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Formerly NetBase Quid


What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Recent Reviews

TrustRadius Insights

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
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Supercharge Your Analysis with NLP

10 out of 10
March 20, 2021
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied …
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Great Insights, Still Improving

8 out of 10
December 15, 2016
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to …
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NetBase leads the pack.

9 out of 10
December 13, 2016
Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital …
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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.

Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.

For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.

NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.

Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.

NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.

NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.

Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.

User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.

Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.

Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.

Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.

Users have made several recommendations based on their experience with NetBase:

Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.

Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.

Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.

Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.

Attribute Ratings


(1-25 of 111)
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Score 7 out of 10
Vetted Review
Verified User
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
  • Ability to have different tags/filters already built in the system
  • Ability to share dashboards and set up across teams
  • Emotions monitoring and analysis
  • overall back end of queries is very outdated
  • the way the data is categorized by the publisher is biased and just outdated (eBay as a forum for example, which brings too much noise into the data)
  • Expensive pricing model, everything is a separate service
The way the queries can be set up can be improved. The back end is very outdated and at times is not user-friendly. The categorization of publishers also needs to be revised to reduce noise and there must be an easier way to filter and remove certain criteria right away. Too many new services are sold separately from the main social media listening unit. Those are services like topic modeling/AI that are commonly included in other tools (within the same price). Image recognition is ok, but not the top compared to other companies like YouScan and Synthesio.
Score 10 out of 10
Vetted Review
Verified User
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks, including studying industrial landscapes, gathering solutions to given problems, identifying technology competitors, visualizing investment information, as well as searching for news articles on specific topics.
  • Quid helps me sift through the abundance of information, including news, blogs, product reviews, online forums, company websites, investment resesarch, market reports, patent databases and academic papers.
  • Quid takes care the routine and tedious tasks of content curation, surfaces trends and insights, and provides comprehensive and pertinent results for analysis.
  • Quid's support team was very responsive and helpful. I was able to learn Quid gradually on demand.
  • Quid's comprehensive capabilities and tool set was a little overwhelming to me initially.
  • It took some time before I was able to craft good searches, which were necessary for Quid to identify the right content for analysis.
In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.
Score 9 out of 10
Vetted Review
Verified User
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on top of client social media mentions and social media conversations around issues important to our clients in realtime. NetBase allows our insights team to be together with a smart and thoughtful analysis that can not only tell a story but also allows the firm to bring a unique insight perspective to our clients.
  • Real-time monitoring of unique issue insights
  • The comprehensive pull of social media conversations
  • The product is very traditional and could be more user-friendly.
  • Ease of use for those trying to learn the product would be beneficial.
NetBase is excellent for staying on top of the social media conversation around certain clients and for monitoring social media mentions for clients and key executives and other stakeholders within clients. NetBase is especially useful during times of crisis or when issues arise that may involve or have the potential to involve your clients.
Marina Grindle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help clients. For example, if they have negative connotations, we can create content to counteract those negative sentiments.
  • Brand sentiment.
  • Social listening.
  • Client dashboards.
  • Ease of use (does require some training to be able to use it well).
We use NetBase a lot in our sales process to show potential clients their potential opportunities. This is often the first time clients see what people are saying about their industry/product. We then use those conversations to drive our content and social strategies.
Becky McKeown | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.
  • Competitive analysis.
  • Analyzing brand health on a day-to-day basis.
  • Customer support--especially educating my manager and I on all of the new features.
  • NetBase is constantly finding ways to make the platform work smarter for us.
  • Understanding how to use the various dashboard templates that are available to us.
We do not use the Audience 3D as this is not an area of focus for our organization.
Score 8 out of 10
Vetted Review
Verified User
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to track chatter around a campaign. It assists in strategy development, client research, and program reporting.
  • Tracking Twitter chatter - the ability to turn on Firehose to track all Tweets around a search term is particularly helpful during campaigns
  • The word cloud widgets are helpful in looking for new areas to develop around a topic as well as a great visual tool for showing clients
  • Brand comparisons are easy to view in the dashboards and you can customize them to compare the attributes you are most interested in.
  • Staying up to date on the latest in tracking methodology
  • Sentiment analysis - this has been improving and they are adding features for manual corrections but the system still mislabels posts
  • The exported charts and word clouds have limited ability to be resized without pixelating. The clouds also don't adjust if all terms are small, thus using the cloud in a presentation is difficult at times
  • The system automatically defaults to analyzing the last month with no way to change the default to match the topic date range. This can be inefficient if you are using a topic that has a very specific time frame that you have to change every time you analyze the topic.
Well suited for firms that want to be able to gain a greater understanding of the landscape and environment a brand is working in. However, largely due to privacy and Facebook's API, if you need to monitor what is happening on Facebook, NetBase has limited to access to real time data. I would say that there are better tools for firms focused mainly on engagement but on the research side, NetBase works well.
December 13, 2016

