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N.Rich

N.Rich

Overview

What is N.Rich?

N.Rich B2B DSP™ is a programmatic ABM advertising platform offered by N.Rich Technologies Inc. According to the vendor, this platform aims to deliver scalable ABM advertising performance, making it suitable for small, medium, and large enterprises. It is designed for marketing and sales professionals...

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Recent Reviews

TrustRadius Insights

Simple and User-Friendly Platform: Many users have expressed their satisfaction with the simplicity and user-friendliness of the N.Rich …
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Pricing

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What is N.Rich?

The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is N.Rich?

N.Rich B2B DSP™ is a programmatic ABM advertising platform offered by N.Rich Technologies Inc. According to the vendor, this platform aims to deliver scalable ABM advertising performance, making it suitable for small, medium, and large enterprises. It is designed for marketing and sales professionals in B2B companies, particularly those in the technology and healthcare industries. The platform offers a range of features that can help engage the entire buying committee and potentially achieve better ROI.

Key Features

Scalable ABM Advertising: According to the vendor, N.Rich B2B DSP™ aims to deliver scalable ABM advertising performance. They claim it can potentially provide lower CPC and CPE rates compared to other channels like LinkedIn, leading to more engagement from the buying committees of valuable accounts.

Easy to Use: The vendor states that N.Rich DSP is designed to be user-friendly and easy to navigate. They claim users can get their campaigns up and running in just minutes, without the need for a team of designers and writers. The platform offers an intuitive interface that simplifies campaign setup for quick and efficient execution.

Engage the Entire Buying Committee: N.Rich offers a purpose-built B2B Demand-Side-Platform (DSP) for Account-Based programmatic advertising. According to the vendor, it captures billions of data points weekly to maximize engagement from the target accounts' buying committees across various websites. They claim that the platform's AI-based optimization ensures maximum engagement during long B2B sales cycles.

Goodbye Impressions, Welcome Engagement: According to the vendor, N.Rich B2B DSP™ focuses on engagement as the primary metric, rather than passive impressions. They claim the platform provides real-time measurement of website visits, clicks, video views, and text reads, allowing businesses to focus on active interest from people genuinely interested in the content.

Low Cost Per Engagement. Better ROI: The vendor states that N.Rich offers cost-effective advertising with low CPC and CPE rates, typically less than $2 per click or engagement. They claim the platform leverages B2B optimization capabilities and Google Display Network algorithms to deliver results at a lower cost, potentially improving ROI.

Privacy And Brand Safety First: According to the vendor, N.Rich is a privacy-first solution that is fully compliant with GDPR and CCPA regulations. They state that it adheres to the IAB's Transparency and Consent Framework for GDPR compliance and ensures brand safety with safeguards against non-brand-safe content.

Transparent Analytics And Attribution: N.Rich provides comprehensive analytics throughout the buyer journey, offering a real-time view of advertising performance, engagement, and user behavior. According to the vendor, businesses can attribute their advertising investment to sales opportunities and revenue using the platform's analytics capabilities.

Integration with Favorite Tools: N.Rich integrates seamlessly with various tools, according to the vendor. They claim this integration helps streamline workflows and maximize efficiency by enhancing compatibility with existing marketing and sales technology stack.

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Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(1)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Simple and User-Friendly Platform: Many users have expressed their satisfaction with the simplicity and user-friendliness of the N.Rich platform. They find it very easy to navigate and use, allowing them to quickly create campaigns and track results.

Valuable Advertising Analytics: The intent reports and data offered by N.Rich are highly praised by users for providing valuable insights to sales teams. These analytics help users identify the right target market and optimize their digital marketing activities effectively.

Excellent Customer Support: The support provided by the N.Rich customer success team is consistently commended by users. They describe the support team as brilliant, always available to help, and offering excellent consultation. Users appreciate the proactive onboarding process, helpfulness in setup and implementation, as well as suggestions for improving campaign performance.

Missing Features: Some users have found scalability to be a challenge due to missing features in terms of integration and product stability. They feel that certain platforms, such as Facebook and Salesforce, have painful integration processes. The software is not completely integrated with company IT data lake and all digital tools, making it difficult to link account-based metrics to typical company metrics.

Difficulty in Targeting Smaller Companies: Reviewers have encountered problems with targeting smaller companies, rendering the software useless for their purposes. They also find it difficult to ascertain the effectiveness of targeting specific buyer personas in campaigns targeting financial institutions.

Lack of Intuitiveness and User Experience: Users have noted that some dashboards are not easy to interpret, which hampers their user experience. They suggest improving the title and explanations for each dashboard to make it easier for colleagues to find the results they need. Additionally, they feel that the overall user experience could be improved and the product made more intuitive.

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
NRich is being used throughout the Global and Regional GE Healthcare Marketing businesses. In the U.S., I utilize NRich to promote and drive awareness surrounding new product introductions (NPIs). The NRich dashboards provide continuous feedback as to how our marketing ads are being viewed and received, and the integration with our Salesforce.com software allows us to measure the impact on our customer funnel.
  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
  • Ability to integrate with Salesforce.com
  • Ability to populate a high-intent dashboard
  • Ability to assign license $$ to multiple campaigns
  • Huge ROI for campaigns with products attached
  • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
  • Allows us to standardize our ABM marketing efforts across multiple campaigns.
NRich is clearly superior in terms of efficiency and overall customer reach.
Salesforce.com, Showpad Content, Microsoft 365 (formerly Office 365)
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