Name: Nielsen Audience Segments
Author: Nielsen

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Web and Video Conferencing

Customer Support

Version Control

Development

AI Document Creation

Business Intelligence (BI)

Collaboration

Streaming Analytics

Supply Chain Visibility

Enterprise

Accounting

Cash Flow Management

Financial Research

Tax Compliance

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

International Payroll

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printers

Blockchain-as-a-Service (BaaS)

Business Rules Management

Cloud Data Warehouse

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Load Balancing

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OpenStack Cloud

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Web Content Filtering

Information Technology

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All-in-One Marketing

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Community

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Content Management

Cross-Channel Campaign Management

Digital Experience Intelligence

Digital Rewards

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Livestream

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Marketing Automation

Predictive Analytics

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Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Headless eCommerce

Intelligent Virtual Assistant

Sales

Animal Shelter

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Awards Management

Clinical Trial Management

Dealer Management

Jail Management

Population Health Management

Retail Execution

Spreadsheet

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Khoros Social Media Management

Khoros (Formerly Spredfast + Lithium)

Salesforce Marketing Cloud Social Studio (discontinued)

Discontinued Products

Hearsay, now part of Yext

Yext

Ipsos Synthesio

Ipsos

Social Mention

Comscore Media Metrix Multi-Platform

Comscore

Zendesk Suite

Zendesk

Meltwater

MutualMind (discontinued)

Sprout Social

Nielsen Audience Segments is a turn-key data solution that provides comprehensive audience profiles and powers next-generation campaign targeting by combining Nielsen’s proprietary data with data from trusted providers. Available on a custom basis directly, or on participating demand-side platforms, the solution helps implement high-impact audience strategies. And because the segments are ID agnostic, they can be used on any participating platform–even platforms like CTV and podcasts.

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media -  became Salesforce Social Studio. The product was retired in November of 2024.

Basic

Corporate

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM.  Customers use Pulsar for brand tracking and campaign measurement.

The platform includes 4 tools:

TRAC: Social media listening across topics, audiences and content diffusion.

CORE: Owned channels analytics to measure your content performance and audience growth.

FLOW: Social customer relationship management and social media publishing.

TEAM: Analyse your internal social networks (e.g. Yammer) to identify influencers, connectors and champions within your company.

TRAC (starter package)

Pulsar CORE

Nielsen Audience Segments

Audience Intelligence

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Nielsen

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Nielsen Audience Segments

Overview

What is Nielsen Audience Segments?