myBrand center

The myBrand center is a specialized platform designed for the efficient management of both physical and digital brand expressions. According to the vendor, it is intended for businesses of various sizes and is used by marketing professionals, brand managers, graphic designers, advertising agencies, and retail companies. The platform aims to empower teams to create on-brand materials, ensure brand consistency in communications, and provide resources for brand management and strategy.

Key Features

Brand platform: According to the vendor, this platform is founded by innovative brand professionals with over 25 years of experience. It is designed to meet the unique needs of modern businesses, providing efficient management of both physical and digital brand expressions.

Brand communications: The suite of applications aims to enable seamless brand communication, allowing teams to create on-brand materials. The vendor claims it ensures consistency, coherence, and authenticity in all brand communications.

Brand management: The feature includes applications for managing and strengthening brand consistency by gathering and storing all branded customer touchpoints. According to the vendor, it serves as a valuable resource to inform brand communication strategy.

Browse: The digital platform simplifies the location management and organization of branded assets. It offers a detailed floorplan for effective asset utilization, making it easy to locate assets when needed, according to the vendor.

Create content: The comprehensive tool allows users to create and share on-brand content effortlessly. It features drag-and-drop functionality for easy content creation and pre-designed templates for multiple online and offline channels, according to the vendor.

Assets stored: The integration with Digital Asset Management (DAM) ensures up-to-date brand images. It serves as a central hub for organizing and categorizing assets, ensuring brand consistency and efficient access, according to the vendor.

Guidelines: The application simplifies the process of ensuring brand consistency by creating, sharing, and managing brand identity guidelines. It provides support and guidance beyond software support, assisting with the seamless implementation of brand guidelines, according to the vendor.

Publisher: The publisher application streamlines the creation and publishing of digital content. It offers automated content resizing for various platforms and reduces production time and costs with pre-designed templates, according to the vendor.

Efficient sharing & collaborating: This feature encourages employees to contribute to the brand-building process, fostering a sense of ownership and engagement. It also streamlines content sharing and collaboration among team members, according to the vendor.

Digital Assets Management Integration: The seamless integration with a Digital Asset Management (DAM) system ensures up-to-date and consistent brand visuals across channels. It simplifies organization and encourages efficient utilization of assets, according to the vendor.