TrustRadius Insights
Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media …
Starting at $5,000 per year
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What is Muck Rack?
Muck Rack is a public relations offering from Sawhorse Media.
Recent Reviews
Pricing
Muck Rack
5,000
Cloud
per year
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
- FAQs
What is Muck Rack?
Muck Rack Video
http://siteoptimized.com
In this Motel Minute, author and marketing strategist Doug Motel shares about one of his favorite Public Relations Tools: http://muckrack.com a great way to connect with the media to help get your story out there.
Muck Rack Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Muck Rack is a public relations offering from Sawhorse Media.
Reviewers rate Support Rating highest, with a score of 9.4.
The most common users of Muck Rack are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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- Recommendations
Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media database, media research, news trend insights, and media list building, Muck Rack is relied upon by professionals for their PR efforts. Users appreciate the efficiency it brings to tasks like pitching, media list development, research, reporting, and recommendations.
One of the key use cases of Muck Rack is building and maintaining relationships with members of the media. Being able to conduct detailed searches for media using keyword searches and other factors makes it easier for users to identify and connect with relevant journalists. Additionally, Muck Rack's media alerts feature allows users to stay updated on target media, client names, and key trends.
Users find value in the credibility verification aspect of Muck Rack as well. They rely on the platform's media database which provides reliable information including social posts of media organizations. By backgrounding inquiries and verifying company credibility, users can ensure they engage with trustworthy sources while avoiding scams or questionable entities.
Overall, Muck Rack is considered cost-effective compared to other media databases, offering an intuitive platform that saves time by automatically providing contact information for outreach purposes. It simplifies tasks such as identifying journalists to pitch on behalf of companies and enables easy communication within teams by allowing sharing of notes about conversations with journalists. The software's ability to update contact information based on relationships with journalists further streamlines PR efforts.
Keeping up-to-date with news trends and influential journalists is made effortless through Muck Rack's daily email feature. It also assists in monitoring news stories and tracking who shares journalism on social media. The advanced search features consistently impress users as they allow for refined searches and exclude certain words, ensuring more targeted and accurate results.
In summary, Muck Rack serves as a valuable tool for public relations professionals by offering a range of functionalities geared towards pitching, media research, news trend insights, and relationship building with journalists. Its cost-effective nature, reliable information sources, and time-saving features make it a preferred choice for managing PR efforts, monitoring news stories, and strengthening media relationships.
Media tracking and reporting: Users have praised the media tracking and reporting features of Muck Rack, which allow them to showcase the ROI for their clients. This feature has been highly valued by reviewers for providing valuable insights and demonstrating the impact of PR efforts.
Pitching functionality: The pitching service's functionality is highly appreciated by users as it helps them maintain consistent formatting and provides valuable feedback on best practices. Reviewers have mentioned how this feature has improved their pitching process and helped them achieve better results in their media outreach.
Easy search and find reports: Users find it easy to search and find reports on Muck Rack, whether by name or outlet, which has been extremely helpful for them. Many reviewers express satisfaction with the platform's search capabilities, making it effortless to access relevant information quickly.
Cons:
- Outdated Visual Appeal: Some users have expressed a desire for an updated look and feel of the reports, as they find the current visual appeal to be lacking in terms of design and aesthetics.
- Incomplete Tracking Coverage: Several reviewers have mentioned that there are occasions when articles are not captured based on their specified keywords, requiring them to manually load the articles themselves. They would like to see improved tracking coverage to ensure comprehensive monitoring.
- Manual Media List Management: Many users wish for the ability to upload media lists in bulk for cleaning, vetting, and updating purposes. Currently, they have to add each entry manually one by one, which can be time-consuming and tedious.
Users highly recommend Muck Rack for finding credited journalists and media outlets. They suggest taking advantage of the tutorials and resources offered by Muck Rack. Users also believe that Muck Rack is the best PR tool on the market and recommend being clear on your needs when speaking with a Muck Rack representative.
Additionally, users advise checking out Muck Rack for media tracking, especially for internal PR. They praise the customer service of Muck Rack and recommend requesting a demo and asking questions to understand how Muck Rack can meet your expectations. Users think Muck Rack is great for beginners in the PR industry and suggest visiting the webpage and social media accounts of journalists for more information. They also recommend trying the demo of Muck Rack and reaching out to customer service for assistance.
