NetLine

NetLine is a buyer engagement platform provided by NetLine Corporation. According to the vendor, it aims to assist B2B marketers in generating high-quality leads and gaining real-time insights into buyer behavior. The product caters to businesses of all sizes, from small startups to large enterprises, and is utilized by professionals in marketing, sales, content creation, demand generation, and B2B technology companies.

Key Features

Intentive: NetLine's Intentive is claimed to be the sole buyer-level intent platform available. It offers 1st party sourced, transparent, persona diversified, and blended online and offline intent data. The vendor asserts that it provides real-time insights into buyer behavior, enabling businesses to accelerate sales dialogue by identifying who is actively expressing intent, what actions they are taking, when those actions occurred, and where they took place.

Lead Generation Success Starts Here: NetLine aids businesses in generating high-quality leads through its content-centric lead generation solution. Users can set up self-service campaigns in minutes, gaining control over their lead generation efforts. With access to 35 million filter variations, businesses can effectively engage their target audience. The vendor ensures that NetLine's lead generation campaigns are 100% performance-based, ensuring businesses only pay for results.

Audience Explorer: NetLine's Audience Explorer is an interactive buyer engagement tool that operates in real-time. It assists B2B content marketers in outsmarting the competition by monitoring buyer behavior across the B2B web. Users can explore buyer behavior by job area or industry, gaining insights into their target audience's content consumption behavior. The tool enables personalized content and confident connections with in-market buyers.

INTENTIVE: NetLine's INTENTIVE provides real-time access to buyer-level intent data, according to the vendor. Users can discover who is actively expressing intent in an account, what actions they are taking, where those actions occurred, and when they took place. INTENTIVE is said to help businesses understand their buyers better, enabling them to optimize outreach and personalize existing outreach efforts. The vendor also states that it allows users to monitor competitors' accounts and gain insights into strategic initiatives.

Self-Service Platform: You're the Expert: NetLine offers a self-service platform that empowers users to set up and manage their lead generation campaigns, according to the vendor. Users have full control over their campaigns and can effortlessly set them up and launch them in minutes. The platform provides access to 35 million filter variations, enabling users to effectively engage their target audience. The vendor emphasizes that it is a performance-based platform, ensuring businesses only pay for the results they achieve.

Full-Service Management: Meet the Experts: NetLine offers full-service management for lead generation campaigns, according to the vendor. Users can collaborate with a dedicated team of experienced lead generation experts who provide support from onboarding to campaign management. The team offers demand generation strategy consulting, advanced campaign analysis and optimization, and dedicated account management.

Advanced Solutions: Go Further: NetLine provides a suite of advanced solutions for every stage in the demand generation journey, according to the vendor. Users can leverage buyer-level intent data and account-based marketing to enhance their lead generation efforts. The platform also offers multi-asset solutions, enabling users to implement a comprehensive content strategy that delivers measurable ROI.

Publisher Lead Gen Platform: NetLine offers a publisher lead generation platform that enables publishers to monetize their B2B traffic, according to the vendor. Publishers can achieve scalable monetization and incremental revenue without any investment in technology. The platform empowers publishers to fulfill complex client content syndication campaigns and expand their reach. The vendor also states that it provides comprehensive reporting and analytics, white-labeled forms, seamless integration with other tools, and monetization opportunities through RevResponse™.