Moz Pro

Moz Pro

Customer Verified
Moz Pro

Overview

Reviews

SEO Powerhouse!

8
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
Read full review

Moz Was a Great Choice for SEO Newbies

8
We use Moz Pro on our marketing team to help plan our SEO and content strategies. Inbound is a big part of our overall approach, and Moz …
Read full review

Popular Features

View all 14 features

SERP ranking tracking (39)

8.6
86%

Keyword analysis (39)

8.6
86%

Page grader (38)

8.2
82%

Competitive analysis (38)

7.9
79%

Reviewer Pros & Cons

View all pros & cons

Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $99 per month

Features Scorecard

SEO

7.8
78%

SEO Channels

7.3
73%

SEO Platform & Account Management

7.9
79%

Product Details

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported LanguagesEnglish

Alternatives

View all alternatives

Frequently Asked Questions

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

How much does Moz Pro cost?

Moz Pro starts at $99.

What is Moz Pro's best feature?

Reviewers rate Keyword analysis and SERP ranking tracking highest, with a score of 8.6.

Who uses Moz Pro?

The most common users of Moz Pro are from Small Businesses and the Marketing & Advertising industry.

Reviews

(1-25 of 340)
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Phil Parrish | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit our owned and operated properties, to optimize our web pages to improve SERP rankings, and to gain a competitive advantage over our competitors. Moz Pro helps us solve website performance issues, SEO issues, and to gain a better understanding of how we can outrank our competitors.
  • Improve SEO rankings
  • Identify website issues
  • Understand site visitor behaviors
  • Link building opportunities
  • Lots of features to manage
  • Robust software to train yourself on
  • Not the cheapest SEO solution, but you get what you pay for
Moz Pro is a market leading SEO product. SEO has been [the] Moz core focus for years, and by being highly specialized, Moz has developed a great reputation and is a leader in SEO. The platform is robust and has a suite of features that will help marketers improve SEO rankings, website performance, improve competitive intelligence, and identify link building opportunities. Due to the amount of features and tools, it is quite the undertaking to learn how to best utilize the platform, but Moz provides an array of training tools to make this an easier assignment. Our organization has seen a very strong ROI by using Moz Pro.
Joseph Kahn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does a full audit of your website to determine any issues or problems that could be preventing you from ranking. It [has] a few suite of tools to help you market yourself better online.
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
  • Their navigation could be more user friendly.
  • Their data could be easier to use on the screen.
  • They could have prettier charts and graphs.
  • They could have a mobile rank checking tool like SE Ranker.
Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We leverage Moz Pro to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors' web presence, backlink building, and many more aspects. It is a very comprehensive tool.
  • Keyword trends
  • Backlink trends and opportunities
  • Competitor web presence analysis
  • Video SEO analytics
  • Website visitor behaviour
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Preeti Gautam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features.

Moz Pro keyword explorer: with this tool you can easily find keywords related to your niche. Also you can find out your competitors top keywords.

Link Explorer: With this you can easily find out the data of your website or your competitors website. Here you can check DA, PA, spam score, ranking keywords and much more.