Despite the learning curve, users find Muck Rack worth using. They love the product and the sales team of Muck Rack but wish for deeper insights into local reporters and media outlets. Lastly, users think Muck Rack is a great tool for compiling research and quantifying reach. They also recommend using this software for media list building and monitoring brand mentions, suggesting it as a cross-reference when using Cision to make media list building easier.
Attribute Ratings
Reviews
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September 22, 2022
Muck Rack - basic flaw in their business model. No unsubscribe feature that works.
Score 1 out of 10
Vetted Review
Verified User
- I feel they damaged my credibility by consistently sending emails to persons who have specifically asked to unsubscribe because our business does not match their interests
June 17, 2022
Muck Rack is the team I needed.
- Muck Rack has really helped to capture the impact of public relations with clients who don't always understand the impact of media, so I've been able to increase my budgets by 15 - 25% since using Muck Rack accordingly to support those efforts.
- I've been able to hire more team members as a result of those increased PR budgets Muck Rack helped to drive.
- I've been able to allocate continued education with access to Muck Rack's academy, insight reports, etc. to stay ahead of the curve with PR best practices and industry evolvement, so that pours back into the ROI because my team and I are able to stay ahead of the latest and greatest skills and thought leadership.
June 14, 2022
Driving media impact for comms professionals
- Muck Rack has helped us increase our response rate.
- Helped us increase our feature story rate.
June 10, 2022
Don't Sleep on Muck Rack!
- It has a positive ROI on business because we spend less time building media lists than before and are able to build more curated lists.
March 26, 2022
Looks great on the surface, but make sure the results are what you expect before buying
- Extracting ourselves from the contract during the six-month on-ramp period, after learning of Muck Rack's shortcomings, cost senior members of our team hours of otherwise billable time.
- There also was a cost to our broader team to learn a new platform that we ultimately did not wind up using.
- It cost many billable hours to do redundant work in order to learn that Muck Rack was not a good solution for us.
December 17, 2021
Pitching and monitoring made easy
- Muck Rack gave us comparable monitoring for more clients at a lower cost than other tools.
- However, for broadcast coverage, the ROI didn't make sense for us based on the cost and the limited functionality.
August 17, 2021
A complete solution for public relation management
Score 9 out of 10
Vetted Review
Verified User
- Its dashboard provides complete analytics and is quite helpful.
- Its scheduling feature should be made advanced.
- I like its dashboard and the way it provides analytics.
August 09, 2021
The standard for PR outreach
Score 10 out of 10
Vetted Review
Verified User
- Too early to tell, but we've identified many potential journalists
- Surfaces brand mentions from monitoring very quickly
August 07, 2021
Save time and money
- The amount of time saved using Muck Rack far exceeds the cost if we were to DIY
July 07, 2021
Easy and User-Friendly!
Score 10 out of 10
Vetted Review
Verified User
- Positively allows us to reach out to as many people as we need to
- Easy to keep track of email sendouts
June 07, 2021
Reaching and Engaging with Social Journalists
- Allows us to be more efficient and productive in leveraging social and weeding out non-verified journalists.
- We can complement our general media list and expand it using Muck Rack.
- Muck Rack has paid for itself, as the ability to access its media database is essential to the media relations work I do on behalf of my client. By having access, it helps me make strategic choices of which media to pitch for what and when, which ultimately leads to positive client placements in key articles. This in turn leads to happy clients!
February 18, 2020
Essential tool for successful PR
- Muck Rack helps you not only identify the right contacts for a specific pitch or news moment but also provides the most up to date and accurate contacts details for the reporter including their address, email and social media handles.
- Muck Rack's "who shared my link" feature allows for a seamless way to see who shared and who has reposted or engaged with a specific article, calculating impressions to show the impact of secured coverage or competitor news for clients.
August 29, 2018
MuckRack is Better than Any Other Media Database
- It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
- I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
- More media appearances for our reporters
- Greater social media reach for our stories
- Saving time
January 16, 2018
Muck Rack is a valuable tool for any PR agency or department
- The ROI mainly has to do with the fact that without Muck Rack or a similar tool, we would be ill-equipped to do effective PR for our clients.