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Muck Rack

Muck Rack

Overview

What is Muck Rack?

Muck Rack is a public relations offering from Sawhorse Media.

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Recent Reviews

TrustRadius Insights

Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media …
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The standard for PR outreach

10 out of 10
August 09, 2021
We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools …
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Save time and money

8 out of 10
August 07, 2021
Incentivized
Muck Rack is an all in one software service that serves as a media database, pitching software, and clipping service. So, basically takes …
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Easy and User-Friendly!

10 out of 10
July 07, 2021
We use Muck Rack to connect with journalists, send pitches, organize our media lists, and create coverage reports.
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Pricing

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Muck Rack

5,000

Cloud
per year

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Muck Rack?

Muck Rack Video

http://siteoptimized.com In this Motel Minute, author and marketing strategist Doug Motel shares about one of his favorite Public Relations Tools: http://muckrack.com a great way to connect with the media to help get your story out there.

Muck Rack Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Muck Rack is a public relations offering from Sawhorse Media.

Reviewers rate Support Rating highest, with a score of 9.4.

The most common users of Muck Rack are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(33)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media database, media research, news trend insights, and media list building, Muck Rack is relied upon by professionals for their PR efforts. Users appreciate the efficiency it brings to tasks like pitching, media list development, research, reporting, and recommendations.

One of the key use cases of Muck Rack is building and maintaining relationships with members of the media. Being able to conduct detailed searches for media using keyword searches and other factors makes it easier for users to identify and connect with relevant journalists. Additionally, Muck Rack's media alerts feature allows users to stay updated on target media, client names, and key trends.

Users find value in the credibility verification aspect of Muck Rack as well. They rely on the platform's media database which provides reliable information including social posts of media organizations. By backgrounding inquiries and verifying company credibility, users can ensure they engage with trustworthy sources while avoiding scams or questionable entities.

Overall, Muck Rack is considered cost-effective compared to other media databases, offering an intuitive platform that saves time by automatically providing contact information for outreach purposes. It simplifies tasks such as identifying journalists to pitch on behalf of companies and enables easy communication within teams by allowing sharing of notes about conversations with journalists. The software's ability to update contact information based on relationships with journalists further streamlines PR efforts.

Keeping up-to-date with news trends and influential journalists is made effortless through Muck Rack's daily email feature. It also assists in monitoring news stories and tracking who shares journalism on social media. The advanced search features consistently impress users as they allow for refined searches and exclude certain words, ensuring more targeted and accurate results.

In summary, Muck Rack serves as a valuable tool for public relations professionals by offering a range of functionalities geared towards pitching, media research, news trend insights, and relationship building with journalists. Its cost-effective nature, reliable information sources, and time-saving features make it a preferred choice for managing PR efforts, monitoring news stories, and strengthening media relationships.

Media tracking and reporting: Users have praised the media tracking and reporting features of Muck Rack, which allow them to showcase the ROI for their clients. This feature has been highly valued by reviewers for providing valuable insights and demonstrating the impact of PR efforts.

Pitching functionality: The pitching service's functionality is highly appreciated by users as it helps them maintain consistent formatting and provides valuable feedback on best practices. Reviewers have mentioned how this feature has improved their pitching process and helped them achieve better results in their media outreach.

Easy search and find reports: Users find it easy to search and find reports on Muck Rack, whether by name or outlet, which has been extremely helpful for them. Many reviewers express satisfaction with the platform's search capabilities, making it effortless to access relevant information quickly.

Cons:

  1. Outdated Visual Appeal: Some users have expressed a desire for an updated look and feel of the reports, as they find the current visual appeal to be lacking in terms of design and aesthetics.
  2. Incomplete Tracking Coverage: Several reviewers have mentioned that there are occasions when articles are not captured based on their specified keywords, requiring them to manually load the articles themselves. They would like to see improved tracking coverage to ensure comprehensive monitoring.
  3. Manual Media List Management: Many users wish for the ability to upload media lists in bulk for cleaning, vetting, and updating purposes. Currently, they have to add each entry manually one by one, which can be time-consuming and tedious.

Users highly recommend Muck Rack for finding credited journalists and media outlets. They suggest taking advantage of the tutorials and resources offered by Muck Rack. Users also believe that Muck Rack is the best PR tool on the market and recommend being clear on your needs when speaking with a Muck Rack representative.

Additionally, users advise checking out Muck Rack for media tracking, especially for internal PR. They praise the customer service of Muck Rack and recommend requesting a demo and asking questions to understand how Muck Rack can meet your expectations. Users think Muck Rack is great for beginners in the PR industry and suggest visiting the webpage and social media accounts of journalists for more information. They also recommend trying the demo of Muck Rack and reaching out to customer service for assistance.