It's been one year that I am using this software. With this tool I can easily analyze competitor's website and their top pages or keywords. This tool helped a lot in my company's work. The best thing about this tool is that you can crawl your pages also. It also gives you an amazing option to check your keywords position on Google page.
  • Easy to use.
  • Less expensive as compared to other softwares.
  • One month free trial.
  • Good for SEO.
  • Lots of features are missing.
  • Navigation.
This software is best if you are doing SEO.
Scott Buresh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are an agency that uses Moz Pro to gain insights into our clients' websites. We use it to diagnose technical issues on websites, research keywords to target, analyze competitor websites, analyze backlink profiles, track progress, and more. It's an important tool that is vital in putting together comprehensive SEM strategies for our clients.
  • Backlink research - the link intersect functionality is particularly useful
  • Keyword research - much more intuitive and accessible than using the Google predict tool
  • Site crawls - excellent way to see any technical issues that might be hindering search engine performance
  • The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
  • Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
  • The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.
While we use it for agency purposes, any company that depends on its website as a sales or lead channel can benefit from the insights that Moz Pro provides. For a small brochure-ware site the cost may outweigh the benefits, but for larger, enterprise-level sites a tool like Moz Pro is a necessity.
Robin Moody | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Moz for some of our accounts for SEO purposes. Moz is a one-stop shop in setting up your clients' listings. It's very easy out of the box, works quick, and is great for the price--under $200 for SEO for the year is great. The cheapest you can get out of Yext is about $400. So we like Moz for smaller clients that don't have a big budget for SEO.
  • Been around in the business for years
  • Very easy to use dashboard
  • Fast onboarding for a new client
  • Leaders in the SEO space
  • Maybe remind people when their renewal is coming up (most don't do this well).
Moz is great for clients that are not paying monthly for SEO services. If you can convince them they need an annual plan, that works out to under $20 a month. It's all good. I have used Yext, Moz, and Brightlocal. Moz is very, very easy and well priced.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Moz Pro is used by the marketing team globally. Mainly by brand and PPC teams for the competitor's and the keywords research.
  • Competitor's top Keywords
  • Keywords ranking
  • domain authority
  • multiple comparison charts for the keywords
  • Navigation
Moz Pro is best for the keyword research and to find out the rankings.
June 12, 2021

SEO Powerhouse!

