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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Recent Reviews

TrustRadius Insights

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. …
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SEO Powerhouse!

8 out of 10
June 12, 2021
Incentivized
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (40)
    9.9
    99%
  • Keyword analysis (40)
    9.9
    99%
  • Page grader (39)
    9.8
    98%
  • Competitive analysis (39)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

8.3
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

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Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and SERP ranking tracking and Integration with web analytics tools highest, with a score of 9.9.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(369)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.

Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.

Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.

Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
May 29, 2014

A SEO Staple

Score 8 out of 10
Vetted Review
Verified User
We use Moz for research and analysis of our main business websites. The SEO mainly uses it. Moz Analytics allows us to track SERP positions for a highly targeted set of keywords. We use the suite of Moz tools and analytics helps us to build a fuller picture of the current organic landscape of search and how sites fit into that picture. The data is reliable so we're able to make more actionable conclusions from reports on real results. The Moz community and blogs is a great way to stay in conversation with other SEOS and keep abreast on current industry trends and updates.
  • Moz Community Q&A. It's has the trust and quality that other online forums just do not have. People ask real questions and it's easy to get answers and discussions going. Because Moz moderates the discussions, there's an governance that helps to ensure that the information shared is indeed accurate, safe, and correct.
  • Moz's Open Site Explorer is still one of my favorite tried and true ways to research a site's backlink profile. Intuitive filter options allow me to sift through 1000s of link data with ease, spending less time data collecting and more time analyzing.
  • I like the On-Page grader. I use it as a go-to to review keyword optimization for Bing. It helps me evaluate keyword optimization for a given page. It's a nice to know rather than an KPI for Google optimization. However for people (smart SEOs) who optimize for both Bing and Google, it's a useful in helping identifying issues that occur on Bing and that may or may not on Google.
  • White Board Fridays. Blogs are great, but having someone casually present topics helps in the learning. And of course, as a SEO, I always appreciate varied and engaging content.
  • The number of campaigns (tracked sites) you're allowed to create in Moz Analytics is rather low
  • Be nice to have a larger limit on the number keywords one is able to track
Are ranking reports automatically generated with Moz Analytics?
  • Better identification on keyword opportunities
  • Better understanding of the Search world and our industry vertical and sites fits within it
  • Time efficiency. Less time required to pull and run reports and more on the understanding of the data
We chose Moz because it's credibility and trust from the industry, ease of use and intuitive integration of Moz products.
it's affordable, it's easy to use, and offers usable information that brings us closer to actionable results
  • weekly tracking of specific keyword performance and easy export of reports
  • pen site explorer for back link profile
  • community forums to discuss learnings, theories, and observations with fellow SEOs and Moz moderators
  • the OSE export takes awhile to generate and export
  • Moz Analytics limits to 5 campaigns and a small number of total keywords that can be tracked/allotted over all campaigns
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Mackinley Levine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our editorial staff has some experience using Moz, but I'm the primary user of the product.

Part of my role involves determining the SEO health of various sections of the site, and Moz's keyword tracking feature allows me to label keywords accordingly. This is nice, because it doesn't require me to keep any external documentation indicating which keywords are which.

I'm also responsible for addressing is technical issues with certain sections of the site. Moz provides a crawler that takes a peek at our site every week, but it's very basic and cannot receive positive instructions regarding which pages to crawl. You can, however, use robots.txt to tell the crawler which pages you want it to ignore. This wouldn't pose a problem for smaller brands (with smaller sites), but because our site is so big on content, Moz's cap of 10,000 crawled pages severely limits the usefulness of this tool for me.
  • Moz allows you to label keywords easily. This makes the data far more meaningful (and easy to organize) when you export week-over-week keyword rankings to Excel.
  • Moz's onpage grader is fantastic, because it runs each page through a check list of common sense SEO criteria and "grades" the page accordingly.
  • Moz's SERP analysis is really cool. Unlike the tool SEMRush provides, Moz doesn't just give you a breakdown of who's ranking for a given keyword--they show you how these sites stack up against each other in terms of domain authority, back links, linking domains, etc. Sometimes, meaningful patterns jump out of this information, providing us with a strategy to emulate.
  • Moz's crawler is very limited, but I consider it an add-on. If the crawler could receive positive instructions regarding which subdirectories to crawl, I wouldn't consider the 10,000 page cap to be a big deal.
  • Moz's on-page grader doesn't account for synonyms or keywords that are considered semantically identical by Google. For instance, a page that's ranking for "1st grade math worksheets" receives an "F" if the
  • I still have yet to figure out how to permanently sync Moz with our Google Analytics account. The plugin constantly gets disabled due to an issue I have yet to resolve.
  • Are you looking for a crawler for a very large content site? Moz may not be your best bet, depending on the size of your site. Remember--their crawler is limited to 10,000 pages.
  • If you're looking to learn SEO or brush up on your knowledge of SEO best practices, Moz's on-page grader is very handy. Because they provide solid explanations for why every issue is in fact an issue, you can address optimization problems and learn SEO best practices simultaneously as you move through the checklist of issues. It's useful software for people who know their stuff, but it's also a really cool service because it doesn't assume a whole lot of prior SEO knowledge on the part of the user, either.
  • If you want to track week-over-week performance for tons of keywords (which can be labeled and organized), Moz is a great product. You will also have access to a ton of historical data if the tracking feature has been enabled long enough, which is really cool.
  • Positive: a better understanding of how various sections of the site are performing search-wise based on keyword ranking gains or losses.
  • Positive: members of the Editorial team are able to brush up on their knowledge of SEO best practices by using the page grading tool.
  • Positive: a better understanding of why certain sites rank for competitive keywords.
  • Positive: a more clear and well-informed SEO strategy based on data regarding our competitors.
  • SEM Rush,Majestic SEO
  • Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful.
  • SEM Rush's keyword research tool provides smart suggestions for semantically related keyword alternatives, but Moz's SERP analysis tool is far more useful than the tool SEM Rush provides simply because of the metrics it places alongside the SERP
  • Moz's keyword tracker is more intuitive and easier to organize than the similar service provided by SEM data, which is suggestive of the relative importance of factors such as back links, domain authority, etc.Rush.
  • In regard to the sheer scope of pages crawled, Majestic SEO's back link crawler is incredible, while Moz's crawler is fairly limited. Granted, crawling for back links is really all that Majestic does.
It's an essential part of our SEO strategy. We would also not want to lose any of the historical keyword data we've accumulated week-over-week: we've had it set up to track keywords for quite some time, and it can be useful for us to look at this data in order to be mindful of how our strategy is evolving. It also doesn't hurt to take a hard look at they keywords we've lost, and why we've lost them (perhaps even making some guesses as to how Google's algorithm has changed for certain broad keywords that can convey a number of different intents behind the search).
  • The keyword tracker.
  • The SERP research tool.
  • The crawler.
  • The keyword tracker's historical data is output in an unintuitive way.
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
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