Moz Pro

Moz Pro

Top Rated
Score 8.2 out of 10
Top Rated
Moz Pro


What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and...
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Recent Reviews

SEO Powerhouse!

8 out of 10
June 12, 2021
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Popular Features

View all 14 features
  • SERP ranking tracking (39)
  • Keyword analysis (39)
  • Competitive analysis (38)
  • Page grader (38)

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On Premise
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On Premise
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On Premise
per month

Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Quick Introduction to Moz Pro
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Core features related to search engine optimization

7.7Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

6.8Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.8Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

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Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate SERP ranking tracking highest, with a score of 8.7.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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(1-25 of 76)
Companies can't remove reviews or game the system. Here's why
Phil Parrish | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit our owned and operated properties, to optimize our web pages to improve SERP rankings, and to gain a competitive advantage over our competitors. Moz Pro helps us solve website performance issues, SEO issues, and to gain a better understanding of how we can outrank our competitors.
  • Improve SEO rankings
  • Identify website issues
  • Understand site visitor behaviors
  • Link building opportunities
  • Lots of features to manage
  • Robust software to train yourself on
  • Not the cheapest SEO solution, but you get what you pay for
Moz Pro is a market leading SEO product. SEO has been [the] Moz core focus for years, and by being highly specialized, Moz has developed a great reputation and is a leader in SEO. The platform is robust and has a suite of features that will help marketers improve SEO rankings, website performance, improve competitive intelligence, and identify link building opportunities. Due to the amount of features and tools, it is quite the undertaking to learn how to best utilize the platform, but Moz provides an array of training tools to make this an easier assignment. Our organization has seen a very strong ROI by using Moz Pro.
Score 8 out of 10
Vetted Review
Verified User
We leverage Moz Pro to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors' web presence, backlink building, and many more aspects. It is a very comprehensive tool.
  • Keyword trends
  • Backlink trends and opportunities
  • Competitor web presence analysis
  • Video SEO analytics
  • Website visitor behaviour
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Joseph Kahn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does a full audit of your website to determine any issues or problems that could be preventing you from ranking. It [has] a few suite of tools to help you market yourself better online.
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
  • Their navigation could be more user friendly.
  • Their data could be easier to use on the screen.
  • They could have prettier charts and graphs.
  • They could have a mobile rank checking tool like SE Ranker.
Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.
Scott Buresh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are an agency that uses Moz Pro to gain insights into our clients' websites. We use it to diagnose technical issues on websites, research keywords to target, analyze competitor websites, analyze backlink profiles, track progress, and more. It's an important tool that is vital in putting together comprehensive SEM strategies for our clients.
  • Backlink research - the link intersect functionality is particularly useful
  • Keyword research - much more intuitive and accessible than using the Google predict tool
  • Site crawls - excellent way to see any technical issues that might be hindering search engine performance
  • The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
  • Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
  • The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.
While we use it for agency purposes, any company that depends on its website as a sales or lead channel can benefit from the insights that Moz Pro provides. For a small brochure-ware site the cost may outweigh the benefits, but for larger, enterprise-level sites a tool like Moz Pro is a necessity.
June 12, 2021

SEO Powerhouse!

Score 8 out of 10
Vetted Review
Verified User
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the feedbacks we got back were great, the generated metrics and reports it produce and all its Tips to optimize your campaigns and landing pages were great.
  • Moz Pro Metrics are great!
  • Moz Pro Optimization tips and insights are very useful.
  • Dashboard is a little bit muted with colors and design.
  • Keyword search is sometimes not showing the best results.
Moz Pro is a great SEO tool and if being asked I will recommend it to my fellow colleagues as it works.
Preeti Gautam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features.

Moz Pro keyword explorer: with this tool you can easily find keywords related to your niche. Also you can find out your competitors top keywords.

Link Explorer: With this you can easily find out the data of your website or your competitors website. Here you can check DA, PA, spam score, ranking keywords and much more.

