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Movable Ink

Movable Ink

Overview

What is Movable Ink?

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.

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Learn from top reviewers

Great product for personalized emails

Rating: 10 out of 10
January 26, 2024
Vetted ReviewVerified User
We use MI for personalized, real-time emails in our business. With so many emails filling inboxes, MI helps distinguish our messages above the rest with dynamic and relevant c...
Continue reading
Verified user
Employee
Movable Ink5 years of experience

Movable Ink--Generate Content Users Want

Rating: 8 out of 10
July 15, 2021
IncentivizedVetted ReviewVerified User
We use Movable Ink in our marketing department across our website and email, but primarily email. It helps us provide personalized, targeted content to our customers rather th...
Continue reading
Verified user
Employee
Movable Ink4 years of experience

I would recommend MovableInk.

Rating: 8 out of 10
July 12, 2021
IncentivizedVetted ReviewVerified User
We use Movable Ink in a variety of ways in our email communications. It's become a vital part of our ability to personalize email content for our customers across multiple ema...
Continue reading
Peter Bakalski
Employee - Marketing
Senior Graphic Designer
MileOne Autogroup
Movable Ink5 years of experience

Movable Ink Review from a Seasoned User at Multiple Brands

Rating: 9 out of 10
March 2, 2019
IncentivizedVetted ReviewVerified User
Movable Ink is jointly utilized by our creative and email marketing teams. We utilize the platform to enhance the creativity and personalization of our email marketing campaig...
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Verified user
Director
Movable Ink4 years of experience
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Reviewer Pros & Cons

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Verified User
Employee in Marketing
Education Management Company, 201-500 employees
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Pricing

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Movable Ink

Movable Ink

N/A
Unavailable

What is Movable Ink?

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Details

What is Movable Ink?

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Capabilities include:

Automated Across Any Channel :Concent is modularized so apps created in one channel are easily reusable in other channels. Content modules can be automated for use in email, mobile, augmented reality, and anywhere there are pixels in front of a customer's eyes.

Data-Activated: connect to relevant data no matter where it lives. Activate content with personalized information, like pricing and inventory, offers, and loyalty reward balances. Explore the Movable Ink Exchange, an extensive library of partner integrations with the most widely used and trusted martech solutions.

Makes decisions based on data and the recipient’s recent interactions. Increase contextual relevance by targeting content based on a customer's individual attributes, such as onsite or mobile behavior, preferred location, and weather.

Automatically Generated: gains production efficiencies through content auto-generated at scale. Streamlines lengthy production processes to deliver personalized content.


Movable Ink Screenshots

Screenshot of Movable Ink

Movable Ink Competitors

Movable Ink Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.

Cheetah Digital Customer Engagement Suite (discontinued) and WebEngage are common alternatives for Movable Ink.

Reviewers rate Content calendar and Embedded CTAs and Closed-loop tracking and reporting highest, with a score of 10.

The most common users of Movable Ink are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(14)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have reported that the software has been instrumental in increasing their user base and obtaining timely feedback. With the ability to create effective marketing campaigns and map data in real-time, customers have successfully marketed via emails using the software. This tool not only saves time for the creative team by allowing the reuse of campaigns, but it also eliminates the need for coding and creating emails, enabling users to focus on content and design. The software offers a range of dynamic email tools, such as countdown timers and scratch-off functionality, which have proven effective in creating urgency during sale periods and revealing new products or mystery offers. Additionally, features like web crop allow for the inclusion of available products from websites into emails, while live polling within emails has increased user engagement. The software's personalization capabilities have positively impacted click-to-open rates and overall engagement, solving personalization challenges and facilitating 1:1 communication with customers. It also addresses production challenges by automating content creation and reducing time to market.

Real-time mapping feature: Users have been impressed with the real-time mapping feature of Movable Ink, with multiple reviewers mentioning that it allows for dynamic email advertisements based on weather and geolocation. This functionality has been described as amazing by many users.

Excellent support: Many users appreciate the excellent support provided by Movable Ink. Reviewers mention that the support team not only sets up campaigns but also provides videos to guide users in setting up campaigns themselves. The helpfulness and availability of the support team have been consistently praised.

User-friendly platform: The user-friendliness of the Movable Ink platform is a commonly mentioned positive aspect. Several reviewers highlight how easy and hassle-free coding tasks become when using this platform. They express satisfaction with its intuitive interface, which makes creating emails, customizing them, inserting alt tags and URLs, and completing other processes straightforward and efficient.

Negative sentiment in user reviews can be summarized as follows:

  1. Help Guide Not User-Intuitive: Some users have found the platform's help guide to be difficult to navigate and have expressed frustration in finding answers to their questions. They feel that improvements could be made to enhance the usability and navigation of the help guide.
  2. Average Customer Service: Several users have described the customer service as average and not exceptional, indicating that there is room for improvement in terms of responsiveness, knowledgeability, and overall support provided by the customer service team.
  3. Limited Contract Flexibility: Users have expressed a desire for more flexibility in contract terms, such as a trial period, suggesting that the current options may not meet their specific needs and requirements.

