Our Ecom team manages the setup and marketing aspects of Narvar, but the end product is used by Customer Service as well, since it provides shipping estimates for customers and customer feedback for the team. Instead of the generic UPS/Fedex/Shipping Courier tracking number landing page, Narvar provides a branded landing page that allows us to drive purchasers back to the site and a smoother experience.
- Easy to read estimated delivery date and text notification opt-in reduces customer frustration.
- Ability to capture customer feedback on shipping experience.
- Ability to drive customers back to the site for potential repurchase
- Adding other functionality beyond the basic technology can be costly for a small to medium business. Narvar's grown rapidly since we started using them and their baseline costs for add-ons are out of our price range for post-purchase/returns.
If you're not on a platform that has a branded post-purchase landing page or in-email estimated delivery date script, Narvar provides this experience. It's a nice-to-have for any brand that wants to provide a seamless, branded shopping experience for their customers. Narvar's grown rapidly and it seems they are increasing costs, which may be prohibitive and hard to justify for smaller companies.
Once it's set up, it doesn't require much support. We used to have quarterly or bi-annual touch bases with an account person to review our rating and customer usage but haven't heard from them in a while - either because we're too small or they got rid of this interaction. Can't say we miss it though because we can see our rating and feedback, and there is only so much you can do within the confines of the platform without adding on new functionality.