Movable Ink Reviews

3 Ratings
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Score 8.2 out of 100

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Anonymous | TrustRadius Reviewer
March 01, 2019

Movable Ink Review from a Seasoned User at Multiple Brands

Score 9 out of 10
Vetted Review
Verified User
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Movable Ink is jointly utilized by our creative and email marketing teams. We utilize the platform to enhance the creativity and personalization of our email marketing campaigns. We also have tested out using some of their functionality on landing pages as well which is a new use case.
  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.

In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
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Movable Ink Scorecard Summary

Feature Scorecard Summary

Ideation (1)
7
Approval workflows (1)
9
Content collaboration (1)
8
Content hub (1)
10
Content distribution (1)
9
Content automation (1)
9
Audience profiling and targeting (1)
10
Closed-loop tracking and reporting (1)
9
Content performance analytics (1)
9
Campaign optimization dashboard (1)
8

About Movable Ink

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Categories:  Content Marketing

Movable Ink Technical Details

Operating Systems: Unspecified
Mobile Application:No