NetBase leads the pack.

Score 9 out of 10
Vetted Review
Verified User
Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital and social media.
  • Strong natural language processing algorithm that delivers the most accurate sentiment analysis available on the market today.
  • Responsive and quick software allows for analysis to take seconds, instead of minutes or hours.
  • Flexibility to connect to a variety of data sources turns netbase into a powerful analysis engine for any unstructured data source.
  • Influencer and author analysis needs to be updated and further developed
  • Analysis of social media networks and information flow within networks should drive future R&D
Great for social media analysis, campaign tracking and even answering specific business questions.
December 13, 2016

Loving NetBase!

Meghan Xandra Seidner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Netbase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. Netbase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
  • Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
  • Being able to see patterns in how people react to news, campaigns, and and brand changes.
  • Sentiment. Always sentiment. This helps us to figure out what people really feel. Netbase even accounts for sarcasm and can analyze emojis.
  • Very good interaction with customers.
  • Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
  • Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
  • Customer service - when you run out of hours, you can no longer get help, which is frustrating.
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.
Maritza Moreno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We utilize NetBase to better understand consumer social media conversation across various clients. We have 4 users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients.
  • We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights.
  • It has a very intuitive user interface compared to other software competitors, such as Crimson Hexagon and Brandwatch
  • Great for quickly finding insights without having to spend a lot of time trying to find the themes/topics yourself.
  • This tool is best suited to find audience and conversation insights, but needs a little more work on the measurement piece, since we can't obtain engagements, followers, and other metrics in the Excel download for reporting other metrics to our clients, such as reach.
Score 10 out of 10
Vetted Review
Verified User
Netbase is predominantly used by our research team within the business, however, our content team also has access and uses it on a less regular basis. Within the research team we use it for a variety of projects from audience insights, to brand tracking, campaign tracking, market reports and monitoring of new product launches for clients as well as industry-wide thought leadership pieces and new business pitches.
  • Natural language processing, top of the market!
  • Easy to navigate, user-friendly interface, I have tested a lot of platforms and Netbase is by far the most straightforward tool, combined with the fact that you only have to use BOOLEAN if you want to, it makes it really quick to set up topics and start seeing data.
  • Constantly evolving features, charts, functionality. They make it really easy to give feedback and genuinely take it on board, there are updates every month with new things that are happening within the tool and they are on top of the game with these.
  • I actually can't think of any, they are constantly changing and improving and always ask for feedback! The problems aren't with Netbase as such but with the realm of social media.
Netbase is great if you want to track usage and uptake of a particular campaign/hashtag. You can view historical data up to 27 months and view the peaks over time. Also very useful if you want to gauge opinions about a certain brand or product, you can view volume of conversation, which platform, sentiment analysis and take comments from the live stream. In this respect it's a great alternative if clients don't have big budgets to conduct bespoke surveys.
Tara Watkins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
NetBase is predominantly used within our company for measuring and analysing online mentions and conversations around client brands, industry categories and key events. It is primarily used by the research team, often alongside traditional research methodologies, and also by the content marketing team.
  • The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of Netbase and the data it provides.
  • Natural Language Processing is a huge benefit of Netbase because it means that we have faith in the analysis which is being completed on a large volume of text.
  • Being able to easily adapt and modify what you are analyzing or researching, especially when the output often needs to be turned around quickly.
  • The number of logins is an issue as it would be great to have Netbase used more widely across the agency but with only a couple of logins that is an issue.
  • Related to the above point is that users are logged out when there is no activity or someone else tries to login with the same details.
Netbase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyse. The only thing to bear in mind is that whilst Netbase is very intuitive and the output is often very clear, having some level of interpretation skill or experience with social listening is beneficial to ensure that the most is being taken out of the data.
Score 10 out of 10
Vetted Review
Verified User
NetBase is being used for general trend finding, competitive analysis, PR, and HR. It's being used by multiple departments for a variety of initiatives.
  • Easy to implement, learn and navigate.
  • Outstanding reporting capabilities.
  • NetBase is constantly updating and improving their technology far before their competitors.
  • I wouldn't change a thing about their product. Every issue I had previously (all minor in nature) has been addressed in updates.
I feel as though NetBase's solution would be beneficial to any sized company in a large variety of businesses.
Score 10 out of 10
Vetted Review
Verified User
NetBase is being used by our insights and measurement team, which supports business units through the entire agency. The platforms addresses our needs for planning and research (for RFPs, ideation, hypothesis validation, etc.) as well as for some measurement practices like campaign tracking and ongoing social listening for social accounts. We address business questions like: what are people saying? why are they saying it? what is driving their behaviors? who are they? what are they interested in? how do they feel about the topic? where are they in the purchase lifecycle? and more.
  • Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
  • The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
  • The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
  • I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
  • Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
  • If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical). Social queries that return a smaller number of mention may not be as well suited for the platform since some of the analyses won't return significant results if the sample is too small.
