TrustRadius Insights
Users have reported that the software has been instrumental in increasing their user base and obtaining timely feedback. With the ability …
Overview
What is Movable Ink?
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
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What is Movable Ink?
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Movable Ink?
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Capabilities include:Automated Across Any Channel :Concent is modularized so apps created in one channel are easily reusable in other channels. Content modules can be automated for use in email, mobile, augmented reality, and anywhere there are pixels in front of a customer's eyes.
Data-Activated: connect to relevant data no matter where it lives. Activate content with personalized information, like pricing and inventory, offers, and loyalty reward balances. Explore the Movable Ink Exchange, an extensive library of partner integrations with the most widely used and trusted martech solutions.
Makes decisions based on data and the recipient’s recent interactions. Increase contextual relevance by targeting content based on a customer's individual attributes, such as onsite or mobile behavior, preferred location, and weather.
Automatically Generated: gains production efficiencies through content auto-generated at scale. Streamlines lengthy production processes to deliver personalized content.
Movable Ink Screenshots
Movable Ink Competitors
Movable Ink Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Cheetah Digital Customer Engagement Suite (discontinued) and WebEngage are common alternatives for Movable Ink.
Reviewers rate Content calendar and Embedded CTAs and Closed-loop tracking and reporting highest, with a score of 10.
The most common users of Movable Ink are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have reported that the software has been instrumental in increasing their user base and obtaining timely feedback. With the ability to create effective marketing campaigns and map data in real-time, customers have successfully marketed via emails using the software. This tool not only saves time for the creative team by allowing the reuse of campaigns, but it also eliminates the need for coding and creating emails, enabling users to focus on content and design. The software offers a range of dynamic email tools, such as countdown timers and scratch-off functionality, which have proven effective in creating urgency during sale periods and revealing new products or mystery offers. Additionally, features like web crop allow for the inclusion of available products from websites into emails, while live polling within emails has increased user engagement. The software's personalization capabilities have positively impacted click-to-open rates and overall engagement, solving personalization challenges and facilitating 1:1 communication with customers. It also addresses production challenges by automating content creation and reducing time to market.
Real-time mapping feature: Users have been impressed with the real-time mapping feature of Movable Ink, with multiple reviewers mentioning that it allows for dynamic email advertisements based on weather and geolocation. This functionality has been described as amazing by many users.
Excellent support: Many users appreciate the excellent support provided by Movable Ink. Reviewers mention that the support team not only sets up campaigns but also provides videos to guide users in setting up campaigns themselves. The helpfulness and availability of the support team have been consistently praised.
User-friendly platform: The user-friendliness of the Movable Ink platform is a commonly mentioned positive aspect. Several reviewers highlight how easy and hassle-free coding tasks become when using this platform. They express satisfaction with its intuitive interface, which makes creating emails, customizing them, inserting alt tags and URLs, and completing other processes straightforward and efficient.
Negative sentiment in user reviews can be summarized as follows:
- Help Guide Not User-Intuitive: Some users have found the platform's help guide to be difficult to navigate and have expressed frustration in finding answers to their questions. They feel that improvements could be made to enhance the usability and navigation of the help guide.
- Average Customer Service: Several users have described the customer service as average and not exceptional, indicating that there is room for improvement in terms of responsiveness, knowledgeability, and overall support provided by the customer service team.
- Limited Contract Flexibility: Users have expressed a desire for more flexibility in contract terms, such as a trial period, suggesting that the current options may not meet their specific needs and requirements.
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