Overview
What is NGDATA Intelligent Engagement Platform?
NGDATA Lily CDP is a hadoop-based platform acquired by and supported by Belgian company NGDATA since original developer Outerthought's acquisition by that company.
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What is NGDATA Intelligent Engagement Platform?
NGDATA Lily CDP is a hadoop-based platform acquired by and supported by Belgian company NGDATA since original developer Outerthought's acquisition by that company.
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- Competitors
- Tech Details
What is NGDATA Intelligent Engagement Platform?
NGDATA helps enterprises to better engage with their customers. The Intelligent Engagement Platform (IEP) builds customer data profiles (Customer DNA) to drive personalized customer experiences through real-time interaction management. Boasting capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and decreasing cost per conversion.
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decision-making formulas. This combination identifies opportunities proactively and automates individual customer engagements at scale, via the most relevant channel. This is underpinned with Customer DNA creating multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. Its interface is designed to make it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA aspires to make big data small and beautiful and is dedicated to facilitating economic gains for all clients, emphasizing engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions to give immediate and rewarding results.
Founded in 2012, NGDATA is headquartered in Ghent, Belgium and has offices in the USA, Europe, and Asia-Pacific.
NGDATA Intelligent Engagement Platform Features
- Supported: Unified Customer View
- Supported: Customer Journey Analytics
- Supported: Data integration, aggregation and identity resolution
- Supported: Real-time decision-making for next best experience
- Supported: Omni-channel orchestration
- Supported: AI-generated audiences for look-alike modelling and clustering
- Supported: User-friendly Interface built for the business user
NGDATA Intelligent Engagement Platform Screenshots
NGDATA Intelligent Engagement Platform Integrations
- Adobe Marketing Cloud
- Meta Business Suite
- Mailchimp
- Adobe Audience Manager
- Informatica MDM
- Marigold Engage
- ibi WebFOCUS
- Google Tag Manager
- Optimizely Web Experimentation
- Adobe Experience Manager
- Pega Customer Decision Hub
- Salesforce Audience Studio (formerly Salesforce DMP)
- Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
- Google Ads (formerly AdWords)
- Adobe Dynamic Tag Management (DTM)
NGDATA Intelligent Engagement Platform Competitors
NGDATA Intelligent Engagement Platform Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Linux |
| Mobile Application | No |
| Supported Countries | International presence and support with localized offices across the globe. |
| Supported Languages | The product has an internationalization feature allowing to support different languages for users. |
NGDATA Intelligent Engagement Platform Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 100% |