It's been one year that I am using this software. With this tool I can easily analyze competitor's website and their top pages or keywords. This tool helped a lot in my company's work. The best thing about this tool is that you can crawl your pages also. It also gives you an amazing option to check your keywords position on Google page.
  • Easy to use.
  • Less expensive as compared to other softwares.
  • One month free trial.
  • Good for SEO.
  • Lots of features are missing.
  • Navigation.
This software is best if you are doing SEO.
Score 8 out of 10
Vetted Review
Verified User
Moz Pro is used by the marketing team globally. Mainly by brand and PPC teams for the competitor's and the keywords research.
  • Competitor's top Keywords
  • Keywords ranking
  • domain authority
  • multiple comparison charts for the keywords
  • Navigation
Moz Pro is best for the keyword research and to find out the rankings.
Score 10 out of 10
Vetted Review
Verified User
It's used to help audit my site to see if there are any SEO issues. It's used by both marketing and tech, as a lot of the changes to fix any issues need to be implemented by tech. Overall, it helps us find areas where we can improve our SEO.
  • SEO auditing
  • Reporting
  • Optimization suggestions
  • Learning curve
  • Price
  • Moz is a 3rd-party tool, so there can be discrepancies between what actually matters to Google and other search engines
Moz is well-suited for anyone looking to improve their site's SEO. If you want insight into where you can specifically change your SEO efforts, then Moz is the tool for you. It greatly helps you understand the "black box" that SEO is. Moz might not work well for smaller companies considering its cost.
Score 7 out of 10
Vetted Review
Verified User
Moz Pro is one of the SEO tools we use when doing keyword research, comparing rankings with competitors, and looking at technical SEO. Multiple individuals use Moz Pro, including the web team, marketing team, and content marketing team. This tool helps us increase our SEO visibility and helps us track our progress as we implement changes.
  • Nice dashboard with easy-to-read statistics that help us determine what to work on
  • Pretty good technical SEO crawl that breaks issues down into levels of severity
  • Good keyword research tool
  • Data is not updated as frequently as we would like
  • Search volume is presented in ranges rather than in average numbers. This is tough for us, as we have a lot of smaller volume keywords, and it's hard to tell which have more search volume
Moz Pro is a good option when starting out with SEO. I have not found it to be as robust as other platforms for providing the most accurate and actionable metrics. We have chosen to supplement our Moz Pro account with other tools to get a more robust picture of our SEO landscape.
Score 8 out of 10
Vetted Review
Verified User
We use Moz Pro on our marketing team to help plan our SEO and content strategies. Inbound is a big part of our overall approach, and Moz helps us make sure that we're targeting the keywords that attract the audience that we're really after. It also helps us discover other terms to use in our content.
  • Moz is useful for discovering new keywords to target in website content.
  • Moz helps understand how competitors rank for our most desired terms.
  • Moz helps us understand the relative difficulty of ranking for specific terms.
  • Moz's reporting functionality was difficult to set up and customize.
  • Some of Moz's recommendations are less valuable for low-traffic terms.
  • It was difficult to discover everything Moz does and how each tool can be useful.
Moz Pro is good for organic website content, but I don't feel as confident using it for paid search campaigns. It was ideal for us -- we're a small team that's still building up its SEO expertise. So it was easy to get started and secure some easy wins. I still don't feel like we're getting everything we can out of the investment, though. There are aspects of the platform that we still don't know how to use.
Robin Moody | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Moz for some of our accounts for SEO purposes. Moz is a one-stop shop in setting up your clients' listings. It's very easy out of the box, works quick, and is great for the price--under $200 for SEO for the year is great. The cheapest you can get out of Yext is about $400. So we like Moz for smaller clients that don't have a big budget for SEO.
  • Been around in the business for years
  • Very easy to use dashboard
  • Fast onboarding for a new client
  • Leaders in the SEO space
  • Maybe remind people when their renewal is coming up (most don't do this well).
Moz is great for clients that are not paying monthly for SEO services. If you can convince them they need an annual plan, that works out to under $20 a month. It's all good. I have used Yext, Moz, and Brightlocal. Moz is very, very easy and well priced.
Max Shtefan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Moz tool is used by our SEO team at Primacy to analyze organic performance of a website at a granular level. We then report out high-level analysis/results to additional internal teams or clients. We've used the tool to help us in many cases such as keyword research, link building, rank tracking, competitor assessments, page authority metrics and much more. This is a must-have tool for an SEO expert.
  • Linkbuilding opportunities and research
  • Keyword rank tracking
  • Competitor assessments
  • Crawls and campaigns have limits tied to your membership cost
  • Relatively tight keyword tracking restrictions
Moz is well suited for:
  • Assessing where you stand versus your competition
  • Performing deep site crawls (URLs, Page title, subdomains, meta descriptions)
  • Technical SEO issues with your website
  • Specific keyword rank tracking, with the ability to see historical performance
We have not had any issues with their customer support reps.
Lee L Kennedy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We set up projects in Moz to track SEO progress for a few clients of ours. It's really used by me, as I'm the person overseeing the SEO work. It allows me to track some specific rankings, get some insight into on-site issues, and research other websites and keyword opportunities for our continued SEO efforts.
  • Keyword tracking is great and reliable.
  • Their search volume metrics are the best in the industry.
  • They campaign dashboards are a nice way to track your success over time.
  • I wish you could put in a website and return what that site ranks for, like SEMRush. But I don't think you can.
  • The interface has so many options, it's hard to navigate or remember where you have to go for certain things.
  • It's difficult to switch between rank tracking vs keyword discovery--they're in two different places that don't merge well.
Good for high-level rank tracking and basic SEO recommendations. You can use their crawler to track on-site issues and grade each page for each keyword, but many of the issues that will come back won't be relevant or important enough to address. Rank tracking is good if you know the keywords to target. If you have to find new ones, their keyword research tool is good too.
Moz has some amazing support. They are always quick to respond to your inquiry or issue, are very friendly and helpful, and are generally a joy to work with. I haven't used their support much, but I just submitted a bug report the other day and they responded very quickly and said they'd pass along my question to their product team.
Score 9 out of 10
Vetted Review
Verified User
I use Moz primarily for target keyword tracking, inbound link tracking, and SERP feature tracking—it's primarily in the SEO realm where I use this tool. Some clients absolutely demand to have keyword rank tracking a part of their SEO strategy, and for these clients, MOZ makes such tracking very simple. If nothing else, I can just download a .csv of the latest ranks and toss them into a reporting doc.
  • Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
  • Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
  • SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible.
I'm maxing this out because I've never felt the need to contact support for anything. I take this as a good sign, because it means that the platform is sufficiently intuitive, the interface is simple, and I can get most of my remaining questions answered through onsite FAQs or Googling it.
Score 8 out of 10
Vetted Review
Verified User
Moz is being used to track local SEO performance and also to track traffic and mentions. This amazing software allows us to understand our users and visitors better. It has deep capabilities when it comes to tracing mentions, local keywords, popularity index, how often the pages are visited as well as social mentions. It also shows site load performance however not really detailed because Moz crawls site once per week. So there might be outdated links. One favorite feature that I like is the ability to look at link strength. This information allows me to vow or disavow incoming links or outer links.
  • Link Tracker
  • Social Mentions
  • Local SEO
  • Moz index
  • SEO weather
  • Backlink database is limited
  • Industry specific jargons and mentions would be helpful
  • Error tracking is very misleading
  • Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check
It is well suited for local SEO or websites that have multiple sub sites that need tracking. Another capability is the backend SEO weather report. This report is very useful for SEO analysts to be able to do proper research on Google's recent algorithm changes. Another value of this software is the ability to check keywords against competitor sites, this allows analysts to compete and understand how to market their brand.
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Score 7 out of 10
Vetted Review
Verified User
As a company that not only builds websites for clients but builds robust digital strategies for them as well, it’s important to have an arsenal of great tools to help with reporting. We have used Moz for several years to track keywords, compare search visibility with the competition, and optimize web page content to enhance overall website SEO efforts.
  • The keyword tracker tool is phenomenal. It’s so helpful to be able to track keyword progression over weeks and months.
  • If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.
  • The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way.
  • Moz has a basic competitor analysis function, but in order to truly see how a competitor is doing, you almost need to create a new project for that competitor. The tool is excellent for single website management, but not as robust as some other tools when it comes to competitor analysis.
If you’re in the SEO or SEM game, Moz is an absolute must to have in your arsenal.
Score 7 out of 10
Vetted Review
Verified User
Moz is used specifically by the digital marketing team, primarily to support our content marketing and SEO efforts. While those are the primary uses for us, we also use the platform for outreach targeting and site crawling and audits.
  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
  • Moz' offerings have continued to split and introduce additional costs - limitations in crawl budget or keyword tracking can be annoying.
  • On-Demand Crawl toolset is not as robust as an Ahrefs.
Moz is an excellent tool for a team looking for an all-in-one digital marketing optimization tool. Although not best-in-class across the board, it's good enough - and affordable enough - to get the job done when you're bootstrapping.

