Nielsen Marketing Cloud Reviews

2 Ratings
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Score 5.9 out of 100

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Anonymous | TrustRadius Reviewer
September 18, 2020

Good for the beginning

Score 6 out of 10
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Alternatives Considered

We have tried a myriad of other survey companies and have found that customization does not exist in the way we like to utilize it in the prefabricated platforms. We liked Nielsen better than SurveyMonkey because there was no forced branding page at the end that would force them to another unrelated message/page.
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Feature Scorecard Summary

Collection of first-party data (2)
5.1
Collection of third-party data (1)
6
Access to Third-party Data Providers (1)
9
Audience taxonomy (2)
5.2
Tag Management (1)
7
Data Analysis Dashboard (2)
5.1
Data Transfer (1)
5
DSP integration (1)
5
Campaign Analytics (2)
7.8
Audience Analytics (2)
6.1

About Nielsen Marketing Cloud

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Categories:  Data Management

Nielsen Marketing Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No