mParticle

If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.

It just does its job. Very basic. Reporting is minimum. Error messages don't provide any details to self trouble shoot.

mParticle is very well suited for a company trying to funnel data without creating its own proprietary data pipeline/infrastructure.

mParticle is a flexible solution for data syndication between myriad inputs and outputs to different and disparate systems.

I believe my team only has MParticle for a particular use case, so I can't really say for other scenarios where it is less appropriate. For our needs, Mparticle works well in order to port the audiences we need to most of our necessary platforms. The drop off isn't too significant either, so these audiences are scalable which is important as well.

Well suited for enterprise companies that can afford the full extent of the product (not light versions) and has many millions of customers to manage

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer.

Also works great to import historical data into a newly onboarded/integrated tool.

If you have a small/medium company with no data & Insights team or a very small engineering team, it could work to connect the different apps and consolidate your customer data in one place. As soon as it starts growing and requirements become more complex to link external data.

Works well for multiple platforms. Easy to aggregate all your data across multiple platforms into a single source of truth. Integrates with many downstream vendors making it easier to get the most out of your partners( customer engagement platforms, analytics, attribution, feature flagging, etc.). The interface takes some time to get used to in the mParticle dashboard, but the support from the mParticle team is always responsive and available to solve all needs!

To capture real-time data is excellent. In terms of transforming the data into new variables to create user attributes it could improve.