Score 8 out of 10
Vetted Review
Verified User
Review Source
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the feedbacks we got back were great, the generated metrics and reports it produce and all its Tips to optimize your campaigns and landing pages were great.
  • Moz Pro Metrics are great!
  • Moz Pro Optimization tips and insights are very useful.
  • Dashboard is a little bit muted with colors and design.
  • Keyword search is sometimes not showing the best results.
Moz Pro is a great SEO tool and if being asked I will recommend it to my fellow colleagues as it works.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's used to help audit my site to see if there are any SEO issues. It's used by both marketing and tech, as a lot of the changes to fix any issues need to be implemented by tech. Overall, it helps us find areas where we can improve our SEO.
  • SEO auditing
  • Reporting
  • Optimization suggestions
  • Learning curve
  • Price
  • Moz is a 3rd-party tool, so there can be discrepancies between what actually matters to Google and other search engines
Moz is well-suited for anyone looking to improve their site's SEO. If you want insight into where you can specifically change your SEO efforts, then Moz is the tool for you. It greatly helps you understand the "black box" that SEO is. Moz might not work well for smaller companies considering its cost.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Moz Pro on our marketing team to help plan our SEO and content strategies. Inbound is a big part of our overall approach, and Moz helps us make sure that we're targeting the keywords that attract the audience that we're really after. It also helps us discover other terms to use in our content.
  • Moz is useful for discovering new keywords to target in website content.
  • Moz helps understand how competitors rank for our most desired terms.
  • Moz helps us understand the relative difficulty of ranking for specific terms.
  • Moz's reporting functionality was difficult to set up and customize.
  • Some of Moz's recommendations are less valuable for low-traffic terms.
  • It was difficult to discover everything Moz does and how each tool can be useful.
Moz Pro is good for organic website content, but I don't feel as confident using it for paid search campaigns. It was ideal for us -- we're a small team that's still building up its SEO expertise. So it was easy to get started and secure some easy wins. I still don't feel like we're getting everything we can out of the investment, though. There are aspects of the platform that we still don't know how to use.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Moz Pro is one of the SEO tools we use when doing keyword research, comparing rankings with competitors, and looking at technical SEO. Multiple individuals use Moz Pro, including the web team, marketing team, and content marketing team. This tool helps us increase our SEO visibility and helps us track our progress as we implement changes.
  • Nice dashboard with easy-to-read statistics that help us determine what to work on
  • Pretty good technical SEO crawl that breaks issues down into levels of severity
  • Good keyword research tool
  • Data is not updated as frequently as we would like
  • Search volume is presented in ranges rather than in average numbers. This is tough for us, as we have a lot of smaller volume keywords, and it's hard to tell which have more search volume
Moz Pro is a good option when starting out with SEO. I have not found it to be as robust as other platforms for providing the most accurate and actionable metrics. We have chosen to supplement our Moz Pro account with other tools to get a more robust picture of our SEO landscape.
Max Shtefan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Moz tool is used by our SEO team at Primacy to analyze organic performance of a website at a granular level. We then report out high-level analysis/results to additional internal teams or clients. We've used the tool to help us in many cases such as keyword research, link building, rank tracking, competitor assessments, page authority metrics and much more. This is a must-have tool for an SEO expert.
  • Linkbuilding opportunities and research
  • Keyword rank tracking
  • Competitor assessments
  • Crawls and campaigns have limits tied to your membership cost
  • Relatively tight keyword tracking restrictions
Moz is well suited for:
  • Assessing where you stand versus your competition
  • Performing deep site crawls (URLs, Page title, subdomains, meta descriptions)
  • Technical SEO issues with your website
  • Specific keyword rank tracking, with the ability to see historical performance
We have not had any issues with their customer support reps.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Moz primarily for target keyword tracking, inbound link tracking, and SERP feature tracking—it's primarily in the SEO realm where I use this tool. Some clients absolutely demand to have keyword rank tracking a part of their SEO strategy, and for these clients, MOZ makes such tracking very simple. If nothing else, I can just download a .csv of the latest ranks and toss them into a reporting doc.
  • Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
  • Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
  • SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible.
I'm maxing this out because I've never felt the need to contact support for anything. I take this as a good sign, because it means that the platform is sufficiently intuitive, the interface is simple, and I can get most of my remaining questions answered through onsite FAQs or Googling it.
Kevin Gamache | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our marketing team utilizes Moz for a variety of tasks surrounding our content marketing and overall site optimization. This is our primary tool to audit the current SEO health of our site, to track our target keywords ranking on Google, and to research new keyword opportunities. We also use Moz for Backlink tracking and competitive analysis.
  • Keyword Expansion Analysis
  • Backlink Analysis
  • Keyword Tracking
  • Competitor Metrics
  • Paid Search visibility as compared to Organic Search visibility
  • Hard to see special placements like instant answers
  • Diving into SEO site issues that were found can be a bit daunting
This tool is great for business just getting started on their SEO journey or are smaller in scale. Moz works great and does everything we need, and the capacity limits that we have with our subscription fit our needs perfectly and for a great price. I think agencies and enterprise-level businesses will find that there needs to be a bit more to handle volumes as it relates to the user interface of Moz.
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Lee L Kennedy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We set up projects in Moz to track SEO progress for a few clients of ours. It's really used by me, as I'm the person overseeing the SEO work. It allows me to track some specific rankings, get some insight into on-site issues, and research other websites and keyword opportunities for our continued SEO efforts.
  • Keyword tracking is great and reliable.
