovweb is really good about the turn-time for these updates, but there still needs to be the added QA step for M&T optimization per release.

Return on Investment

  • Downtime and re-work has been minimized (unable to provide specifics) for a smoother operational flow.
  • Conversion and Sales figures have more than doubled (unable to provide specifics), with a significant of that performance change occurring almost immediately after we re-launched with Moovweb.

Moovweb - the pros and cons

Incentivized
Derek Ackley
Mobile Architect in Information Technology at CareWorks Tech (51-200 employees employees)

Pros

  • Takes large eCommerce websites and scales them to a mobile friendly experience without the hassle of rewriting the entire site to be responsive.
  • Using CSS Preprocessors and XPath DOM manipulation you can easily move and hide elements on the webpage.
  • Moovweb hosts your pages so they can run on top of your desktop site using a simple redirect when a mobile device is detected

Cons

  • There is a very steep learning curve. Trial and error and documentation needs improvement
  • While there are some support channels such as stack overflow and email support, the response times are still too long when you need an answer.
  • The upgrade to version 4.0 took away from the workflow I was personally used to, it was a learning curve all over again.

Return on Investment

  • Moovweb has shown higher conversion rates and better click through rates on our converted web sites.
  • A better UI/UX for our users has shown and increase in sales and a decrease in the visitor bounce rate.
  • Our users were generally happier to use our site once they were able to view the mobile experience. Desktop sites can be so cluttered on mobile phones.

Expensive but highly effective.

Verified User
Director in Marketing (1001-5000 employees employees)

Pros

  • Moovweb takes our existing website and makes it mobile ready. The primary benefits are that we only have to create the content once and it is translated to mobile.
  • Our site is about 700 pages and we enabled all of it and part of the portfolio. We sill have a large project ahead of us to include the entire portfolio. We optimized for phone and tablet and it was very straightforward to do.

Cons

  • Once in a while a page does not seem render properly. This has to do with visual presentation and could be our issue.

Return on Investment

  • The implementation was 4 months from start to finish. Mobile is about 10% of our visits today and our mobile revenue for the first half is about $200K so we will have a payback in 1 -2 years.
  • Moovweb is not the most economical solution out there. It is one of the most comprehensive for sites needing all their content available for mobile.

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