Nielsen Marketing Cloud

Nielsen Marketing Cloud

About TrustRadius Scoring
Score 8.3 out of 100
Nielsen Marketing Cloud

Overview

Recent Reviews

Best Marketing Cloud

7 out of 10
July 27, 2022
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on …
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Good for the beginning

8 out of 10
July 26, 2022
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from …
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Popular Features

View all 10 features

Data Analysis Dashboard (7)

9.1
91%

Campaign Analytics (7)

9.0
90%

Audience taxonomy (7)

8.3
83%

Collection of first-party data (7)

8.1
81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.3
83%

Data Classification

8.6
86%

Ad Network Integration

8.2
82%

DMP Analytics

9.0
90%

Product Details

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Nielsen Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (8)

Ratings

Reviews

(1-7 of 7)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
Ojas Korde | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Nielson has a larger section of databases, so there are multiple options while integrating third party datasets. Even though Adobe Creative Cloud is more focused on creative agencies, the Nielson Marketing Cloud puts more emphasis on data-driven ad agencies, which works really well for big data analysis. Overall, Nielson has worked a lot better for the agency I work for.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We have tried a myriad of other survey companies and have found that customization does not exist in the way we like to utilize it in the prefabricated platforms. We liked Nielsen better than SurveyMonkey because there was no forced branding page at the end that would force them to another unrelated message/page.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.