TrustRadius Insights
Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media …
Starting at $5,000 per year
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What is Muck Rack?
Muck Rack is a public relations offering from Sawhorse Media.
Recent Reviews
Pricing
Muck Rack
5,000
Cloud
per year
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
- FAQs
What is Muck Rack?
Muck Rack Video
http://siteoptimized.com
In this Motel Minute, author and marketing strategist Doug Motel shares about one of his favorite Public Relations Tools: http://muckrack.com a great way to connect with the media to help get your story out there.
Muck Rack Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Muck Rack is a public relations offering from Sawhorse Media.
Reviewers rate Support Rating highest, with a score of 9.4.
The most common users of Muck Rack are from Small Businesses (1-50 employees).
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(33)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media database, media research, news trend insights, and media list building, Muck Rack is relied upon by professionals for their PR efforts. Users appreciate the efficiency it brings to tasks like pitching, media list development, research, reporting, and recommendations.
One of the key use cases of Muck Rack is building and maintaining relationships with members of the media. Being able to conduct detailed searches for media using keyword searches and other factors makes it easier for users to identify and connect with relevant journalists. Additionally, Muck Rack's media alerts feature allows users to stay updated on target media, client names, and key trends.
Users find value in the credibility verification aspect of Muck Rack as well. They rely on the platform's media database which provides reliable information including social posts of media organizations. By backgrounding inquiries and verifying company credibility, users can ensure they engage with trustworthy sources while avoiding scams or questionable entities.
Overall, Muck Rack is considered cost-effective compared to other media databases, offering an intuitive platform that saves time by automatically providing contact information for outreach purposes. It simplifies tasks such as identifying journalists to pitch on behalf of companies and enables easy communication within teams by allowing sharing of notes about conversations with journalists. The software's ability to update contact information based on relationships with journalists further streamlines PR efforts.
Keeping up-to-date with news trends and influential journalists is made effortless through Muck Rack's daily email feature. It also assists in monitoring news stories and tracking who shares journalism on social media. The advanced search features consistently impress users as they allow for refined searches and exclude certain words, ensuring more targeted and accurate results.
In summary, Muck Rack serves as a valuable tool for public relations professionals by offering a range of functionalities geared towards pitching, media research, news trend insights, and relationship building with journalists. Its cost-effective nature, reliable information sources, and time-saving features make it a preferred choice for managing PR efforts, monitoring news stories, and strengthening media relationships.
Media tracking and reporting: Users have praised the media tracking and reporting features of Muck Rack, which allow them to showcase the ROI for their clients. This feature has been highly valued by reviewers for providing valuable insights and demonstrating the impact of PR efforts.
Pitching functionality: The pitching service's functionality is highly appreciated by users as it helps them maintain consistent formatting and provides valuable feedback on best practices. Reviewers have mentioned how this feature has improved their pitching process and helped them achieve better results in their media outreach.
Easy search and find reports: Users find it easy to search and find reports on Muck Rack, whether by name or outlet, which has been extremely helpful for them. Many reviewers express satisfaction with the platform's search capabilities, making it effortless to access relevant information quickly.
Cons:
- Outdated Visual Appeal: Some users have expressed a desire for an updated look and feel of the reports, as they find the current visual appeal to be lacking in terms of design and aesthetics.
- Incomplete Tracking Coverage: Several reviewers have mentioned that there are occasions when articles are not captured based on their specified keywords, requiring them to manually load the articles themselves. They would like to see improved tracking coverage to ensure comprehensive monitoring.
- Manual Media List Management: Many users wish for the ability to upload media lists in bulk for cleaning, vetting, and updating purposes. Currently, they have to add each entry manually one by one, which can be time-consuming and tedious.
Users highly recommend Muck Rack for finding credited journalists and media outlets. They suggest taking advantage of the tutorials and resources offered by Muck Rack. Users also believe that Muck Rack is the best PR tool on the market and recommend being clear on your needs when speaking with a Muck Rack representative.
Additionally, users advise checking out Muck Rack for media tracking, especially for internal PR. They praise the customer service of Muck Rack and recommend requesting a demo and asking questions to understand how Muck Rack can meet your expectations. Users think Muck Rack is great for beginners in the PR industry and suggest visiting the webpage and social media accounts of journalists for more information. They also recommend trying the demo of Muck Rack and reaching out to customer service for assistance.
Despite the learning curve, users find Muck Rack worth using. They love the product and the sales team of Muck Rack but wish for deeper insights into local reporters and media outlets. Lastly, users think Muck Rack is a great tool for compiling research and quantifying reach. They also recommend using this software for media list building and monitoring brand mentions, suggesting it as a cross-reference when using Cision to make media list building easier.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
September 22, 2022
Muck Rack - basic flaw in their business model. No unsubscribe feature that works.
Score 1 out of 10
Vetted Review
Verified User
June 17, 2022
Muck Rack is the team I needed.
June 14, 2022
Driving media impact for comms professionals
June 10, 2022
Don't Sleep on Muck Rack!
March 26, 2022
Looks great on the surface, but make sure the results are what you expect before buying
December 17, 2021
Pitching and monitoring made easy
August 17, 2021
A complete solution for public relation management
Score 9 out of 10
Vetted Review
Verified User
August 09, 2021
The standard for PR outreach
Score 10 out of 10
Vetted Review
Verified User
August 07, 2021
Save time and money
July 07, 2021
Easy and User-Friendly!
Score 10 out of 10
Vetted Review
Verified User
June 07, 2021
Reaching and Engaging with Social Journalists
August 29, 2018
MuckRack is Better than Any Other Media Database
January 16, 2018