Name: Mytraffic
Author: Mytraffic

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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Mytraffic is a SaaS platform provided by Mytraffic that aims to deliver reliable and dynamic traffic data insights to businesses of all sizes. This platform caters to various professions and industries, including retailers, e-commerce companies, real estate developers, property managers, city planners, urban designers, advertising and marketing agencies, as well as transportation and logistics companies. According to the vendor, Mytraffic's comprehensive traffic data can assist businesses in making informed decisions to optimize operations, enhance customer experience, and increase efficiency.

**Dynamic Traffic Data Insights**: Mytraffic offers real-time and historical traffic data insights, enabling businesses to monitor and analyze traffic patterns accurately. This feature aims to optimize operations, improve customer experience, and increase efficiency.

**Address Analysis**: Users can analyze different locations, such as retail addresses, city centers, shopping centers, and retail parks, to obtain information about visitor numbers, visitor profiles, and the geographic origin of visitors. This feature helps businesses understand their potential customer base and effectively target their marketing efforts.

**Heatmap**: Mytraffic provides a heatmap feature that visually represents traffic at a specific location in comparison to its surrounding areas. This helps businesses identify high-traffic areas and make data-driven decisions regarding store locations, marketing campaigns, and resource allocation.

**Average Footfall**: Users can view visitor numbers during key shopping periods. The average footfall feature calculates the average number of visitors over a representative year, providing a consistent measure of traffic. This information helps businesses understand baseline traffic and plan accordingly.

**Dynamic Footfall**: Mytraffic allows users to view historical dynamics and assess the impact of events on footfall. This feature helps businesses understand how events influence traffic patterns and adjust their strategies, staffing, and resources to optimize customer engagement.

**Visitors' Origin**: Mytraffic provides insights into the real catchment area for a specific location. Users can determine precisely where visitors live and work, helping businesses understand the geographic reach of their customer base. This information is valuable for targeted marketing campaigns, expansion planning, and understanding customer behavior.

**Socio-demographic Profile**: Users can obtain socio-demographic profiles for a specific location, including information about the gender, age, purchasing power, and household size of typical visitors. This feature helps businesses tailor their products, services, and marketing strategies to meet the preferences and needs of their target audience.

**Shared Visitors**: Mytraffic allows users to accurately measure the proportion of visitors who visit multiple points of interest. This feature helps businesses understand customer behavior and identify cross-promotion opportunities. By analyzing shared visitors, businesses can strengthen partnerships, optimize marketing collaborations, and enhance customer loyalty.

Mytraffic redefines the location intelligence category. The SaaS platform provides access to data on any physical location in real-time in Europe. This is to support organizations in sectors across Retail, Real Estate, Consulting companies, Cities, Consumer Goods, and Advertising, to help them expand their businesses, increase the performance of managed assets, optimize marketing reach and benchmark their results with competition. The platform transforms multiple data sources into actionable insights (dynamic footfall, vehicle flow, visitor profiling) at scale, with respect to the strictest GDPR compliance rules.

AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.

Subscription

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

Mytraffic

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Mytraffic

Overview

What is Mytraffic?