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Movable Ink

Score8.2 out of 10

20 Reviews and Ratings

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What is Movable Ink?

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.

Categories & Use Cases

Media

Movable Ink

Key Features

Learn about the best (and worst!) features Movable Ink has to offer, as determined by TrustRadius' reviewers.
Based on 20 ratings of Movable Ink's features
View all features

Top Performing Features

  • Approval workflows

    Allows users to lay out and track, in some cases automatically, workflows for content approval.

    Category average: 6.8

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 6.5

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

    Category average: 8.2

Areas for Improvement

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8

  • Competitive analytics

    Provides a view on competitors' content performance and/or strategy for comparison.

    Category average: 5.9

  • Network for content licensing/production

    Includes access to a database of content that can be licensed or a talent network for licensed content production.

    Category average: 5.7

Reviews

What users are saying about Movable Ink.
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I would recommend MovableInk.

Incentivized
Peter BakalskiView profile
Senior Graphic Designer in Marketing at MileOne Autogroup (1001-5000 employees employees)

Pros

  • Personalization within email via merge fields from your ESP.
  • Targeting based on contextual and behavioral rules that are built into the platform, as well as the ability to utilize your own data for targeting purposes.
  • The creative process is as simple or complex as you decide to make it and results can be achieved quickly.

Cons

  • Account management and technical support is lacking. Account managers often are not privy to technical information or knowledge that can often be required for custom solutions.
  • New feature rollouts are not always well communicated.

Return on Investment

  • Positive as mentioned previously - it has increased engagement in emails which has led to more business.
  • Negative would definitely be that some solutions can take too long to develop without any ROI in the process.

Great product for personalized emails

Verified User
Employee in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use MI for personalized, real-time emails in our business. With so many emails filling inboxes, MI helps distinguish our messages above the rest with dynamic and relevant content. We use a variety of features in our campaigns with proven success!

Pros

  • Customer service
  • Email service provider integration
  • Variety of features for different use cases

Cons

  • Backend interface

Return on Investment

  • Improved conversions

Movable Ink--Generate Content Users Want

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Pros

  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.

Cons

  • Organization--Once you start a campaign, that's the location the campaign lives in. You can't move or migrate. The only way to "move" the campaign is to create a new one in the correct location.
  • Communication--We use Movable Ink in a more complex way than their average client. Getting the information we need is sometimes an exercise in frustration because our contact needs to get with the developers and then back to us. Sometimes things get lost in translation. Answers also aren't always timely.

Return on Investment

  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward

Movable Ink Review from a Seasoned User at Multiple Brands

Incentivized
Verified User
Director in Marketing (11-50 employees employees)

Pros

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.

Cons

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Return on Investment

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.

Other Software Used

Custora, BounceX, Sailthru

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