Cassidy Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Netbase has been a very valuable tool for our clients and potential clients. We use Netbase to see how our clients are performing on social in weekly, monthly, and yearly reports as well as for specific campaigns. We use Netbase for brand analysis, competitor analysis and for looking into current trends for the brand. It allows us to see how people change over time with how they speak socially about the brand. Netbase also provides a dashboard feature which allows for quick and easy client ready reports once the dashboard is created.
  • Crosstab Analysis: Allows for easily seeing how your brand compares to your competitors
  • Dashboard: You can create client ready reports that can be sent out automatically
  • Word Clouds: Netbase offers many different word cloud options like keyword, hashtag, and emoji specific word clouds
  • Time Analysis: Being able to drill posts down to only see posts from specific days or times
  • Customization: Word clouds have set color themes, wish there was more variety
  • Historical Data: You are limited to how far back you can go
Netbase is perfect for getting an idea of what is going on on social for your brand. Using the decahose data for Twitter allows you to get an idea into what the conversation is like for your brand. It is not as affective for when you need to get exact numbers. You can only turn on the firehose feed for the past 30 days so that needs to be kept in mind when a new campaign starts.
Marisol Pelaez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
NetBase is a very useful tool that we use for a great range of our clients and to many different ends. We commonly use NetBase in business pitches, as it allows us to understand the demographic the brand may be targeting, as well as helps determine whether there is a market for our product. We've used it to assist in the creative ideation process, so as to arrive at a creative solution by means of actionable data. Aside from that, we also use NetBase to provide day to day analysis of our clients' social performance and to detect any issues in real-time. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks.
  • User-friendly query writing
  • Firehose can be turned on and off
  • Overlapping of topics and themes makes for in-depth analysis
  • Sentiment analysis cannot detect sarcasm or bots sometimes
  • Limited historical data, especially for Instagram
  • No Image Recognition
NetBase is great for people trying to guage social conversation around a certain topic and comparing that performance to their competitors. On the other hand, NetBase is not appropriate for owned content performance as many times there are inconsistencies between the platform and the native social media platforms. However, it is a powerful tool to accompany any brand report.
Kyle Randolph | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing. In new business pitches, Netbase allows us to quickly understand the demographic space a brand might operate, allowing us to being ideating around possible creative ideas that will resonate with that particular audience. When business is won, Netbase is used to monitor social communications allowing for creative decisions to be informed as well as allowing us to monitor the resonant impact of content that we create. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drills.
  • Easy and flexible query writing.
  • Flexility in data sources. Firehouse can be turned on for extra granularity in analysis.
  • Dashboards with scheduled email summaries allow for automated monitoring, simplifying repetitive asks.
  • Limited historial data.
  • Lacks visualization flexibility of other listening tools (ability to change colors, limited chart types, etc).
  • UI can be somewhat unintuitive and inconsistent. Some options that are up front in some scenarios are hidden behind menus in others.
NetBase is a great general purpose listening tool.
Ted Tagalakis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
  • The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
When social intelligence is crucial and you want serious insights, then NetBase is the solution.
Becca James | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Internet Marketing Inc. has developed an entire department around NetBase called Insights & Strategy, which is now the center of our Discipline Ecosystem. With the support of a few other tools, we have managed to break down silos and connect disciplines across a corporate marketing agency. We have put the guessing game to rest by appropriately gathering and analyzing relevant information about brands, industries and competitors. The social listening tool has allowed our entire organization to be more data-driven by using audience insights to create personalized, actionable, targeted digital campaigns.
  • We are able to provide an all-inclusive brand analysis. The objective of this report is to understand how the brand is performing overall. Some of the questions that are answered within the report are: what are consumers discussing, how are they talking about the product/service, are conversations primarily positive, where are conversations occurring and what type of content is being shared?
  • We love starting a new business pitch by offering a competitor analysis. Our goal is to provide a nice overview of their top competitors. It seeks to answer how does the brand stack up to its competitors, the key attributes, what brand is winning/losing and identify where the gaps are and the potential opportunities.
  • We enjoy the education it provides both internal teams as well as the client, especially the landscape analyses. We like to understand how the industry is performing overall and where our clients stand. Aspects that we deem important are: when, where, who and what conversation is occurring in the industry over the course of 1 year, what helps drive people to convert, what main components of the product/service encourage or deter continued conversion as well as provide insights around what people enjoy (or hate) about the product/service.
  • I'd like to see a better creation of audiences; a greater taxonomy of classifiers to better create personas for our campaigns. Example of segmenting the audience: moms, millennials, sports enthusiasts, home buyers.
  • I'd like to understand instantly what causes a spike in engagement - it is tedious to sift through posts to understand what caused the spike and be able to accurately explain that to the client.
  • I'd like the system to tell me what the audience cares about i.e. which apps, music, so that we understand how to create content that will resonate with them.
  • More pre-made categories/themes and dashboards to help accurately cover topics.
  • Sentiment is often off and filtering doesn't work well when the term or client has a mainstream name such as Internet Marketing Inc. without losing data.
It is best used when you need audience insights such as content marketing, social - more creative campaigns. When it comes to paid media or SEO campaigns, I don't think you get the most out of the tool. NetBase is best used to understand what the audience likes/dislikes and what they are talking about.
February 26, 2016

