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Mouseflow is a powerful tool that has been widely adopted by various departments and organizations to gain valuable insights into user …
Starting at $39 per month
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What is Mouseflow?
Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings…
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Pricing
Starter
$39
Cloud
per month
Growth
$129
Cloud
per month
Business
$259
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://mouseflow.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $39 per month
Product Demos
Goodbye boring website analytics! - Mouseflow at DMEXCO 22 Highlights
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Mouseflow Demo
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Mouseflow Demo
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mouseflow?
Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can:
- Find out what happens between visitors' clicks through watching video recordings of their sessions.
- Build 6 types of heatmaps for pages automatically to understand what is getting their attention.
- Set up funnels to watch where and why visitors drop.
- Use form analytics to improve lead generation.
- Launch feedback campaigns to learn more about visitors.
- Analyze data with filtering options available in all plans.
- Spend time fixing website issues rather than finding them by filtering visits by friction score, using a machine-learning tool available at on all plans.
Mouseflow Features
- Supported: Heatmaps
- Supported: Session replay
- Supported: Conversion funnels
- Supported: Form analytics
- Supported: Feedback campaigns
Mouseflow Screenshots
Mouseflow Integrations
- Google Tag Manager
- Shopify
- Wix
- WooCommerce
- WordPress
- Drupal
- Joomla!
- Squarespace
- Blogger
- Square Online
- Shift4Shop
- PrestaShop
- Google Analytics
- Kissmetrics
- Adobe Analytics
- HubSpot Marketing Hub
- Optimizely Web Experimentation
- unbounce
- Usabilla
- Instapage
- Freshdesk
- Olark
- Zendesk Suite
- Twilio Segment
- Tealium Customer Data Hub
- Zendesk Chat
- Intercom
Mouseflow Competitors
Mouseflow Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, Spanish, German, Japanese, French |
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Reviews and Ratings
(16)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
Mouseflow is a powerful tool that has been widely adopted by various departments and organizations to gain valuable insights into user behavior on their websites. Users, such as SEO and web design professionals, rely on Mouseflow's features like heat mapping and session recording to make data-driven design decisions, avoiding the need for time-consuming experimentation. This software is used by digital product teams and eCommerce companies alike to understand customer interactions, identify technical issues, and optimize websites for better user experiences. Web developers and managers also find value in using Mouseflow to explore user interactions, pinpoint usability problems, and implement effective solutions. Additionally, the software is leveraged by digital marketing departments to monitor multiple brand websites, gaining insights into consumer groups and informing future marketing campaigns. With its ability to provide transparency into user interactions and offer valuable feedback on areas that need improvement, Mouseflow helps enhance user interfaces and drive continuous improvements across websites.
Heat Maps: Users have found Mouseflow's Heat Maps to be a valuable feature, allowing them to gain insights into how people interact with their website pages. Several reviewers have mentioned that the heat maps provide valuable information on user behavior such as where users click, how far they scroll, and where they spend the most attention on the page.
User Session Recordings: The usefulness of User Session Recordings in Mouseflow has been appreciated by multiple reviewers. They mention that when used alongside heat maps, these recordings offer a comprehensive view of how a page is performing, highlighting areas where users may get stuck or distracting elements.
Integration capabilities: Multiple reviewers have praised Mouseflow's integration capabilities with various web platforms beyond just WordPress. This makes the initial configuration easy and allows for seamless use of heat maps. Some users feel that this flexibility is invaluable as it saves time and effort in setting up Mouseflow on their websites.
Difficult to understand data presentation: Some users have found it challenging to understand the data presented by Mouseflow. They have mentioned that it takes time to become familiar with the interface and its various features.
Inaccurate session recording on responsive sites or dynamic pages: Several reviewers have reported issues with session recordings, particularly on responsive sites or dynamic pages. They have noted that clicks may register in the wrong place, and the displayed content may not accurately match what the user actually saw during their session.
Limitations in form analytics without unique ID: Users have expressed frustration with the form analytics feature of Mouseflow, specifically regarding the requirement for a unique ID for each form. Some customers mentioned that this limitation can be problematic in certain CMS systems where generating unique IDs may not be possible, thus limiting their ability to fully leverage this feature.
Users commonly recommend the following in regards to Mouseflow:
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Ensure proper implementation and configuration: It is important to set up tags and events from day one. Configure the website properly before running traffic and disconnect any other analytics that could slow down the website. Connect Mouseflow data with Google Analytics for better insights.
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Utilize Mouseflow for understanding user behavior: Users highly recommend Mouseflow for understanding visitor activity, likes, dislikes, and where they spend their time on the website. It is also praised for its ability to track forms and funnels, optimize websites and landing pages, and reduce bounce rate. Set aside time each month or week to analyze the results and gain the right data and benefits.
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Take advantage of customer support and resources: Users commend Mouseflow's customer support team for being helpful and adaptable to new policies and technology. Contact support if help is needed and watch all the available tutorials for better understanding and utilization of Mouseflow. Subscribe to Mouseflow without hesitation due to its flexibility.
Overall, users find Mouseflow to be a valuable tool for improving website user experience, optimizing websites and offers, and gaining insights into user behavior.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
March 04, 2020
If you want better ROI give Mouseflow a try!
