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Moz Pro

Moz Pro

Overview

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and…

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Recent Reviews

TrustRadius Insights

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. …
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TrustRadius Insights
TrustRadius Insights

SEO Powerhouse!

8 out of 10
June 12, 2021
Incentivized
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (40)
    9.9
    99%
  • Keyword analysis (40)
    9.9
    99%
  • Page grader (39)
    9.9
    99%
  • Competitive analysis (39)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Computer Software Company, 501-1000 employees
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Pricing

View all pricing

Standard

$99

On Premise
per month

Medium

$179

On Premise
per month

Large

$299

On Premise
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://moz.com/products/pro/pricing#pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

SEO

Core features related to search engine optimization

8.3
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

5.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is Moz Pro?

Moz Pro, from Moz in Seattle, Washington, is an SEO platform for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunities, site audit, prospective keyword analysis, and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 3 Campaigns, 300 keywords, 100,000 crawled pages, and more. The subsequent higher-priced tiers available for $179, $299, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz was acquired by iContact in June 2021. Moz is now an iContact company.

Moz Pro Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Moz Pro Screenshots

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Moz Pro Video

Is Moz Pro right for you? Take a look at our all-in-one SEO tracking and research toolset and decide for yourself.

Moz Pro Integrations

Moz Pro Competitors

Moz Pro Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Moz Pro starts at $99.

Semrush, Ahrefs, and SE Ranking are common alternatives for Moz Pro.

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 9.9.

The most common users of Moz Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(370)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Moz Pro has become a valuable tool for users in conducting website audits and identifying issues that may impact search engine rankings. Users have found it effective in optimizing web pages for improved SERP rankings and gaining a competitive advantage over competitors. With its keyword tracking feature, users can easily label keywords without the need for external documentation. The crawler tool helps address technical issues with website sections, although it has limitations for larger sites with a cap on the number of crawled pages. Monitoring traffic, search visibility, and social visibility are made easy with Moz Pro, making it useful for clients, brands, and competitive analysis. The Open Site Explorer link data set and reporting tool are highly valued for tracking mentions and analyzing competition. Additionally, the Keyword Analysis tool aids in analyzing competition levels for target keywords. Moz Pro's Rank Tracker tool and Fresh Web Explorer track keyword rankings and mentions across the web. It is worth noting that Moz Pro is expanding its use beyond SEO departments and being utilized in other departments like web analytics and strategy. The software's ability to export data to create network maps of sites resonates well with other departments. Moz Pro is recommended by users as a tool suitable for beginners in digital marketing due to its wide range of features. With its Keyword Explorer tool, users can find keywords related to their niche and identify competitors' top keywords. The Link Explorer provides valuable information on websites, including Domain Authority, Page Authority, spam score, and ranking keywords. Users leverage Moz Pro to analyze competitor websites, top pages, and keywords, aiding their work within the company. Overall, Moz Pro simplifies target keyword tracking, inbound link tracking, and SERP feature tracking in the SEO realm. Its comprehensive capabilities make it a primary tool for auditing SEO health, tracking target keyword rankings, researching new keyword opportunities, backlink tracking, competitive analysis, managing campaigns, optimizing SEO efforts, monitoring organic traffic indicators, and more.

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Difficult Navigation: Several users have expressed dissatisfaction with the navigation in Moz Pro, stating that it could be more user-friendly. They find it challenging to use the data on the screen and suggest that the information should be presented in a more intuitive manner.

Overwhelming Interface: Users have mentioned that they find the interface of Moz Pro overwhelming and difficult to navigate due to an abundance of options. They also note that the software lacks a sleek design and does not flow as well as other tools in the market.

Limited Link Index: Some users feel that Moz Pro's link index is not as accurate or fast updating compared to competitors like Ahrefs or Majestic SEO. They mention their disappointment with its comprehensiveness, indicating that it may not meet their needs effectively.

