Name: Mopinion
Price: 229 USD
Author: Mopinion

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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### Feedback Collection
Users generally praise Mopinion for its robust feedback collection capabilities. They appreciate the ease of setting up and customizing feedback forms, as well as the ability to gather specific feedback from users. The feature-rich platform allows for various deployment options, enabling users to control when and how forms are displayed to gather valuable insights. Despite some minor suggestions for improvement, such as enhancing filters for easier feedback retrieval, users find Mopinion's feedback collection tools to be effective and valuable in capturing user sentiments and enhancing customer experiences.

### Feedback Collection Tools
Users seem to have varying opinions on Mopinion's form creation and customization features. While some appreciate the flexibility and ease of setup, others find certain limitations and complexities in the tool. The ability to embed feedback forms directly into websites and control who sees the forms is seen as a positive aspect. However, the lack of easy duplication of forms and challenges in handling form publishing updates are noted as drawbacks. Suggestions for improvement include features like form duplication, auto-translation, and enhanced interaction functionalities. Despite some challenges, users acknowledge the tool's potential for creating engaging surveys and gathering valuable customer feedback.

### Survey Design and Implementation
Users generally praise Mopinion for its ease of survey implementation and diverse question types. The platform's ability to quickly gather feedback from customers and run NPS surveys in multiple languages is appreciated. While some users have encountered minor issues during the initial phase, the responsive support team has effectively addressed these concerns. The flexibility in designing feedback forms and the various deployment options offered by Mopinion are highlighted as key strengths. Additionally, users find the software versatile in gathering and sharing customer feedback within their organizations. The free tier option allows for easy testing of the software, and the helpful sales team assists in setting up trials tailored to specific use cases. The platform's capability to collect massive amounts of direct feedback automatically with minimal ongoing effort is seen as a valuable asset for product development, marketing, and customer care.

### User Experience Improvement
Users generally appreciate Mopinion's ability to gather specific feedback for improving user experience. While some users find the setup and customization of forms easy and beneficial, others express concerns about the usability for admins and the challenges in mastering all features. The platform's capability to capture user happiness and provide forms for new features is seen as a positive step towards enhancing application usability. However, there are suggestions for improvement, such as enhancing the use of filters to streamline the process of finding specific feedback related to different campaigns.

### Dashboard and Reporting
Opinions vary on Mopinion's dashboard and reporting features, with users expressing a range of feedback. Some users appreciate the ease of setting up surveys and role-based visual reporting, along with the quick support provided by the Mopinions team. However, others find the interface to be counter-intuitive and the built-in dashboard somewhat slow. While some users praise the customization options and text analytics for ease of analysis, others highlight issues such as bugs, instability, and limitations in flexibility. The platform's graphical dashboard is seen as a potential improvement area, with suggestions for enhancements to accommodate more users and provide a smoother user experience.

### Customer Experience Strategies
Users unanimously praise Mopinion's customer experience enhancement capabilities. The tool is lauded for its ability to provide valuable insights from customer feedback, enabling businesses to make data-driven decisions and optimize user experiences effectively. Customers appreciate the flexibility and ease of customization that Mopinion offers, allowing them to tailor their feedback systems to meet their specific needs. While some limitations are noted, users find that Mopinion's customer experience strategies ultimately contribute to a more user-centric approach to optimization.

### Integration and Customization
Users appreciate the level of customization and branding options available with Mopinion, allowing them to maintain a consistent look and feel across feedback forms. While some users have encountered minor issues during initial usage, the fast and responsive support provided by Mopinion has helped address these challenges effectively. The tool's flexibility in designing feedback forms and the various deployment options for targeting specific user groups have been highlighted as significant advantages by reviewers. Additionally, the ability to embed custom surveys in marketing emails and websites has been a valuable feature for many users.

### Market Analysis and Insights
Users generally praise Mopinion for its ability to gather valuable customer feedback and insights. While some users appreciate the platform's affordability and ease of use in analyzing market trends, others express concerns about the platform's stability and accuracy in displaying results. Despite mixed reviews, Mopinion's market analysis and insights capabilities seem to be a key feature that users find beneficial in understanding customer opinions and needs.

### Data Analysis and Export
Opinions vary regarding Mopinion's data analysis and export features. While some users appreciate the speed of support and the ability to export data to their Data Management Platform, others find the software not entirely optimal for their workflows. The platform's stability and accuracy have been questioned, with reports of issues such as destroyed dashboards and random results. Despite the customizable surveys and text analysis capabilities, users have highlighted limitations in analyzing possibilities, leading to a reliance on exporting results for further analysis. Additionally, concerns have been raised about artificial limits on users and reports, as well as the underdeveloped artificial intelligence aspect of the software. However, users acknowledge that with the export options available, they can leverage their own analytical pipelines to enhance data analysis capabilities.

Mopinion is a user feedback software designed to provide actionable insights into customer behavior on digital channels. According to the vendor, it is specifically tailored for small to large enterprises across various industries, including financial services, insurance, e-commerce, travel and hospitality, and retail. Professionals in these industries can leverage Mopinion to understand the online journey of their customers, drive strategy, and enhance engagement.

