Name: Mostad Marketing Cloud
Price: 39.95 USD
Author: Mostad Marketing Cloud

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Functional Testing

Product Analytics

Text Editors

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise Feedback Management

Enterprise Search

Online Notary

Enterprise

Accounting

Hedge Fund

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

Configuration Management

Converged Network Adapters (CNAs)

Data Center Cooling

Density-Optimized Servers

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed DNS

Network Performance Monitoring

Privileged Access Management

Remote Desktop

SaaS Backup

Software Components

Storage as a Service (STaaS)

System Monitoring

Unified Communications Monitoring

User Virtualization

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Data Cleansing

Digital Experience Intelligence

Email Deliverability

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Enablement

Sales

Intrusion Detection

Operational Technology (OT) Security

Security

Aviation

Awards Management

Direct Secure Messaging

Loan Servicing

Vertical-Specific

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Mostad Marketing Cloud is a digital marketing platform specifically designed for accountants and tax professionals. This software aims to enhance online presence, streamline workflow, and facilitate client engagement for small to medium-sized accounting and tax firms. The vendor claims that Mostad Marketing Cloud offers a range of features to meet the unique needs of these professions and industries.

## Key Features

**Save time with Automations**: According to the vendor, Mostad Marketing Cloud allows for streamlined marketing efforts with automated email, social media posting, and publishing of expertly-written content to the website. Practice Panda's team of tax and accounting experts create engaging content for users to share with clients, saving time and effort.

**Stay relevant on social media with tax-related posts**: Mostad Marketing Cloud provides pre-written tax and accounting tips that can be scheduled to post on various social media platforms. This feature aims to help businesses stay relevant and engage with their audience on social media.

**Drive leads with automated email campaigns**: The vendor states that Mostad Marketing Cloud offers automated email campaigns to generate leads and attract potential clients. Users can customize campaigns to target specific audiences and deliver the right message at the right time, increasing the chances of converting leads into clients.

**Review & Referral Campaigns**: Mostad Marketing Cloud includes campaigns designed to gather positive reviews from satisfied clients, aiming to boost the client base and generate more referrals.

**Showcase your Enterprise with a Customizable Website**: Users can create professional websites for their tax and accounting firms using Mostad Marketing Cloud. The website templates require no coding skills and offer integrated marketing and practice management tools. The vendor claims that the website feature includes secure file sharing, calculators and reports for financial reporting, content marketing scheduling, and custom domain email.

**Video Marketing**: Mostad Marketing Cloud allows users to share customizable videos on their website, social media platforms, and email campaigns. These videos are designed to educate and inform clients about tax and accounting topics.

**Share Your Expertise With Over 400 Client Articles**: Users have access to an article library with over 400 articles written by industry experts. These articles cover a wide range of tax and financial topics, providing users with valuable insights to share with their clients.

**Website Content**: Mostad Marketing Cloud enables users to automatically publish content to their customizable website with just one click, simplifying the process of updating the website with fresh and relevant content.

**Custom Messages**: Users can create professional appointment reminders, thank-you notes, and event cards using customizable templates. The vendor claims that Mostad Marketing Cloud offers visually appealing email templates to elevate client emails.

**Drive Engagement with Social Media Automation**: Mostad Marketing Cloud aims to enhance social media presence and drive client engagement through automated posting of tax-related articles, tips, and videos.

Basic

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Starter

Free

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Plus

Mostad Marketing Cloud

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Mostad Marketing Cloud

Overview

What is Mostad Marketing Cloud?