  • Their search volume metrics are the best in the industry.
  • They campaign dashboards are a nice way to track your success over time.
  • I wish you could put in a website and return what that site ranks for, like SEMRush. But I don't think you can.
  • The interface has so many options, it's hard to navigate or remember where you have to go for certain things.
  • It's difficult to switch between rank tracking vs keyword discovery--they're in two different places that don't merge well.
Good for high-level rank tracking and basic SEO recommendations. You can use their crawler to track on-site issues and grade each page for each keyword, but many of the issues that will come back won't be relevant or important enough to address. Rank tracking is good if you know the keywords to target. If you have to find new ones, their keyword research tool is good too.
Moz has some amazing support. They are always quick to respond to your inquiry or issue, are very friendly and helpful, and are generally a joy to work with. I haven't used their support much, but I just submitted a bug report the other day and they responded very quickly and said they'd pass along my question to their product team.
Jordan Comstock | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I have used both moz pro and free versions for 3 years now. With the pro product, we used it to track our rankings and keywords. I am an avid user of the moz bar while online. by far my favorite part of the product is the moz bar. It helps me to see DA, followed links with ease on any site. I also used the link explorer to analyze links and competitors.
  • DA in the moz bar. My favorite Domain authority tracking tool.
  • Highlights followed and no follow links, as well as show on page elements. allows you to see it easy without viewing source code.
  • Keyword explorer. decent KW tool.
  • Pro subscription isn't the be all end all of SEO. Other tools do KW, Links better in my opinion.
  • DA isn't always consistent with other tools, which can be frustrating when comparing data.
  • Expensive.
Moz is well suited as a free tool with the moz bar. That has been my go to with moz since beginning to work with SEO. The moz bar is most useful with a pro subscription. But with the free subscription you get a good tool as well. Checking the DA and PA is easy with the bar or the smaller widget in DA mode. Tracking follow/nofollow links are easy to find as well. Another huge win for moz is its own authority. It is one of the best places to learn SEO.
I never had to use it, so I don't have a positive or negative rating. I always used the tool with ease. It is very intuitive. That is the main reason that I never needed to contact support. So I suppose that is a good sign that they give good support, that you don't need it.
Rachel Hensley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Moz was used by the organization by the two E-Commerce directors within the company. It gives great insight to your SEO by providing keyword research, position monitoring, and crawling stats. You are able to track certain keywords and their position so you can aim to improve your rank over time. They also make a great Google Chrome extension that gives you SEO feedback as well.
  • Keyword Research: Before starting SEO you should always start with an audit and by doing your research. You can trust the MOZ brand to bring you real information regarding keyword research.
  • Position Monitoring: This was my favorite feature of the program. I love selecting my keywords and watching their position/performance over time. I found many ways to improve and looked forward to checking it each month.
  • Crawling: Moz pro gives you crawling information to rival Google Analytics.
  • It's not a super intuitive program. It can be clunky in some areas and while not hard to use, it doesn't flow as well as it could.
  • It doesn't have a sleek design. The backend and information is upfront but could benefit from a sleeker design to maybe better represent the brand.
I think Moz is well suited for any company looking to improve their presence online because it's easy to use and I think anyone even a marketing novice would be able to read the metrics and gain insight into how to improve their company's performance online. I think it's so easy to use that even companies without big marketing teams could assign this to a team member to gain more information about their company. I think it brings SEO to a common level and anyone would be able to benefit from the program.
Nathan Sichilongo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We use MOZ for our SEO and digital marketing efforts. As a digital marketing department, our goal is to ensure our SEO efforts are effective and using MOZ is one reason why we have had good success with SEO. As a growing digital based business, we have to keep track of where our customers are coming from in search and trying to improve our overall ranking using good SEO practices. We especially love the keyword explorer tool and Domain Authority assessment tools that help us to constantly monitor keywords and domain metrics to know if our SEO efforts are working and how we can improve them.
  • Open Site Explorer: this tool allows you to monitor your site's backlinks and compare them to competitors. It is an indispensable tool for monitoring site's backlink performance.
  • Keyword Research: Moz has had one of the best keyword research tools in the business. The good thing is you can see competition scores and check what other keywords are similar to the one you are searching for.
  • Crawl Tool: Moz has one of the largest crawl engines available and can crawl a site and give you a report on things you can improve and enhance for good SEO practice. This tool has helped us when setting up new sites to give us a full report and checklist to follow on what things we need to work on.
  • Crawler is not the greatest: Sure MOZ has one of the largest crawlers online but it lags behind other competitors in terms of depth and crawl frequency. If you compare to similarly priced tools, a lot of times MOZ lags behind.
  • MOZ is more for beginner SEOs. If you are just getting started out, MOZ' tools are ideal but if you have done SEO for months, you will find more usage and depth in other tools.
If you just need basic SEO information and can handle the quirks of MOZ, then it's definitely a good tool. The keyword research tool and Open Site Explorer tools are great for getting the ropes around SEO and stuff.
Joe "JC" Cross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Great tool for tracking website rankings, SEO, and analytics. It provides a snapshot of important metrics, so you can quickly know where a site stands among the competition. I find the tool particularly helpful as a browser extension, which allows me to determine site influence immediately, without the need for any further investigation.
  • Website Ranking
  • SEO
  • Analytics
  • More robust tracking of backlinks
Moz works great if you're looking for an easy-to-use tool to track website performance and ranking. I would recommend it to businesses who rely upon search engine optimization, including keyword searching, and crawling.

