Nielsen Marketing Cloud
Nielsen Marketing Cloud
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Nielsen marketing cloud helps my team to track, analyze and gain insights into sales and marketing data and helps to show hidden insights …
Nielsen Marketing Cloud helps us by providing real-time visibility about your audience in a single location. Our cloud continually …
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on …
Nielsen marketing tool in the cloud aids in the execution of audience-focused campaigns and podcasts by our podcast promoters and …
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from …
This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data …
My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data …
Data Analysis Dashboard (7)
Campaign Analytics (7)
Audience taxonomy (7)
Collection of first-party data (7)
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Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
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Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
Nielson has a larger section of databases, so there are multiple options while integrating third party datasets. Even though Adobe Creative Cloud is more focused on creative agencies, the Nielson Marketing Cloud puts more emphasis on data-driven ad agencies, which works really well for big data analysis. Overall, Nielson has worked a lot better for the agency I work for.
We have tried a myriad of other survey companies and have found that customization does not exist in the way we like to utilize it in the prefabricated platforms. We liked Nielsen better than SurveyMonkey because there was no forced branding page at the end that would force them to another unrelated message/page.
Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.