If you're a large team or an enterprise site, Moz offerings have be supplemented by other tools or it gets replaced wholesale.
Can't comment here as we haven't had any support issues. We use the help documentation and guided videos to learn the platform.
Jordan Comstock | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I have used both moz pro and free versions for 3 years now. With the pro product, we used it to track our rankings and keywords. I am an avid user of the moz bar while online. by far my favorite part of the product is the moz bar. It helps me to see DA, followed links with ease on any site. I also used the link explorer to analyze links and competitors.
  • DA in the moz bar. My favorite Domain authority tracking tool.
  • Highlights followed and no follow links, as well as show on page elements. allows you to see it easy without viewing source code.
  • Keyword explorer. decent KW tool.
  • Pro subscription isn't the be all end all of SEO. Other tools do KW, Links better in my opinion.
  • DA isn't always consistent with other tools, which can be frustrating when comparing data.
  • Expensive.
Moz is well suited as a free tool with the moz bar. That has been my go to with moz since beginning to work with SEO. The moz bar is most useful with a pro subscription. But with the free subscription you get a good tool as well. Checking the DA and PA is easy with the bar or the smaller widget in DA mode. Tracking follow/nofollow links are easy to find as well. Another huge win for moz is its own authority. It is one of the best places to learn SEO.
I never had to use it, so I don't have a positive or negative rating. I always used the tool with ease. It is very intuitive. That is the main reason that I never needed to contact support. So I suppose that is a good sign that they give good support, that you don't need it.
October 17, 2019

