Think of a digital journal that you get to customize the way you want. Create separate sections and tabs, add website sources per section or tab and "be in the know" in seconds. I use Netvibes to track the news related to the companies of interest, related to marketing or a specific topic in Marketing. The tool allows you to get familiar with the most up-to-date news at a glance by scanning through the headlines.
While both (Netvibes and Paper.li) are content aggregators, they perform very different functions. Netvibes is extremely useful when you are trying to catch up on the news on the go, come up with more content ideas based on the current trends and use the trending articles in your content marketing.
Netvibes is suited for social media enthusiasts whom want to convert visits and click to sales. Bu utilizing the dashboard, you are armed with the capabilities to produce a higher amount of traffic to any website.