Despite the learning curve, users find Muck Rack worth using. They love the product and the sales team of Muck Rack but wish for deeper insights into local reporters and media outlets. Lastly, users think Muck Rack is a great tool for compiling research and quantifying reach. They also recommend using this software for media list building and monitoring brand mentions, suggesting it as a cross-reference when using Cision to make media list building easier.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Muck Rack for pitching releases, maintaining relationships and contact with industry and area reporters, and monitoring and reporting on earned media coverage.
  • Muck Rack allows us to host releases on our website or client websites and point to them in a pitch email, helping drive further site traffic.
  • Muck Rack monitors and keeps us up to date with changes in status for journalists we monitor.
  • Muck Rack allows us to monitor unlimited clients and create detailed coverage reports on any business or topic we need.
  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
Muck Rack is well suited for print and online media coverage, but it is lacking for broadcast coverage.
  • Unlimited client monitoring
  • Unlimited coverage reports
  • Easily navigable dashboard
  • Personalized pitching
  • Muck Rack gave us comparable monitoring for more clients at a lower cost than other tools.
  • However, for broadcast coverage, the ROI didn't make sense for us based on the cost and the limited functionality.
Aside from broadcast coverage, Muck Rack offered similar functionality at a lower price point for more unique monitoring situations.
Yes
We replaced TrendKite/Cision with Muck Rack. We found Muck Rack to be competitive on the basis of our needs (online and print media coverage, not broadcast) with a lower price point and unlimited coverage reports available to create and monitor. The customizability of Muck Rack was very appealing to our organization. However as time went on we were interested in adding broadcast coverage for new clients, and the cost and features of the broadcast coverage via a partner platform were underwhelming.
  • Price
  • Product Features
  • Product Usability
The lower cost for similar features in comparison to our previous platform was the main driver for us.
I would have probably made the same decision, but as our client needs changed, our coverage/reporting needs changed as well. That wasn't something we could have anticipated during our initial evaluation and selection process.
Muck Rack's customer service is very responsive. The live chat feature is very helpful, and our rep was always willing to get on the phone with us to sort out any issues that required more effort than we could achieve through the chat tool.
No; I was not aware of that being an offered feature/option, nor was it really needed.
No
I was having trouble with creating a monitoring report with Boolean operators; the more I used, the less helpful my report was. I explained the situation to our rep and she connected me with the team responsible for creating searches using Boolean terms, setting up a meeting for us to go over my issues in detail. This went well beyond just pointing me to the self-help guide on the website, which I had used before but was still having issues getting my desired outcome.
Kelly Saux | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools are excellent and the database is constantly updated with new or updated contacts. The advanced search features allow you to refine searches by excluding certain words, doing exact word searches, any of the words, etc. as well as limiting to specific journalistic outlets or country, state, city. You can include or Exclude outlets as well.
  • Search features
  • Contact Info
  • Tracking inquiries
  • better keyword exclusion options
  1. Much Rack excels at finding writers that covered our competitors or our vertical. You can quickly come up with an outreach list and share it among team members.
  2. Daily monitoring of brand matches. Similar to Google Alerts, Much Rack can be set up to monitor mentions of your brand and deliver daily email notifications to your inbox. Compared to Google Alerts, it does a better job of weeding out spammy mentions of your brand name.
  • Search features
  • Up to date contact information
  • daily notification emails
  • Too early to tell, but we've identified many potential journalists
  • Surfaces brand mentions from monitoring very quickly
Overall, Much Rack's search features are more robust than other products we've tried or currently use. The ability to customize and do advanced searches allows us to surface better insights about our brand. The interface is also very intuitive and does not require much hand-holding or training to get started.
Our company at larger utilizes Muck Rack. Our business unit currently has 2 users taking advantage of this tool
1
We have an account rep dedicated to our corporate account.
  • monitoring of brand mentions
  • searching for relevant journalists
  • Finding different contacts for affiliate marketing
  • Leverage more for affiliate marketing to identify different contacts
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
No
This is a corporate tool. Our business unit was not involved in its selection.
n/a
  • Don't know
  • n/a
I was not involved with the implementation.
We have a dedicated account manager that has been responsive. That being said, the tool doesn't require much help. It is a pretty simple tool to use.
unsure. This was a corporate purchase.
No
n/a
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
  • Search functions
  • Email notifications
  • email integration
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