An SEO that works

Score 10 out of 10
Vetted Review
Verified User
Mom is being used in a specific department within my organization I am currently working for. We are utilizing Moz in a variety of ways. We are using this tool to gain information on a variety of topics and ideas. First, Moz is consistently used as a fantastic and highly regarded SEO resource tool. They have some of the best instructions, examples, and information on SEO site-wide and how to make improvements to the current state of yours. We are also leveraging Moz to gain insights on specific clients and domains regarding their SEO and position they are currently receiving.
  • Amazing resources.
  • Fantastic example videos walking you through SEO tips.
  • Great analytics tool to get SEO insights.
  • Great dashboard layout.
  • I don't personally have any big problems with Moz.
  • My one main thing would be improving their free version a little more without taking away from their paid editions.
Moz is going to be a fantastic investment of both your time and your money if you are looking for insights and resources around SEO. It is also one of the best tools to use for SEO insights. There are many SEO tools to pick from when trying to optimize and gain insights on your search engine results. Moz is one of the best and consistently cuts down time and stress.
Personally, in my time using Moz, I have not run into many issues that would prompt me to use or contact their customer support line. I have had very minor questions and inquiries but Moz has a great customer service team that is knowledgeable and available to answer questions quickly and provide support.
Kevin Gamache | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our marketing team utilizes Moz for a variety of tasks surrounding our content marketing and overall site optimization. This is our primary tool to audit the current SEO health of our site, to track our target keywords ranking on Google, and to research new keyword opportunities. We also use Moz for Backlink tracking and competitive analysis.
  • Keyword Expansion Analysis
  • Backlink Analysis
  • Keyword Tracking
  • Competitor Metrics
  • Paid Search visibility as compared to Organic Search visibility
  • Hard to see special placements like instant answers
  • Diving into SEO site issues that were found can be a bit daunting
This tool is great for business just getting started on their SEO journey or are smaller in scale. Moz works great and does everything we need, and the capacity limits that we have with our subscription fit our needs perfectly and for a great price. I think agencies and enterprise-level businesses will find that there needs to be a bit more to handle volumes as it relates to the user interface of Moz.
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Score 9 out of 10
Vetted Review
Verified User
Moz is being used by multiple people on the marketing team (copywriter, web developer, digital marketing managers, etc) to ensure our website is optimized to the best of our ability. We also use the keyword planner to help develop our content to ensure we're creating content that people are interested in and searching for.
  • Keyword research/planning.
  • Web analytics.
  • SERP rank tracking.
  • Moz's site crawl might not be the best for larger companies with more complex websites.
  • Their dashboard is helpful, but it can sometimes be overwhelming when trying to find the information you actually need.
  • The keyword planner feels a bit limited compared to other tools.
Moz is great for smaller teams with more simple websites that are just looking for some additional guidance in terms of keyword planning and overall site SEO. If you have a more complex website, you'll most likely need to use additional tools in order to make sure your website is fully optimized.
Joe "JC" Cross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Great tool for tracking website rankings, SEO, and analytics. It provides a snapshot of important metrics, so you can quickly know where a site stands among the competition. I find the tool particularly helpful as a browser extension, which allows me to determine site influence immediately, without the need for any further investigation.
  • Website Ranking
  • SEO
  • Analytics
  • More robust tracking of backlinks
Moz works great if you're looking for an easy-to-use tool to track website performance and ranking. I would recommend it to businesses who rely upon search engine optimization, including keyword searching, and crawling.

