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Quid

Quid
Formerly NetBase Quid

Overview

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…

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Recent Reviews

TrustRadius Insights

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
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Supercharge Your Analysis with NLP

10 out of 10
March 20, 2021
My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied …
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Great Insights, Still Improving

8 out of 10
December 15, 2016
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to …
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NetBase leads the pack.

9 out of 10
December 13, 2016
Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital …
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Read all reviews
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Product Details

What is Quid?

Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.

Quid Features

  • Supported: Real-time Data Updates
  • Supported: Customizable Dashboards
  • Supported: Triggered Alerts
  • Supported: 51 Months of Historical Data
  • Supported: Automatic Email Reports
  • Supported: Non-boolean Topic Builder
  • Supported: Influencer Marketing
  • Supported: News Media Analysis
  • Supported: Competitor Analysis
  • Supported: Sentiment Scoring
  • Supported: News and Media Analysis
  • Supported: Exportable Reports

Quid Videos

Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends

Quid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported Languages96 languages

Frequently Asked Questions

Sprinklr Marketing, Talkwalker, and Infegy Atlas are common alternatives for Quid.

Reviewers rate Implementation Rating highest, with a score of 9.6.

The most common users of Quid are from Mid-sized Companies (51-1,000 employees).

Quid Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(152)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.

Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.

For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.

NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.

Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.

NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.

NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.

Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.

User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.

Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.

Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.

Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.

Users have made several recommendations based on their experience with NetBase:

Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.

Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.

Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.

Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.

Attribute Ratings

Reviews

(1-3 of 3)
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Score 8 out of 10
Vetted Review
Verified User
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to track chatter around a campaign. It assists in strategy development, client research, and program reporting.
  • Tracking Twitter chatter - the ability to turn on Firehose to track all Tweets around a search term is particularly helpful during campaigns
  • The word cloud widgets are helpful in looking for new areas to develop around a topic as well as a great visual tool for showing clients
  • Brand comparisons are easy to view in the dashboards and you can customize them to compare the attributes you are most interested in.
  • Staying up to date on the latest in tracking methodology
  • Sentiment analysis - this has been improving and they are adding features for manual corrections but the system still mislabels posts
  • The exported charts and word clouds have limited ability to be resized without pixelating. The clouds also don't adjust if all terms are small, thus using the cloud in a presentation is difficult at times
  • The system automatically defaults to analyzing the last month with no way to change the default to match the topic date range. This can be inefficient if you are using a topic that has a very specific time frame that you have to change every time you analyze the topic.
Well suited for firms that want to be able to gain a greater understanding of the landscape and environment a brand is working in. However, largely due to privacy and Facebook's API, if you need to monitor what is happening on Facebook, NetBase has limited to access to real time data. I would say that there are better tools for firms focused mainly on engagement but on the research side, NetBase works well.
  • Great for showing prospective clients that we understand their business environment
  • Has helped identify opportunities in and around brands we work with
  • Useful for strategy development
  • Union Metrics,Sprinklr
NetBase provides greater insights into conversations and more usable data of firms looking to develop a strategy.
2
Social media research and strategy development
2
We have a primary and business user for NetBase. The tool is fairly intuitive so the most necessarily skills are those involved with understanding how to use social data effectively.
  • Industry research
  • Client Presentations
  • Campaign reporting
  • In house content creation inspiration
  • Teaching our teams how social data can benefit them
  • We are hoping to expand our industry expertise to gain new clients
  • Gain insights into the new industries we enter
Great customer service with an insightful tool
Not Sure
  • Product Features
  • Product Usability
  • Product Reputation
I was not a part of the purchase and research team
N/A
  • Implemented in-house
No
Change management was minimal
  • Learning curve of using the tool - was not difficult due to account team's assistance
Utilize your representative for any questions you have
The NetBase team responds quickly to issues and listens to users for product updates and enhancements
Yes
Anytime I have had an issue, whether a bug or a general usage question, my rep or account manager has handled it quickly and kept me updated of the status.
My account manager and rep have set up a monthly meeting to cover any questions, new product releases, and gain my feedback of the product.
  • The widgets are integrated well to show continuous data comparison
  • Duplication of topics easy to utilize
  • New save analysis feature makes transferring searches easy
  • Nothing is cumbersome, though the tool can load slowly sometimes depending on the network being used.
No
Intuitive tools that provide great insights into the wide world of social data. The help section uses screenshots to show users how to utilize tools and learn new ways to effectively use the tool.
Ted Tagalakis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
  • The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
When social intelligence is crucial and you want serious insights, then NetBase is the solution.
4
NetBase is used by our analytics department, media department, new business team, social team, and the creative team.
In my opinion, NetBase is a superior product to the competitive products that we have either used or evaluated. NetBase has better features, better data, and great support.
  • We've had tremendous success increase social media campaigns by over 200% for our clients.
  • We have been able to give accurate intelligence in critical crisis management scenarios and assist in vital communications.
  • The platform has also brought faster insights to the creative process.
2
Social media analyst and business intelligence team lead
  • Crisis management
  • New product development/launch
  • Insights for creative development
  • Insights for campaign management
  • Brand health analysis
  • Trade show analysis
  • Geographical enhancement of paid search campaigns
  • New business development
  • Product persona development
Great features, solid insights, and a robust product development cycle keep the product on the leading edge of social intelligence tools.
Yes
Radian6. Product was dated and not as effective.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
Product features were huge. Most social intelligence tools offer a decent amount of initial features. NetBase offered historical data and a stable of features, however the new product development cycle is unbelievably fast. The product evolves quickly and with relevance.
I wouldn't change a thing.
  • Vendor implemented
No
Change management was minimal
  • None
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
No
Our NetBase team takes care of everything we need quickly and efficiently. There has never been a need for premium support.
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
No
Yes, there has been more than one time.

We had a client experience a crisis and the NetBase team pitched in after hours and on a weekend to ensure that we had monitoring up to speed and that we weren't having any issues.
  • Topic setup
  • Conversational analysis
  • Sentiment analysis
  • Theme analysis
  • Competitor review
  • None
Yes
It is by far, the easiest interface to use and offers a vast array of valuable features.
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The NetBase web-based system is being used across the whole organization to assist in monitoring of campaigns as well as gathering consumer insights.
  • Generate Consumer Insight Data
  • Monitor Current Campaigns
  • Interact with Clients in Real Time
  • Identify opportunities
  • More APIs for different networks
  • Being able to pull all Facebook information even private profiles
Indeed, the best scenario is to follow up on new product campaigns.
Marketing
  • Faster lead conversion
  • Better Customer Service
  • Faster reaction on any customer complaint
Haven't used similar products
I think is a great service that provides great data.
1
IT Background + Some marketing
  • Crisis Detection
  • Campaign Engagement
  • Customer Interaction
  • N/A
  • N/A
  • We are just using it as a tracking tool
No
  • Product Features
  • Analyst Reports
Product capabilities and data that can be gather
N/A
  • Vendor implemented
Yes
  • N/A
N/A
Speed of service
No
N/A
  • Demographics
  • Data Collection
  • Behaviors
  • Negative or Positive post
  • N/A
User friendly and accurate information.
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