Review Ready

Score 8 out of 10
Vetted Review
Verified User
NetBase is used to analyze sentiment analysis for current running campaigns. We also used the word clouds around certain subjects to see what other things were associated with it. We use it for each campaign as well as campaign research to help increase knowledge surrounding the campaign topics. My whole department of data strategy uses it.
  • The word clouds are very useful.
  • The fact that data is all in real time.
  • All the graphics help when trying to relay information.
  • Limited historical data.
  • Tedious process when 'including' and 'excluding' certain words, domains, authors, etc.
Best for background research on a topic and best for sentiment analysis I believe. Really nice for social media specifically because it pulls from various social media platforms. Again, love the word clouds and the ability to build out different queries. Nice because you can get granular data such as specific conversations.
Cameron Sprenger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Currently, NetBase is used to provide analytics for individual clients across the social-space. While NetBase is accessible to various users within our organization, usage is determined by individual client needs. We are able to gain valuable insights into how our clients do in the social space against various topics, and we can gauge this against our competitors.
  • Great for in-depth analysis of the Twitter-space, especially as it comes to text analysis.
  • The Firehose scale provides mountains of valuable data that can be manipulated and/or exported for further analysis.
  • Comparing the share-of-voice various brands have compared to each other, especially as it relates to online social presence.
  • The Decahose sampling is far from pointless, but it isn't as effective if the user's objective is to gather specific data. The obvious workaround is to use the Firehose feed.
  • I would like to see a more intricate listing of sources when analyzing topics.
  • This may not be possible due to restraints with Twitter Data, but when analyzing specific hashtags, it would be absolutely invaluable if we could segment mentions based on Twitter clicks (where users click the hashtag) versus Twitter search (when a hashtag/topic is searched, NOT clicked on).
NetBase is particularly well-suited for scenarios in which users need to analyze specific social topics, hashtags, or compare conversations around specific brands. This is especially great for accurately seeing what people are saying about your brand and for laying the foundation towards developing social strategy. I'd say it is less appropriate for measuring any offline sales impact, unless the value of social equity is well-understood for a user's brand.
February 17, 2016

Give NetBase a try!