If you're a small business owner, you might find it more expansive than necessary. I wouldn't recommend it if you're a small shop looking for a few basics.
Score 8 out of 10
Vetted Review
Verified User
We are a SEO-heavy company serving more than 4 million users a month and competing heavily on hundreds of keywords. We used Moz for rank tracking and site scan.
  • Running a scan on our site and tracking any broken pages or 500 errors
  • Tracking keywords and their rankings as per different geographies
  • Keeping a tab on competitors and their rankings
  • The backlink database of MOZ when I used it looked somewhat under-powered. In some cases older links resurfaced as new.
Moz is an easy to use and simple tool. The different things that Moz does for you are easily distinguished-- unlike Ahrefs, for instance, it is easier to use Moz for specific tasks like tracking any broken links on your site. A simple report can be exported in CSV and given to the team to fix. While Ahrefs has some crazy advances over Moz in terms of backlink databases, after using both, I only wish Moz's interface could have Ahref's power.
Score 10 out of 10
Vetted Review
Verified User
We use MOZ to monitor the optimization of our clients' sites. It is actively used by myself and one other inbound marketing professional. It specifically helps me monitor how well our clients' sites are ranking for certain keywords (nationally & locally). It also helps me find new opportunities for terms we could target with our existing content or opportunities for new content. I primarily find myself using Rank Tracker & Keyword Explorer. I'm looking forward to seeing what will be added since the merge with STAT that will help us find new link opportunities.
  • Keyword Explorer. I use the lists feature, SERP analysis, & suggestions several times per week. The suggestions that are questions is a good starting place for get a sense of what my target audience cares about. Then I'm able to do more targeted research within the SERP itself and come up with a plan for our piece of content.
  • I think Rank Tracker is really helpful, especially for agencies trying to get a quick sense of how many sites are performing for higher priority terms. All your top terms are on one page, which makes it easy to do a quick, daily check.
  • MOZ does a really good job at creating an open, no judgement community forum where ideas and concerns can be freely expressed without ridicule or embarrassment. Whether you think you are a beginner or an expert, you are welcome to speak your mind and ask your questions. Their free articles, white papers, vlogs, etc are all really well done resources for any SEO professional.
  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Despite some of the shortcomings of the solution, I think MOZ is a great company and am happy to support the organization with our subscription. It's a really good tool for those who don't have $K's in their SEO budget.
Rachel Hensley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Moz was used by the organization by the two E-Commerce directors within the company. It gives great insight to your SEO by providing keyword research, position monitoring, and crawling stats. You are able to track certain keywords and their position so you can aim to improve your rank over time. They also make a great Google Chrome extension that gives you SEO feedback as well.
  • Keyword Research: Before starting SEO you should always start with an audit and by doing your research. You can trust the MOZ brand to bring you real information regarding keyword research.
  • Position Monitoring: This was my favorite feature of the program. I love selecting my keywords and watching their position/performance over time. I found many ways to improve and looked forward to checking it each month.
  • Crawling: Moz pro gives you crawling information to rival Google Analytics.
  • It's not a super intuitive program. It can be clunky in some areas and while not hard to use, it doesn't flow as well as it could.
  • It doesn't have a sleek design. The backend and information is upfront but could benefit from a sleeker design to maybe better represent the brand.
I think Moz is well suited for any company looking to improve their presence online because it's easy to use and I think anyone even a marketing novice would be able to read the metrics and gain insight into how to improve their company's performance online. I think it's so easy to use that even companies without big marketing teams could assign this to a team member to gain more information about their company. I think it brings SEO to a common level and anyone would be able to benefit from the program.
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