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Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the …
Starting at $99 per month
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What is Moz Link Explorer?
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired…
Recent Reviews
Popular Features
- Competitive analysis (8)9.090%
- Backlink management (7)9.090%
- Site audit / diagnostics (6)8.585%
- SERP ranking tracking (6)8.383%
Pricing
Moz Pro
$99
Cloud
per month
Moz Link Explorer
Free
Cloud
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
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- Tech Details
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What is Moz Link Explorer?
Moz Link Explorer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site.
Moz was acquired by iContact in June, 2021.
Reviewers rate Backlink management and Competitive analysis and Integration with web analytics tools highest, with a score of 9.
The most common users of Moz Link Explorer are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the quality of clients' and competitors' link profiles. Users heavily rely on the Domain Authority metric to gauge a site's strength in search engines compared to others in the same industry. SEO professionals use Open Site Explorer to analyze backlinks, develop link building strategies, and gain valuable SEO insights such as an overview of sites linking to a website and Page or Site Authority numbers. The tool also helps users gain insight into their competition's inbound links and identify the types of links needed for their own websites. Moz Link Explorer is trusted by marketing teams to improve SEO performance, understand inbound link profiles, and track the success of their link building strategies while assessing new sites linking to their domains.
Helpful Link Comparison Feature: Many users have found the link comparison feature in the tool extremely helpful, allowing them to easily compare link metrics side by side among multiple sites, including both their own website and competitors' sites.
Convenient Filter Options: Reviewers appreciate the ability to filter links based on various criteria such as link equity, followed and redirected links from external sites and internal pages. This feature makes it convenient for users to analyze specific types of links and gather valuable insights.
Export to Excel Functionality: The export to Excel functionality has been praised by many users as a great addition. It allows them to examine the links in detail and easily sort them according to their preference, enhancing their ability to work with the data outside of the tool.
Slow Excel report generation: Some users have mentioned that generating Excel reports in the tool can be time-consuming. They state that it takes a while for the reports to generate, which can be frustrating when they need quick access to data.
Lack of instant data export: Several reviewers express their desire for an instant export feature to quickly access and download data without any delays.
Advanced reports require subscription: A number of users note that advanced reports, necessary for larger websites, are only available with a subscription to Moz Pro, which may incur additional costs. Users find this requirement inconvenient and would prefer if these features were included in the standard offering of the tool.
Attribute Ratings
Reviews
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February 27, 2020
Great Backlink Management Tool within Moz
Moz Link Explorer is a great tool for assessing a website’s top pages in terms of inbound links, the website’s overall backlink profile, the number and quality of linking domains, the types of anchor texts used to link to the website, as well as similar links between the website and competitors' websites. It’s a good SEO tool.
- Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
- The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
- It would be helpful to incorporate an in-app messaging tool for removing spammy links. After the links are added to a tracking list, this messaging tool can be used to reach out to websites to remove spammy links. And all of the progress will be tracked within Link Explorer.
60%
6.0
N/A
N/A
N/A
N/A
- I used the tool to help identify spammy links and create disavow files.
February 18, 2020
I miss Open Site Explorer
We used Open Site Explorer to gain valuable SEO information for our clients. The tool was fantastic to get an overview of the sites linking to your website (or web page) and get valuable metrics like a Page or Site Authority number. It also gave SEOs a game plan on what to work on to get the site better searchable performance. Removing spam links, building authoritative links, expanding content or getting better authority scores, finding and removing broken links, etc.
- Estimating Page Authority and Site Authority
- Listing Linking Domains and Pages
- It was outdated
- It featured many disproven metrics
68.75%
6.9
67.5%
6.8
100%
10.0
- Took hours of manual work and programatically did it in a few clicks
- Gave a game plan for future SEO strategies
When it still existed, Open Site Explorer was one of, if not the, best freemium SEO tools. Not only did its free-tier offer amazing insights and data for SEO strategy, but its paid program offered additional resources for SEO. I think it worked better than Screaming Frog because it didn't live on your machine and thus was a cloud tool. Its interface was fresher than some of the other tools. And, before it was replaced, it was probably the most authoritative tool for SEO testing and evaluating.