Mouseflow is used by both the SEO as well as the Web Design department. We use it along with other tools to get insights on how folks are using websites that we manage. Mouseflow has had some significant upgrades recently and has added additional functionality to its heat mapping and recording user sessions. If you have not used a tool like this and you are involved in any way in providing a better user experience on websites you are missing out. It is amazing what a tool like Mouseflow can tell you about how people use a website. It allows us to make design decisions based more strongly on data as opposed to experimentation.
- Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages.
- The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc.
- In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless.
- Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress.
- Some of the recent changes have included the addition of a funnel builder as well as the ability to create forms. Hopefully, Mouseflow stays true to its core which is heat maps and recordings.
- I won't say the features are hard to use, the platform is well laid out. What does take some time if you are not familiar with this type of data is getting a feel for what you are looking at. It is worth the time though.
- For some cost might be a factor, Mouseflow does have a free account that can do quite a bit but nothing compared to the paid versions. We really don't see it as cost but an investment.
- The use of Mouseflow has created a much faster and cleaner feedback loop. This has made us more effective and more efficient. It allows us to design better and faster.
We looked at several different products when deciding on a heatmap and recording tool. We found that for the data we wanted to gather Mouseflow met all the requirements without a lot of additional features that we didn't want. We went through this process almost two years ago and to be honest there were not as many choices as there are today. However, we are happy with Mouseflow and plan to continue to use it for both our own site as well as for client sites.
April 06, 2017
Mouseflow: The mouse you actually want in house
Mouseflow is currently being used by our Digital Marketing department to monitor multiple (6) brand websites. The information collected is used to monitor how our consumers are using our websites. Each of our brands has a different demographic, so Mouseflow provides us with the insight of what works for each brand's consumer group. This information is taken into consideration when we strategize future digital marketing campaigns. Additionally, as the web master, it helps me see what user interfaces need improvement. Before Mouseflow, we had zero transparency to how users were truly interacting with our website.
- Website Recordings: Mouseflow provides website recordings that have a wealth of information and are easy to navigate. I can see what a user is doing from start to finish and what issues may have arose. I can even see a variety of variables including click-rage, form interaction, and more. I especially enjoy that I can tag or download a recording for future use.
- Interface: The Mouseflow dashboard is set up with the user in mind. A left hand menu clearly outlines all of the features you can use. You just click a menu item once, and you can see all of the data you need. I use a number of online tools and Mouseflow is at the top of the list for ease of navigation.
- Setup: Adding the Mouseflow tracking code is pretty simple and straight forward. If you have a WordPress site, they have a plugin and if you need to add it by hand, the instructions are very simple. The dashboard also immediately recognizes when the code has been added.
- When first adding a new website to Mouseflow, I have encountered issues with receiving data. For example, I have one website that has 2 forms which are used fairly often. However, Mouseflow failed to recognize the forms automatically when I tried to add them for data collection. 4 months later, I was finally able to successfully add the forms.
- The tracking pixel isn't perfect. Some interactions that occur on the website, such as form submission, isn't able to be seen by Mouseflow. This means I am unable to successfully track conversions. Alternatively other actions, such as a person filtering products, IS seen as a form submission.
- It would be nice if the Mouseflow WordPress plugin was able to connect/recognize other frequently used plugins. For example, it would be easier to manage forms if the plugin could recognize Contact Form 7 data.
- MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
- Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
Currently Mouseflow is used by the digital product team to understand how customers are using our websites. Session recording is used to understand exactly how people are interacting with pages on site, and the heat maps help with understanding which areas of the site are viewed and where users are focusing their attention. These two Mouseflow features are great for quickly boosting understanding of problems users are having without having to immediately resort to more expensive user or lab testing.
- Session recording shows exactly what users are doing on your website. When they scroll, what they click on, when they hesitate - you see the screen as they would see it.
- Heat maps show you where users are clicking, how far down the page they scroll, where their mouse cursors spend most of their time and also which area of the page they dedicate the most attention to.
- Form analytics show you how users are interacting with your forms - which fields they click into, how long they spend in each field and also which fields are causing them to drop out (is it that unneeded phone number field?).
- Helps bolster your standard A/B testing tool so you can understand exactly how usage is differing between two scenarios, and makes it easier to settle disputes amongst colleagues about what will work best.
- Session recording isn't exactly as a user would see it (e.g. it renders the HTML a user sees in your browser, rather than as they saw it). This means you might not see browser specific display quirks.
- Session recording isn't perfect, especially on responsive sites or dynamic pages. Sometimes clicks register in the wrong place and what you see on screen doesn't line up exactly with what a user would have seen, and is more noticeable on mobile devices.
- Form analytics requires a unique ID for each form. I've worked with a couple of CMS systems where this wasn't possible to achieve, so wasn't able to take advantage of this feature in all scenarios.
- Tagging feature is useful, but it would be great if Mouseflow was able to capture all sessions and then only keep those sessions which match the criteria you're searching for (e.g. people encountering a specific error or visiting a particular page). This would make it easier to diagnose more complex, multi-page problems and understand how a user triggers them without using all of your monthly sessions.
- Helped more user sign ups by helping identify problems on registration forms.
- Understanding exactly which content is being viewed so we can understand how to rearrange landing pages for maximum effect.
- Providing an affordable alternative to user testing so we can quickly identify issues in prototypes and get more value from actual lab testing.
Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service representative who are willing to listen and are very helpful. You also get a capable tool with a great feature set at a reasonable price - in some cases Mouseflow was just 1/10th of the price. Ultimately with a constrained marketing budget, this tool made sense for us.