Based on user reviews, users recommend integrating Moz Pro with other analytic software to enhance its capabilities. They suggest trying Moz Pro for free before making a purchase to evaluate its suitability for individual needs. Additionally, they recommend using Moz Pro as a supplement tool for SEO and suggest considering multiple tools to optimize SEO efforts effectively. It is worth noting that some reviewers mention that Moz Pro may not be suitable for small-to-medium-sized companies on a tight budget. They recommend exploring alternative options that offer similar features at a more affordable price point.

Attribute Ratings

Reviews

(1-25 of 77)
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December 30, 2023

Intuitive SEO tool that helps inform strategy and deliver results

Verified User
Manager in Marketing
Computer Software Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz Pro helps identify suitable keywords to inform content strategy. The tool also allows you to track rankings and compare performance against competitors helping identify when updates need to be made to retain or boost rankings.
December 03, 2021

Moz Pro - industry leading SEO tools to grow your business

Phil Parrish | TrustRadius Reviewer
Phil Parrish
Co-founder, Managing Director
PrograMetrix (Marketing & Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz Pro is a market leading SEO product. SEO has been [the] Moz core focus for years, and by being highly specialized, Moz has developed a great reputation and is a leader in SEO. The platform is robust and has a suite of features that will help marketers improve SEO rankings, website performance, improve competitive intelligence, and identify link building opportunities. Due to the amount of features and tools, it is quite the undertaking to learn how to best utilize the platform, but Moz provides an array of training tools to make this an easier assignment. Our organization has seen a very strong ROI by using Moz Pro.
November 06, 2021

Moz Pro: A great self-serve web presence platform

Verified User
Director in Marketing
Financial Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
October 07, 2021

Get the tools to marketing your web sites better for Google rankings!

Joseph Kahn | TrustRadius Reviewer
Joseph Kahn
Head RankingZealot at Hum JAM
Hum JAM (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.
July 07, 2021

A great tool for agencies and individual businesses

Scott Buresh | TrustRadius Reviewer
Scott Buresh
Owner
Medium Blue Search Engine Marketing (Marketing & Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
While we use it for agency purposes, any company that depends on its website as a sales or lead channel can benefit from the insights that Moz Pro provides. For a small brochure-ware site the cost may outweigh the benefits, but for larger, enterprise-level sites a tool like Moz Pro is a necessity.
June 02, 2021

Great SEO insights and optimization tool!

Verified User
Employee in Other
Internet Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is well-suited for anyone looking to improve their site's SEO. If you want insight into where you can specifically change your SEO efforts, then Moz is the tool for you. It greatly helps you understand the "black box" that SEO is. Moz might not work well for smaller companies considering its cost.
May 24, 2021

Moz Pro is a good starting point for SEO research

Verified User
Program Manager in Marketing
Retail Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz Pro is a good option when starting out with SEO. I have not found it to be as robust as other platforms for providing the most accurate and actionable metrics. We have chosen to supplement our Moz Pro account with other tools to get a more robust picture of our SEO landscape.
May 24, 2021

Moz Was a Great Choice for SEO Newbies

Verified User
Program Manager in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz Pro is good for organic website content, but I don't feel as confident using it for paid search campaigns. It was ideal for us -- we're a small team that's still building up its SEO expertise. So it was easy to get started and secure some easy wins. I still don't feel like we're getting everything we can out of the investment, though. There are aspects of the platform that we still don't know how to use.
February 25, 2021

Easy Setup and Great Price by Industry Giants

Robin Moody | TrustRadius Reviewer
Robin Moody
Social Media Director
The Octane Agency (Hospitality, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Moz is great for clients that are not paying monthly for SEO services. If you can convince them they need an annual plan, that works out to under $20 a month. It's all good. I have used Yext, Moz, and Brightlocal. Moz is very, very easy and well priced.
March 15, 2020

You can't go wrong with using Moz

Max Shtefan | TrustRadius Reviewer
Max Shtefan
Search Marketing Manager
Primacy (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Moz is well suited for:
  • Assessing where you stand versus your competition
  • Performing deep site crawls (URLs, Page title, subdomains, meta descriptions)
  • Technical SEO issues with your website
  • Specific keyword rank tracking, with the ability to see historical performance
December 18, 2019

A great SEO tool for campaign management

Lee L Kennedy | TrustRadius Reviewer
Lee L Kennedy
Analytics Director
TLo Ventures (Marketing and Advertising, 1-10 employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Good for high-level rank tracking and basic SEO recommendations. You can use their crawler to track on-site issues and grade each page for each keyword, but many of the issues that will come back won't be relevant or important enough to address. Rank tracking is good if you know the keywords to target. If you have to find new ones, their keyword research tool is good too.
November 11, 2019

For keyword tracking enthusiasts, Moz is your affordable, easy-to-use platform!

