Name: Nexoya
Price: 1600 USD
Author: nexoya

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Push Notifications

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Org Chart

Procurement

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Virtualization

Dynamic Application Security Testing (DAST)

Electronic Data Interchange (EDI)

Fraud Detection

HTML Editors

IT Service Management (ITSM)

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Password Management System

Relational Databases

Remote Monitoring and Management

Software Defined Networking (SDN)

Traffic Switching

Virtual Private Network (VPN)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Marketing Resource Management

Mobile Marketing

Presentation

Social Login

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Equation Editors

Insurance Agency Management

Legal Research

Library Management

OSS/BSS (Operations Support/Business Support)

Real Estate Property Management

Vertical-Specific

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Nexoya is an AI-powered marketing analytics software designed to optimize digital ad campaigns and enable data-driven decision-making. According to the vendor, Nexoya caters to mid-to-large size corporates across various industries and is particularly beneficial for marketing managers, digital marketing specialists, performance marketing leaders, chief marketing officers (CMOs), advertising agencies, and e-commerce companies. With its automated portfolio management, performance predictions, and budget optimization features, Nexoya aims to empower marketers to maximize their marketing performance and ROI.

## Key Features

**Automated Portfolio Management**: According to the vendor, Nexoya offers automated portfolio management for cross-channel budget optimization. It aims to simplify the transition from manual and intransparent budget planning to AI-driven portfolio management, potentially saving marketers time and effort while aiming for optimal results.

**Maximize Your Performance**: Nexoya's AI algorithms aim to dynamically predict and optimize campaign performance. The vendor claims it provides AI-driven budget allocation and performance optimization to improve portfolio performance. Marketers can set performance goals along the funnel, and the algorithms will potentially reallocate budgets from ineffective campaigns or channels to well-performing ones.

**Full Transparency and Data Insights**: Nexoya aims to provide performance dashboards that offer a holistic overview of all portfolios and their key performance indicators (KPIs). The platform includes a portfolio funnel view to analyze the performance of each step in the conversion funnel. Marketers can potentially deep dive into metrics analysis to detect trends, seasonal shifts, or changes in key KPIs.

**30+ Integrations Available**: According to the vendor, Nexoya seamlessly integrates with over 30 marketing tools and channels, allowing marketers to potentially aggregate data from all their marketing channels in one place. The platform aims to harmonize and aggregate all ingested data, providing a centralized view of marketing performance. Customized imports potentially enable connections to internal CRM or other applications for a comprehensive data view.

**Automated Cross-Channel Budget Allocation**: Nexoya's AI algorithms aim to dynamically calculate the best budget distribution across all campaigns and channels. Marketers can set specific campaign targets such as Return On Ad Spend (ROAS) or Cost Sales Ratio. Budget adjustments can potentially be automatically implemented across channels, potentially saving time and improving team productivity.

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Nexoya

Overview

What is Nexoya?