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why

Great product for personalized emails

Rating: 10 out of 10
January 26, 2024
Verified User
Vetted Review
Verified User
Movable Ink
5 years of experience
Use Cases and Deployment Scope
We use MI for personalized, real-time emails in our business. With so many emails filling inboxes, MI helps distinguish our messages above the rest with dynamic and relevant content. We use a variety of features in our campaigns with proven success!
Pros and Cons
  • Customer service
  • Email service provider integration
  • Variety of features for different use cases
Likelihood to Recommend
Useful for countdown timers and other specific use cases
Movable Ink Feature Ratings
Content Creation (5)
92%
9.2
Ideation
90%
9.0
Approval workflows
100%
10.0
Content collaboration
90%
9.0
Content calendar
100%
10.0
Network for content licensing/production
80%
8.0
Content Publishing (6)
93.33333333333334%
9.3
Content hub
90%
9.0
Forms / Gated content
90%
9.0
Embedded CTAs
100%
10.0
Content distribution
90%
9.0
Content promotion
100%
10.0
Content automation
90%
9.0
Content Reporting & Analytics (5)
94%
9.4
Audience profiling and targeting
90%
9.0
Closed-loop tracking and reporting
100%
10.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
100%
10.0
Competitive analytics
90%
9.0
Return on Investment
  • Improved conversions

Movable Ink--Generate Content Users Want

Rating: 8 out of 10
Incentivized
July 15, 2021
Verified User
Vetted Review
Verified User
Movable Ink
4 years of experience
Use Cases and Deployment Scope
We use Movable Ink in our marketing department across our website and email, but primarily email. It helps us provide personalized, targeted content to our customers rather than general content that may not apply to them.
Pros and Cons
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
Likelihood to Recommend
Movable Ink is great for broad sales in a company with locations all over. Much more difficult when you sell a very specific product that isn't necessarily always needed by consumers.
Movable Ink Feature Ratings
Content Creation (1)
70%
7.0
Content calendar
70%
7.0
Content Publishing (5)
62%
6.2
Content hub
80%
8.0
Embedded CTAs
80%
8.0
Content distribution
80%
8.0
Content promotion
N/A
N/A
Content automation
70%
7.0
Content Reporting & Analytics (3)
70%
7.0
Audience profiling and targeting
50%
5.0
Content performance analytics
80%
8.0
Campaign optimization dashboard
80%
8.0
Return on Investment
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward

I would recommend MovableInk.

Rating: 8 out of 10
Incentivized
July 12, 2021
PB
Peter Bakalski
Senior Graphic Designer
MileOne Autogroup (Automotive, 1001-5000 employees)
Vetted Review
Verified User
Movable Ink
5 years of experience
View profile
Use Cases and Deployment Scope
We use Movable Ink in a variety of ways in our email communications. It's become a vital part of our ability to personalize email content for our customers across multiple email channels and segments. Additionally, it has the ability to carry that personalization to the website and also collect behavioral data that we can use for re-targeting. The personalization capabilities have had a strong positive effect on our CTOR and overall engagement.
Pros and Cons
  • Personalization within email via merge fields from your ESP.
  • Targeting based on contextual and behavioral rules that are built into the platform, as well as the ability to utilize your own data for targeting purposes.
  • The creative process is as simple or complex as you decide to make it and results can be achieved quickly.
Likelihood to Recommend
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.

If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Movable Ink Feature Ratings
Content Creation (2)
90%
9.0
Ideation
100%
10.0
Content calendar
80%
8.0
Content Publishing (5)
90%
9.0
Content hub
80%
8.0
Embedded CTAs
90%
9.0
Content distribution
90%
9.0
Content promotion
90%
9.0
Content automation
100%
10.0
Content Reporting & Analytics (5)
88%
8.8
Audience profiling and targeting
90%
9.0
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
90%
9.0
Competitive analytics
90%
9.0
Return on Investment
  • Positive as mentioned previously - it has increased engagement in emails which has led to more business.
  • Negative would definitely be that some solutions can take too long to develop without any ROI in the process.
Alternatives Considered
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Movable Ink Review from a Seasoned User at Multiple Brands

Rating: 9 out of 10
Incentivized
March 02, 2019
Verified User
Vetted Review
Verified User
Movable Ink
4 years of experience
Use Cases and Deployment Scope
Movable Ink is jointly utilized by our creative and email marketing teams. We utilize the platform to enhance the creativity and personalization of our email marketing campaigns. We also have tested out using some of their functionality on landing pages as well which is a new use case.
Pros and Cons
  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Likelihood to Recommend
I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.

In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Movable Ink Feature Ratings
Content Creation (3)
80%
8.0
Ideation
70%
7.0
Approval workflows
90%
9.0
Content collaboration
80%
8.0
Content Publishing (3)
93.33333333333334%
9.3
Content hub
100%
10.0
Content distribution
90%
9.0
Content automation
90%
9.0
Content Reporting & Analytics (4)
90%
9.0
Audience profiling and targeting
100%
10.0
Closed-loop tracking and reporting
90%
9.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
80%
8.0
Return on Investment
  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Alternatives Considered
Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Other Software Used
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