Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Director in Information Technology (10,001+ employees employees)
Use Cases and Deployment Scope
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
Pros
Ability to have different tags/filters already built in the system
Ability to share dashboards and set up across teams
Emotions monitoring and analysis
Cons
overall back end of queries is very outdated
the way the data is categorized by the publisher is biased and just outdated (eBay as a forum for example, which brings too much noise into the data)
Expensive pricing model, everything is a separate service
Most Important Features
data sources
fast insights derived from data
image recognition
Return on Investment
provided to be useful to help identifying trends and inform marketing strategies
Alternatives Considered
Brandwatch, Synthesio Social Intelligence Suite, Talkwalker, YouScan, Infegy Atlas and Rival IQ
Other Software Used
Brandwatch, Synthesio Social Intelligence Suite, GWI Core, Hootsuite
Quid helps me sift through the abundance of information, including news, blogs, product reviews, online forums, company websites, investment resesarch, market reports, patent databases and academic papers.
Quid takes care the routine and tedious tasks of content curation, surfaces trends and insights, and provides comprehensive and pertinent results for analysis.
Quid's support team was very responsive and helpful. I was able to learn Quid gradually on demand.
Cons
Quid's comprehensive capabilities and tool set was a little overwhelming to me initially.
It took some time before I was able to craft good searches, which were necessary for Quid to identify the right content for analysis.
Return on Investment
More comprehensive analysis at a larger scale
Less time required for research (on average 50% time savings in my use)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media Analyst at Delaware North (10,001+ employees employees)
Pros
Competitive analysis.
Analyzing brand health on a day-to-day basis.
Customer support--especially educating my manager and I on all of the new features.
NetBase is constantly finding ways to make the platform work smarter for us.
Cons
Understanding how to use the various dashboard templates that are available to us.
Return on Investment
We have generally found a significant increase in volume of mentions/conversations across the social web. Customers, fans, etc. know us now more than ever before.
There is a significantly high amount of interest from our executives. They know and understand the value behind social listening and how it can help our business units to meet their business objectives.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Strategist (51-200 employees employees)
Pros
Real-time monitoring of unique issue insights
The comprehensive pull of social media conversations
Cons
The product is very traditional and could be more user-friendly.
Ease of use for those trying to learn the product would be beneficial.
Return on Investment
Creates greater value for clients
It allows for the ability to tell a story through insights.
Other Software Used
Cision Communications Cloud, Google Ad Manager, Facebook for Business
Related Products
Products similar to Quid that may also meet your needs.
