Movable Ink--Generate Content Users Want
We use Movable Ink in our marketing department across our website and email, but primarily email. It helps us provide personalized, …
Movable Ink
Movable Ink
Movable Ink
Overview
What is Movable Ink?
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
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What is Movable Ink?
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
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What is Movable Ink?
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Capabilities include:Automated Across Any Channel :Concent is modularized so apps created in one channel are easily reusable in other channels. Content modules can be automated for use in email, mobile, augmented reality, and anywhere there are pixels in front of a customer's eyes.
Data-Activated: connect to relevant data no matter where it lives. Activate content with personalized information, like pricing and inventory, offers, and loyalty reward balances. Explore the Movable Ink Exchange, an extensive library of partner integrations with the most widely used and trusted martech solutions.
Makes decisions based on data and the recipient’s recent interactions. Increase contextual relevance by targeting content based on a customer's individual attributes, such as onsite or mobile behavior, preferred location, and weather.
Automatically Generated: gains production efficiencies through content auto-generated at scale. Streamlines lengthy production processes to deliver personalized content.
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Movable Ink Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Cheetah Digital Customer Engagement Suite and WebEngage are common alternatives for Movable Ink.
Reviewers rate Content distribution and Content automation and Content performance analytics highest, with a score of 8.5.
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July 15, 2021
Movable Ink--Generate Content Users Want
We use Movable Ink in our marketing department across our website and email, but primarily email. It helps us provide personalized, targeted content to our customers rather than general content that may not apply to them.
- Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
- Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
- Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
- User Friendly--Easy to build within apps for those who aren't graphic designers.
- Organization--Once you start a campaign, that's the location the campaign lives in. You can't move or migrate. The only way to "move" the campaign is to create a new one in the correct location.
- Communication--We use Movable Ink in a more complex way than their average client. Getting the information we need is sometimes an exercise in frustration because our contact needs to get with the developers and then back to us. Sometimes things get lost in translation. Answers also aren't always timely.
70%
7.0
62%
6.2
70%
7.0
- Email performance has greatly increased overall
- Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
July 12, 2021
I would recommend MovableInk.
We use Movable Ink in a variety of ways in our email communications. It's become a vital part of our ability to personalize email content for our customers across multiple email channels and segments. Additionally, it has the ability to carry that personalization to the website and also collect behavioral data that we can use for re-targeting. The personalization capabilities have had a strong positive effect on our CTOR and overall engagement.
- Personalization within email via merge fields from your ESP.
- Targeting based on contextual and behavioral rules that are built into the platform, as well as the ability to utilize your own data for targeting purposes.
- The creative process is as simple or complex as you decide to make it and results can be achieved quickly.
- Account management and technical support is lacking. Account managers often are not privy to technical information or knowledge that can often be required for custom solutions.
- New feature rollouts are not always well communicated.
90%
9.0
90%
9.0
88%
8.8
- Positive as mentioned previously - it has increased engagement in emails which has led to more business.
- Negative would definitely be that some solutions can take too long to develop without any ROI in the process.
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Movable Ink is jointly utilized by our creative and email marketing teams. We utilize the platform to enhance the creativity and personalization of our email marketing campaigns. We also have tested out using some of their functionality on landing pages as well which is a new use case.
- Clean and easy to use, user interface and short ramp up time required to implement within email service providers
- Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
- The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
- I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
- Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
80%
8.0
93.33333333333334%
9.3
90%
9.0
- Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
- Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support