Great to ensure trustworthiness of your data.
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle …
Overview
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile…
Recent Reviews
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.mparticle.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
14 people also want pricing
Alternatives Pricing
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is mParticle?
mParticle Video
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
mParticle Integrations
- Amazon Advertising Sponsored Products
- Shopify
- Aarki
- Adobe Target
- Algolia
- Airship
- Amazon Redshift
- Bluecore
- CleverTap
- Epsilon Publishers
- Dynamic Yield
- Emarsys
- Google Analytics
- Google BigQuery
- Iterable
- Kissmetrics
- Looker
- Microsoft Azure
- Marigold Engage by Sailthru
- Twilio SendGrid
- Snowflake
- Tapjoy
- Treasure Data
- Webtrends Analytics
- Zendesk
- Wootric
mParticle Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of mParticle are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(23)Attribute Ratings
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
May 22, 2023
Great to ensure trustworthiness of your data.
- Engineering time and time spent testing new data tracking have been greatly reduced.
- Switching to a new setup for our user behavior analysis tool was done within one day. Thanks to backfilling support and easy setup within mParticle's dashboard.
January 24, 2023
A good starting point for understanding the power of CDP
- We can target users easily by creating audiences based on user activity
- We can ingest data from multiple sources
- We can use data from multiple sources to create audiences
January 17, 2023
mParticle Review
- This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
January 17, 2023
Great Product, Great Team
- Ability to send data across systems
- Near real-time data syndication
- Opens up innovation opportunities
January 16, 2023
MParticle - works well overall for our particular use case
- Positive in terms of strong performance against these segments
- Hard to measure since front-end performance on our campaigns doesn't necessarily translate to a tangible number
- The monthly cost of MParticle may not be positive vs. the performance
January 15, 2023
Great value, excellent customer service.
- Time saved for brand marketing audience exports
- Time saved for social media audience management
November 01, 2022
mParticle is a great choice for a CDP
- Able to get data-shipping up and running between variety of vendors in record time and without maintenance burden
- Allows us to quickly set up and use best-in-class vendors for various use cases (Analytics, Attribution, etc)
- Easy to extra your raw analytics data to do any custom work yourself
October 19, 2022
Its great... If you use it 100%
- Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
- Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
October 19, 2022
mParticle solves critical data needs and helps you get the most from downstream vendors.
- Improved cross-functional ability to access data and saves hundreds of hours of engineering time to solve needs.
October 11, 2022
mParticle Experience Assessment
- It has helped us in covering not having enough personnel to develop.
- We have been able to track and create real time efforts.