DJ
Dustin Junkert
Manager of Search
CTP Advertising (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible.
November 07, 2019

MOZ - Comprehensive SEO tool

Verified User
Analyst in Information Technology
Events Services Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for local SEO or websites that have multiple sub sites that need tracking. Another capability is the backend SEO weather report. This report is very useful for SEO analysts to be able to do proper research on Google's recent algorithm changes. Another value of this software is the ability to check keywords against competitor sites, this allows analysts to compete and understand how to market their brand.
October 22, 2019

Moz is a cost-effective digital marketing toolset to use in your marketing stack.

Verified User
Director in Marketing
Management Consulting Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is an excellent tool for a team looking for an all-in-one digital marketing optimization tool. Although not best-in-class across the board, it's good enough - and affordable enough - to get the job done when you're bootstrapping.

If you're a large team or an enterprise site, Moz offerings have be supplemented by other tools or it gets replaced wholesale.
October 22, 2019

Moz Pro is good, Free version is great

Jordan Comstock | TrustRadius Reviewer
Jordan Comstock
Digital Marketing Specialist
busybusy (Construction, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is well suited as a free tool with the moz bar. That has been my go to with moz since beginning to work with SEO. The moz bar is most useful with a pro subscription. But with the free subscription you get a good tool as well. Checking the DA and PA is easy with the bar or the smaller widget in DA mode. Tracking follow/nofollow links are easy to find as well. Another huge win for moz is its own authority. It is one of the best places to learn SEO.
October 17, 2019

An SEO that works

Verified User
Consultant in Marketing
Marketing and Advertising Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is going to be a fantastic investment of both your time and your money if you are looking for insights and resources around SEO. It is also one of the best tools to use for SEO insights. There are many SEO tools to pick from when trying to optimize and gain insights on your search engine results. Moz is one of the best and consistently cuts down time and stress.
October 15, 2019

Great product, easy to use and at a great price point.

Kevin Gamache | TrustRadius Reviewer
Kevin Gamache
Senior Web Analyst
Truckstop.com (Transportation/Trucking/Railroad, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This tool is great for business just getting started on their SEO journey or are smaller in scale. Moz works great and does everything we need, and the capacity limits that we have with our subscription fit our needs perfectly and for a great price. I think agencies and enterprise-level businesses will find that there needs to be a bit more to handle volumes as it relates to the user interface of Moz.
May 22, 2019

Moz is an SEO lifesaver

Verified User
Contributor in Marketing
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is great for smaller teams with more simple websites that are just looking for some additional guidance in terms of keyword planning and overall site SEO. If you have a more complex website, you'll most likely need to use additional tools in order to make sure your website is fully optimized.
February 01, 2019

Good tool for tracking website ranking

Joe "JC" Cross | TrustRadius Reviewer
Joe "JC" Cross
Co-Founder
Matter Of Pact (Management Consulting, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz works great if you're looking for an easy-to-use tool to track website performance and ranking. I would recommend it to businesses who rely upon search engine optimization, including keyword searching, and crawling.

If you're a small business owner, you might find it more expansive than necessary. I wouldn't recommend it if you're a small shop looking for a few basics.
December 17, 2018

Moz is a good SEO tool that is welcoming to beginners

Verified User
Team Lead in Corporate
Computer Software Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Moz is an easy to use and simple tool. The different things that Moz does for you are easily distinguished-- unlike Ahrefs, for instance, it is easier to use Moz for specific tasks like tracking any broken links on your site. A simple report can be exported in CSV and given to the team to fix. While Ahrefs has some crazy advances over Moz in terms of backlink databases, after using both, I only wish Moz's interface could have Ahref's power.
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