If you're a small business owner, you might find it more expansive than necessary. I wouldn't recommend it if you're a small shop looking for a few basics.
Andrew Silverstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We're using Moz in our marketing department to research our website as well as those of our competitors. In addition, we use Moz to analyze traffic to our site via backlinks and various other criteria. At the end of the day, it's one of many tools we use to help manage our online reputation, which isn't the best but certainly improving thanks to the insight Moz provides and the insight-driven action we take.
  • Backlink analysis - not only can you see every backlink to your site, but the SEO "strength" of the backlinking domain. We realized we had PLENTY of backlinks, but not as many as we'd like from stronger domains. Now, we're targeting stronger domains with relevant content containing links to those domains.
  • The Moz Bar - A must-have for any Chrome user involved in SEO in any capacity like myself. Just click the little Moz Bar icon and it'll bring up the site's title tag, meta tag, domain authority, page authority, and so much more.
  • Keyword Explorer - Not unlike many of these SEO sites, Moz has a fairly robust keyword explorer that breaks down the keyword(s) you search into categories like monthly volume, difficulty, similar suggestions and more. What I like is that you can save a set of keywords to your account if you're looking to run a particular campaign.
  • This is tough as I'm fairly green when it comes to SEO. But, that's what Moz excels at in my experience. If there's something you don't understand or would like to know more about, they have a massive library of helpful content. I do wish the live chat functionality was actually live. They're somewhat quick to respond (>24 hours), but it's always been a gamble as to when I'll actually receive a response to my question.
I think Moz is well-suited for bigger enterprise businesses looking to take more control over their SEO appearance and results on Google's SERP. If you work for a smaller local business, I think your money is better invested elsewhere. There are plenty of free tools out there that can help you up your SEO game on a local level - including many from Google themselves.
April 25, 2018