Score 8 out of 10
Vetted Review
Verified User
Netbase is like many of the social media intelligence platforms but it does a LOT of the work for you. While it does tend to be on the slow side and you must work within the constraints of a firehose at times, NetBase is very analyst-friendly. Me and other analysts enjoyed using the tool but I would not recommend this tool for anyone who is not familiar with social media platforms.
  • Social Media Intelligence
  • Social Media Competitor Monitoring
  • Social Media Montioring
  • Slow to Load
  • Hard to Understand
  • Firehose on Data
Agencies with advanced research needs or with clients with competitors would enjoy using NetBase. I would not recommend this tool for those that only check social media data once in a while or do not care about the nitty gritty data. A trained analyst is necessary to understand what is coming out of the data.
Score 9 out of 10
Vetted Review
Verified User
My organization uses Netbase to gain insight as to how our clients are viewed across social media. We analyze consumers' mentions of our clients' products and use these insights to make better informed business decisions. Netbase addresses the ever-present business problems of truly understanding consumers' views of clients' products. Netbase enables us to gain a second set of eyes to understand how customers truly feel about our products, whether good or bad.
  • Netbase gives unbiased overviews of brands' impacts across social media.
  • As a social listening tool, Netbase provides insights to postings across a wide variety of outlets.
  • Netbase is extremely user-friendly and can be used by employees across all levels of their careers.
  • Netbase enables users to analyze mentions of products in real-time.
  • Netbase enables marketers to get ahead of the competition by gaining a deep understanding of brand perceptions.
  • Netbase could amp up their client support team and provide more on-site support.
  • Netbase could certainly improve their marketing, many people at my organization are unfamiliar with this resource.
  • Netbase is very expensive.
Netbase is very well suited for analyzing perceptions of clients' products in the media. Netbase does not always give an accurate portrayal and might pick up some unwanted mentions or irrelevant mentions.
Score 7 out of 10
Vetted Review
Verified User
We use NetBase to track our social media impressions and presence for certain brands and activations. We usually use it more heavily around activations so we can see the spike in activity and see if the word bubble contains the key messages that we had used in our messaging. It addresses the gaps in our normal manual social media monitoring my measuring sentiment.
  • I think it does a good job at locating key words used in posts.
  • It does a good job as far as the coverage it finds and accurately depicting rises and falls in content posted.
  • It does a good job locating positive sentiments and locating the followers for certain accounts.
  • It sometimes marks some posts as negative when they are actually positive.
  • It's difficult to configure the search terms and difficult to save settings.
  • It's difficult to find the same key aspects that you had in a search before.
It is well suited for campaign launches and it easily allows you to see the spike in your activity as it compares to the normal status of your brand. It's also useful to locate the key messages that you selected for your launch and if they are being used by social users as you monitori the activation.
Score 8 out of 10
Vetted Review
Verified User
The NetBase web-based system is being used across the whole organization to assist in monitoring of campaigns as well as gathering consumer insights.
  • Generate Consumer Insight Data
  • Monitor Current Campaigns
  • Interact with Clients in Real Time
  • Identify opportunities
  • More APIs for different networks
  • Being able to pull all Facebook information even private profiles
Indeed, the best scenario is to follow up on new product campaigns.
January 20, 2016

Satisfied Customer!

Score 9 out of 10
Vetted Review
Verified User
Netbase is used by the global marketing intelligence and reporting team to provide social listening insights reports to measure buzz volume, sentiment, influencers, competitors, emotions/attributes/behaviors, and trending themes on any given topic relevant to the business.
  • Sentiment analysis
  • Sources of data available
  • Customizable dashboards
  • Influencer communities by connections
  • Geo targeting when self-disclosed bio info is not available
  • Dashboard templates that come with a builder-guide for first time users
Well suited within any marketing function
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