Moz Pro keyword explorer: …
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
- SERP ranking tracking (39)8.787%
- Keyword analysis (39)8.484%
- Competitive analysis (38)8.080%
- Page grader (38)8.080%
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Moz Pro, and make your voice heard!
Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $99 per month
- Tech Details
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
|Operating Systems||Windows, Linux, Mac|
- Improve SEO rankings
- Identify website issues
- Understand site visitor behaviors
- Link building opportunities
- Lots of features to manage
- Robust software to train yourself on
- Not the cheapest SEO solution, but you get what you pay for
- Keyword trends
- Backlink trends and opportunities
- Competitor web presence analysis
- Video SEO analytics
- Website visitor behaviour
- It finds relevant keywords and lets you know your chance of ranking with them.
- It helps you find content that needs work to rank better.
- It helps you improve any technical issues with your web pages.
- It helps you audit your current site for any technical issues.
- It helps you keep track of your most important keywords.
- Their navigation could be more user friendly.
- Their data could be easier to use on the screen.
- They could have prettier charts and graphs.
- They could have a mobile rank checking tool like SE Ranker.
- Backlink research - the link intersect functionality is particularly useful
- Keyword research - much more intuitive and accessible than using the Google predict tool
- Site crawls - excellent way to see any technical issues that might be hindering search engine performance
- The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
- Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
- The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.
- Moz Pro Metrics are great!
- Moz Pro Optimization tips and insights are very useful.
- Dashboard is a little bit muted with colors and design.
- Keyword search is sometimes not showing the best results.
Moz Pro keyword explorer: with this tool you can easily find keywords related to your niche. Also you can find out your competitors top keywords.
Link Explorer: With this you can easily find out the data of your website or your competitors website. Here you can check DA, PA, spam score, ranking keywords and much more.
It's been one year that I am using this software. With this tool I can easily analyze competitor's website and their top pages or keywords. This tool helped a lot in my company's work. The best thing about this tool is that you can crawl your pages also. It also gives you an amazing option to check your keywords position on Google page.
- Easy to use.
- Less expensive as compared to other softwares.
- One month free trial.
- Good for SEO.
- Lots of features are missing.
- Competitor's top Keywords
- Keywords ranking
- domain authority
- multiple comparison charts for the keywords
- SEO auditing
- Optimization suggestions
- Learning curve
- Moz is a 3rd-party tool, so there can be discrepancies between what actually matters to Google and other search engines
- Nice dashboard with easy-to-read statistics that help us determine what to work on
- Pretty good technical SEO crawl that breaks issues down into levels of severity
- Good keyword research tool
- Data is not updated as frequently as we would like
- Search volume is presented in ranges rather than in average numbers. This is tough for us, as we have a lot of smaller volume keywords, and it's hard to tell which have more search volume
- Moz is useful for discovering new keywords to target in website content.
- Moz helps understand how competitors rank for our most desired terms.
- Moz helps us understand the relative difficulty of ranking for specific terms.
- Moz's reporting functionality was difficult to set up and customize.
- Some of Moz's recommendations are less valuable for low-traffic terms.
- It was difficult to discover everything Moz does and how each tool can be useful.
- Been around in the business for years
- Very easy to use dashboard
- Fast onboarding for a new client
- Leaders in the SEO space
- Maybe remind people when their renewal is coming up (most don't do this well).
- Linkbuilding opportunities and research
- Keyword rank tracking
- Competitor assessments
- Crawls and campaigns have limits tied to your membership cost
- Relatively tight keyword tracking restrictions
- Assessing where you stand versus your competition
- Performing deep site crawls (URLs, Page title, subdomains, meta descriptions)
- Technical SEO issues with your website
- Specific keyword rank tracking, with the ability to see historical performance
- Keyword tracking is great and reliable.
- Their search volume metrics are the best in the industry.
- They campaign dashboards are a nice way to track your success over time.
- I wish you could put in a website and return what that site ranks for, like SEMRush. But I don't think you can.
- The interface has so many options, it's hard to navigate or remember where you have to go for certain things.