Love Moz for SEO

Katie Bodell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
My editorial team uses Moz on a daily basis.

It helps us determine successful key words for articles, landing pages, and social media content. We use it to help us manage SEO.
  • Keyword selection - helps us choose the best keywords to target
  • Recommended keywords - sorting & filtering these results by audience reach is really helpful
  • On-page grading of SEO goes way beyond the basics & helps identify problems & solutions for SEO.
  • I would love a "click to compare" option for keywords. You can do this with larger campaigns, but often I am searching for a single-use keyword (for a blog post, for example) and want to compare the data for multiple keywords without using the page navigation.
I have found Moz to be way more beneficial than other services (such as Google's AdWords) both in its user-friendly layout and the depth of analysis the site can provide. Moz has helped us target keywords that we never would have thought of without its "suggested keyword" option helping us to see what users are actually searching for.
Samuel Klepinger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company uses Moz as a tool to save time and simplify a number of tasks related to our website and digital presence. These include keyword research, tracking ranking performance, content optimization, & competitor analysis, among others. We've been Moz users for quite a while and have consistently found the tool suite to be very helpful for our small marketing team!
  • The keyword research tool, 'Keyword Explorer' provides a lot of information in a very consumable format.
  • Moz's 'Crawl Test' tool is great for prioritizing issues by impact. While a lot of other competitor tools will identify and report on trouble-making URLs and errors that need attention, the Moz UI and readily available resource articles and tips make it a much more complete solution; we're able to identify technical SEO errors, get assistance with prioritizing them, and find instructions for how to fix issues, all in one place.
  • Moz has a developed community of SEO folks, digital marketers, and internal staff that are always quick to answer questions and provide feedback.
  • For our keyword research needs, we typically end up using other tools to supplement the data we get with Moz. Consequently, a lot of our research is compiled outside Moz.
  • The social media tool, FollowerWonk, was included with a Moz subscription at one point, but is no longer available. We were sad to see it go!
  • Tracked competitors are limited to three per campaign.
Moz provides a lot of value for small-medium sized marketing teams in terms of reducing the workload and complexity involved with managing website SEO efforts. The tools are great and the resources/support/community backing the solution are outstanding. Moz does an excellent job of making it easier for both digital marketing newbies and vets to make decisions and drive results.
Dragan Nikolic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I work for a small marketing agency and we use it to optimize landing pages for keywords as I found its Page Grading Tool to be immensely helpful in that regard. Moz also features a local search optimization tool called Moz Local. We have clients who also need local SEO, where we configure Moz to monitor Google SERPs for countries and areas of their operation. Moz has given us fairly consistent data and reports, but know that local SEO requires a lot of manual labor and no tool can do it all by itself.
Moz knowledge base is huge and offers a vast amount of useful data. Moz Pro dashboard is sprinkled with tips and they are useful to novice and advanced users, as well. Rand Fishkin explains what every feature does in the videos, so you'll always learn something new while using the platform. When setting the campaign, you'll be asked to input 3 of the competitor websites and also choose which search engines you want to use. I find this feature quite nice, as you'll be able to track the progress nicely.
  • Reporting system
  • Competition comparison
  • On-page grading system
  • Moz is great for reporting when you have a lot of campaigns to monitor, even though their database lacks the vastness of other SEO tools
  • Not very clean UI
  • UI not responsive
  • Not very accurate link index
Moz is great for tracking your SEO progress for multiple clients. It doesn't always offer the most accurate data, but it shows you the direction your campaigns are heading, which is very important. If you're trying to do link-building or anything that has to do with links, I suggest you look for Ahrefs or SEMrush.
April 19, 2018

Moz Makes SEO Easy

Lindsey Marymont | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Moz is a very powerful tool for analyzing search traffic and measuring performance. We had a bit of a hard time setting up the campaigns within the system, but once we figured out the best way to structure the setup, it was very useful. We used the system regularly, making technical audits a part of our SEO strategy. The reports we subscribed to kept us updated and notified us of any changes we would want to know about and allowed us to monitor our campaigns without doing too much legwork. We could have utilized more of the capabilities considering how much the basic offerings helped us but didn't get far enough into the system.
  • Technical SEO audit reports
  • Keyword tracking and competitive rankings
  • Grouping keywords into campaigns to monitor as group
  • Automated reporting emailed regularly
  • Easier or more structured setup - maybe guided tour to walk through examples
  • More recommendations for customers. There is some degree of this, but it is helpful to have various different kinds of recommendations.
  • The video tutorials are helpful - I watched a lot of them, but if I had to think of something, I would recommend more of this.
It depends on what they are trying to do, but Moz was really helpful getting started with an SEO strategy and helping us work toward SEO goals. There are various tiers of the product so it might have more functionality in other areas, but in my experience, Moz was very helpful in getting started and for tracking/monitoring performance rather than taking our efforts to the next level with recommendations or developing a strategy.
Roman Prokopchuk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Analyzing link profile, help with SEO site audits, and content analysis. Open site explorer has been one of the greatest assets in my SEO career and has benefited all campaigns managed and worked on.
  • Understand strength of site and individual pages.
  • Bank link profile analysis.
  • Competitor analysis
  • Rank tracking
  • Making site audit features more robust.
  • Improve capabilities of keyword explorer.
Competitor analysis of onsite strengths, competitor backlink analysis, and keyword discovery.