## Key Features

**Seamless Digital Experience**: According to the vendor, Mopinion provides actionable insights into customer behavior on digital channels, helping businesses understand the online journey of their customers and driving strategy and engagement.

**All-in-one User Feedback Software for Digital Channels**: The vendor claims that Mopinion offers user feedback solutions for websites, apps, and email campaigns. It collects feedback through flexible and easy-to-install SDKs for iOS and Android, enabling businesses to optimize the user experience across all digital channels.

**Expert-designed forms for every touchpoint**: According to the vendor, Mopinion offers a range of customer satisfaction surveys, including CSAT surveys to measure loyalty, GCR and CES surveys to measure goal achievement and effort required, and NPS surveys to measure customer success and likelihood of recommendation. It also provides conversational feedback forms for an intuitive and engaging experience.

**Integrations with other digital marketing tools**: According to the vendor, Mopinion seamlessly integrates with web analytics, CRM tools, project management, A/B testing, and more, allowing for easy data sharing and analysis across multiple platforms.

**Enterprise-Level Security, Privacy, and Accessibility**: The vendor states that Mopinion adheres to strict security and privacy policies, with ISO 27001:2017 security accreditation and compliance with GDPR and CCPA. It also provides improved accessibility with WCAG 2.1 Level AA certification.

**Personalized Digital Channels**: According to the vendor, Mopinion allows businesses to build a rich database of insights into every key customer segment, enabling the delivery of personalized experiences on all digital channels. It provides intuitive dashboards for feedback analysis.

**Feedback Collection at Critical Touchpoints**: The vendor claims that Mopinion enables businesses to gather feedback at critical touchpoints in the customer journey, allowing for targeted feedback collection based on visitor behavior. It collects qualitative and declarative data for precise insights into the customer journey.

**Real-time Feedback Monitoring**: According to the vendor, Mopinion provides real-time feedback monitoring through live dashboards and a signal function that alerts businesses to problems or issues as they occur. It helps businesses identify and address customer issues in real-time.

**Integrations with Existing Tech Stack**: The vendor states that Mopinion integrates with a wide variety of web analytics tools and seamlessly integrates into existing tech stacks. This enables businesses to leverage their existing analytics tools and maximize the value of their data.

Mopinion has proven to be a versatile and cost-effective solution for collecting feedback from users of various products and documents. Users have utilized Mopinion to gather insights and survey customers who visit specific areas of their websites. The option to link Mopinion surveys to emails has made it effortless for users to include feedback requests directly to their customers, enhancing the overall user experience. Additionally, Mopinion's email-to-form conversion feature has been highly valuable in collecting feedback via email.

Furthermore, Mopinion's flexibility in collecting feedback has been greatly appreciated by users. It has allowed them to run regular NPS surveys, set up surveys in different languages, and collect content feedback to improve software help and enhance content usage. By utilizing tags in Mopinion, users have been able to identify key pain points experienced by their website visitors. Moreover, the ability to embed custom surveys in marketing emails has provided an effective means of gathering feedback from customers.

One notable advantage offered by Mopinion is its ability to tie user experience outcomes closely to business KPIs, enabling users to make data-driven decisions. This has been particularly useful for monitoring feedback on new features and measuring the success of usability improvements. With Mopinion's multiple ways of collecting high-quality user feedback, customers have been able to capture massive amounts of direct feedback that influence everything from product development to marketing strategies and customer care. Overall, users have had positive experiences with Mopinion, finding it easy to use and recommending it to others in need of a comprehensive feedback solution.

Basic

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Genesys Cloud CX 2 - Digital + Voice

Genesys Cloud CX 3 - Digital + WEM

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Mopinion

Customer Experience Management (CX, or CXM, or alternately CEM) is an approach to guiding the customer experience with an emphasis on personalization, customer journey, feedback, knowledge, and self-teaching. CXM platforms present a centralized place to oversee and manage the customer experience through integrations with a web content management system, a CRM, and other sources of data to improve customer engagement and enhance the online user experience.

Customer Experience Management

Customer experience management

Features that allow businesses to track customer sentiment and feedback, analyze and optimize the customer journey, and personalize content and website experiences for users.

Multi-channel customer feedback collection

The ability to collect qualitative and quantitative feedback from customers across a range of inputs. These could include in-app polls and surveys, email surveys, comments made on social platforms, SMS / messaging comments, NPS score, customer contributed videos, and focus group interviews.

Product usage analytics

The ability to see how, where, and when users are using your platform (e.g. how long users spend on a page, which actions they take, etc.)

Customer experience profiles

Profiles that correspond to individual customers or accounts and display a record of interactions your brand has had with that customer.

Customer experience dashboard

A dashboard that shows an aggregated view of things like customer sentiment, churn risk, qualitative and quantitative feedback, etc.

Customer journey mapping

The ability to map out the journey your customers take by persona.

Churn risk scoring

A score or metric that predicts how likely a given customer or account is to churn. This may be more relevant for B2B companies.

AI-powered recommendations

Customer experience optimization recommendations that are driven by AI-recommendations.

Website A/B testing

The ability to A/B test your website and optimize parts of the customer experience with your product.

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Mopinion

Overview

What is Mopinion?