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Moz Pro

Score7.7 out of 10

372 Reviews and Ratings

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What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Categories & Use Cases

Media

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Key Features

Learn about the best (and worst!) features Moz Pro has to offer, as determined by TrustRadius' reviewers.
Based on 372 ratings of Moz Pro's features
View all features

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.7

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.9

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8

Areas for Improvement

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 6.8

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.6

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

Reviews

What users are saying about Moz Pro.
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Moz Pro Delivers

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to medium sized business, we use it to address many of our SEO issues, like drops in rank, as well as for reporting.

Pros

  • Keyword Tracking
  • Domain Authority
  • Reporting

Cons

  • Platform Ease of Use
  • Additional Reporting
  • More Technical Error Tracking

Return on Investment

  • Keyword rank improvements
  • Incremental revenue
  • Keyword expansion

Usability

Alternatives Considered

Semrush

Moz Pro - industry leading SEO tools to grow your business

Incentivized
Phil ParrishView profile
Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees employees)

Pros

  • Improve SEO rankings
  • Identify website issues
  • Understand site visitor behaviors
  • Link building opportunities

Cons

  • Lots of features to manage
  • Robust software to train yourself on
  • Not the cheapest SEO solution, but you get what you pay for

Most Important Features

  • Rank for target keywords
  • Track SEO rankings
  • Gain site visitor intelligence
  • Gain competitive intelligence

Return on Investment

  • Very strong ROI (likely 5-10x)
  • Increased efficiency
  • Better marketing intelligence
  • Reducing website mistakes

Alternatives Considered

Semrush, SE Ranking and rankingCoach

Other Software Used

TapClicks, The Trade Desk, Wrike, Zoom, LiveRamp

Get the tools to marketing your web sites better for Google rankings!

Incentivized
Joseph KahnView profile
Head RankingZealot at Hum JAM in Marketing at Hum JAM (1-10 employees employees)

Pros

  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.

Cons

  • Their navigation could be more user friendly.
  • Their data could be easier to use on the screen.
  • They could have prettier charts and graphs.
  • They could have a mobile rank checking tool like SE Ranker.

Most Important Features

  • Keyword Ranking
  • SEO Audit
  • Competitor Research

Return on Investment

  • Improved speed of getting keyword data
  • Saved time
  • Saved money

Alternatives Considered

Semrush and Ahrefs

Other Software Used

SurferSEO, Plutio, SEO PowerSuite

Best SEO Software For Beginners

Incentivized
Preeti GautamView profile
Social Media Executive & Content Editor at Dealsshutter (11-50 employees employees)

Pros

  • Easy to use.
  • Less expensive as compared to other softwares.
  • One month free trial.
  • Good for SEO.

Cons

  • Lots of features are missing.
  • Navigation.

Most Important Features

  • Link Explorer.
  • Keywords Explorer.

Return on Investment

  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Alternatives Considered

Ahrefs and Semrush

Other Software Used

Ahrefs, Semrush

A great tool for agencies and individual businesses

Incentivized
Scott BureshView profile
Owner in Marketing at Medium Blue Search Engine Marketing (11-50 employees employees)

Pros

  • Backlink research - the link intersect functionality is particularly useful
  • Keyword research - much more intuitive and accessible than using the Google predict tool
  • Site crawls - excellent way to see any technical issues that might be hindering search engine performance

Cons

  • The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
  • Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
  • The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.

Most Important Features

  • site crawls
  • keyword research
  • backlink research

Return on Investment

  • It's a small investment for us that benefits all of our clients. Exact ROI figures would be hard to obtain, but it is critical for client retention.

Alternatives Considered

Ahrefs

Other Software Used

Ahrefs, Google Ads (formerly AdWords), Google Analytics

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