- It's difficult to switch between rank tracking vs keyword discovery--they're in two different places that don't merge well.
- Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
- Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
- SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
- Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
- I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
- There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
- Link Tracker
- Social Mentions
- Local SEO
- Moz index
- SEO weather
- Backlink database is limited
- Industry specific jargons and mentions would be helpful
- Error tracking is very misleading
- Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check
- The keyword tracker tool is phenomenal. It’s so helpful to be able to track keyword progression over weeks and months.
- If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.
- The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way.
- Moz has a basic competitor analysis function, but in order to truly see how a competitor is doing, you almost need to create a new project for that competitor. The tool is excellent for single website management, but not as robust as some other tools when it comes to competitor analysis.
- Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
- The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
- Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
- Moz' offerings have continued to split and introduce additional costs - limitations in crawl budget or keyword tracking can be annoying.
- On-Demand Crawl toolset is not as robust as an Ahrefs.
If you're a large team or an enterprise site, Moz offerings have be supplemented by other tools or it gets replaced wholesale.
- DA in the moz bar. My favorite Domain authority tracking tool.
- Highlights followed and no follow links, as well as show on page elements. allows you to see it easy without viewing source code.
- Keyword explorer. decent KW tool.
- Pro subscription isn't the be all end all of SEO. Other tools do KW, Links better in my opinion.
- DA isn't always consistent with other tools, which can be frustrating when comparing data.
- Amazing resources.
- Fantastic example videos walking you through SEO tips.
- Great analytics tool to get SEO insights.
- Great dashboard layout.
- I don't personally have any big problems with Moz.
- My one main thing would be improving their free version a little more without taking away from their paid editions.
- Keyword Expansion Analysis
- Backlink Analysis
- Keyword Tracking
- Competitor Metrics
- Paid Search visibility as compared to Organic Search visibility
- Hard to see special placements like instant answers
- Diving into SEO site issues that were found can be a bit daunting
- Keyword research/planning.
- Web analytics.
- SERP rank tracking.
- Moz's site crawl might not be the best for larger companies with more complex websites.
- Their dashboard is helpful, but it can sometimes be overwhelming when trying to find the information you actually need.
- The keyword planner feels a bit limited compared to other tools.
- Website Ranking
- More robust tracking of backlinks
If you're a small business owner, you might find it more expansive than necessary. I wouldn't recommend it if you're a small shop looking for a few basics.
- Running a scan on our site and tracking any broken pages or 500 errors
- Tracking keywords and their rankings as per different geographies
- Keeping a tab on competitors and their rankings
- The backlink database of MOZ when I used it looked somewhat under-powered. In some cases older links resurfaced as new.
- Keyword Explorer. I use the lists feature, SERP analysis, & suggestions several times per week. The suggestions that are questions is a good starting place for get a sense of what my target audience cares about. Then I'm able to do more targeted research within the SERP itself and come up with a plan for our piece of content.
- I think Rank Tracker is really helpful, especially for agencies trying to get a quick sense of how many sites are performing for higher priority terms. All your top terms are on one page, which makes it easy to do a quick, daily check.
- MOZ does a really good job at creating an open, no judgement community forum where ideas and concerns can be freely expressed without ridicule or embarrassment. Whether you think you are a beginner or an expert, you are welcome to speak your mind and ask your questions. Their free articles, white papers, vlogs, etc are all really well done resources for any SEO professional.
- Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
- I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
- I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
- Keyword Research: Before starting SEO you should always start with an audit and by doing your research. You can trust the MOZ brand to bring you real information regarding keyword research.
- Position Monitoring: This was my favorite feature of the program. I love selecting my keywords and watching their position/performance over time. I found many ways to improve and looked forward to checking it each month.
- Crawling: Moz pro gives you crawling information to rival Google Analytics.
- It's not a super intuitive program. It can be clunky in some areas and while not hard to use, it doesn't flow as well as it could.
- It doesn't have a sleek design. The backend and information is upfront but could benefit from a sleeker design to maybe better represent the brand.