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Moz Link Explorer

Moz Link Explorer
Formerly Open Site Explorer

Overview

What is Moz Link Explorer?

Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired…

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Recent Reviews

TrustRadius Insights

Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the …
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TrustRadius Insights
TrustRadius Insights

Solid SEO

8 out of 10
August 01, 2022
Incentivized
I use Moz Link Explorer to get a sense for what new sites are linking to my company's domain and track the success of our link building …
Continue reading
Read all reviews

Popular Features

View all 14 features
  • Competitive analysis (8)
    9.0
    90%
  • Backlink management (7)
    9.0
    90%
  • Site audit / diagnostics (6)
    8.5
    85%
  • SERP ranking tracking (6)
    8.3
    83%
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Pricing

View all pricing

Moz Pro

$99

Cloud
per month

Moz Link Explorer

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

SEO

Core features related to search engine optimization

8.1
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.4
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.2
Avg 8.4
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Product Details

What is Moz Link Explorer?

Moz Link Explorer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

Reviewers rate Backlink management and Competitive analysis and Integration with web analytics tools highest, with a score of 9.

The most common users of Moz Link Explorer are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(33)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the quality of clients' and competitors' link profiles. Users heavily rely on the Domain Authority metric to gauge a site's strength in search engines compared to others in the same industry. SEO professionals use Open Site Explorer to analyze backlinks, develop link building strategies, and gain valuable SEO insights such as an overview of sites linking to a website and Page or Site Authority numbers. The tool also helps users gain insight into their competition's inbound links and identify the types of links needed for their own websites. Moz Link Explorer is trusted by marketing teams to improve SEO performance, understand inbound link profiles, and track the success of their link building strategies while assessing new sites linking to their domains.

Helpful Link Comparison Feature: Many users have found the link comparison feature in the tool extremely helpful, allowing them to easily compare link metrics side by side among multiple sites, including both their own website and competitors' sites.

Convenient Filter Options: Reviewers appreciate the ability to filter links based on various criteria such as link equity, followed and redirected links from external sites and internal pages. This feature makes it convenient for users to analyze specific types of links and gather valuable insights.

Export to Excel Functionality: The export to Excel functionality has been praised by many users as a great addition. It allows them to examine the links in detail and easily sort them according to their preference, enhancing their ability to work with the data outside of the tool.

Slow Excel report generation: Some users have mentioned that generating Excel reports in the tool can be time-consuming. They state that it takes a while for the reports to generate, which can be frustrating when they need quick access to data.

Lack of instant data export: Several reviewers express their desire for an instant export feature to quickly access and download data without any delays.

Advanced reports require subscription: A number of users note that advanced reports, necessary for larger websites, are only available with a subscription to Moz Pro, which may incur additional costs. Users find this requirement inconvenient and would prefer if these features were included in the standard offering of the tool.

Attribute Ratings

Reviews

(1-9 of 9)
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August 04, 2022

Moz Link Explorer--complete analysis of off-page activity

RV
Rachna Verma
Assistant Director of Business Operations
Sunacademy (Primary/Secondary Education, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This tool helping to find the spam score of inbound links of website that helps us our SEO team to decide the best website through which we can try to get backlinks. Moz also providing opportunity for backlinks so that we can acquire more link juice and rank on SERP.
August 01, 2022

Solid SEO

Verified User
Director in Marketing
Computer & Network Security Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
February 27, 2020

Great Backlink Management Tool within Moz

Verified User
Professional in Other
Marketing and Advertising Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
February 18, 2020

I miss Open Site Explorer

Scott Walker | TrustRadius Reviewer
Scott Walker
Director of Digital Marketing
407 Marketing (Marketing and Advertising, 1-10 employees)
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As much as I'd love to recommend Open Site Explorer, Moz has discontinued the program and replaced it with Link Explorer. Though Link Explorer offers some of the same information and has more updated metrics, the old Open Site Explorer also gave more site-wide information that was useful for meta analysis and competitive metrics.
February 16, 2019

Analyze your inbound links with ease

Verified User
Professional in Marketing
Information Technology and Services Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Open Site Explorer is one tool which marketers use to improve their SEO performance. It highlights strengths and weaknesses in your inbound link profile, which helps you to improve your content strategy and public relations efforts. But, it is only one tool. It does not specialize in other SEO tasks, such as on-page technical optimization.
May 02, 2018

Quickly Research Backlinks & Identify Link Building Opportunities with OSE

Jeremy Waszak | TrustRadius Reviewer
Jeremy Waszak
Senior SEO Manager
Wpromote (Marketing and Advertising, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.
September 14, 2015

Used A Lot & A Valuable Tool

Amber Schlosser | TrustRadius Reviewer
Amber Schlosser
Online Marketing Coordinator
Salem Communications (Consumer Goods, 1001-5000 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I feel like it is better suited for a company who is interested in a link building strategy. If you already know the types of websites you would like to get links from, along with the keywords, then this program might not be for you.
February 04, 2015

Open Site Explorer: OSE a must for SEO

Susan (MacKay) Sisler | TrustRadius Reviewer
Susan (MacKay) Sisler
Technical Services Manager
The Search Guru (Internet, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Moz's Open Site Explorer is a must-have in the SEO professional's toolbox, while an inexperienced user would likely need training to understand how to use this tool. Many important metrics are available within the free version of Open Site Explorer, and the comments in this review have been based solely on the free version. Upgrading to the fee-based Moz Pro unlocks additional features and a suite of tools.
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